Emma Peterson

Experience

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  Self-employed

  Aug 2016 - Mar 2020

  Nanny

  Sustained a safe and comfortable environment for children, all while providing them the opportunity to learn and grow.

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  Pink Shark PR

  Nov 2021 - Apr 2022

  Junior Publicist

  Balanced a 6-month internship during the school year for 15-20 hours a week on top of academic success Enhanced media exposure by strategically evaluating journalist inquiries, ensuring compatibility across a diverse range of client products, services and brand offeringsConducted market research to hone in on target audiences, trends, and competitors for industries spanning healthcare, financial services, beauty, entertainment and diverse industriesDrove successful marketing partnerships after assessing social media data analysis of influencers to identify the most reputable individuals for strategic alliances Show less

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  Zeta Tau Alpha Fraternity

  Jan 2022 - Jan 2023

  Vice President of Recruitment

  Made history as the youngest leader to assume the role as we recruited the largest and strongest new member class to date Attained 25% cost savings within a $20,000 budget through strategic planning, resource optimization and proactive cost-saving measuresDirected showcases, training sessions, events and decorations and designed organizational calendars and promo videos

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  University of Miami School of Communication

  Feb 2023 - Jan 2024

  Faculty Hiring Representative (Student Body Representative)

  Conducted thorough application reviews, meticulously screened candidates to identify the most qualified individualsLed professor applicant interviews, evaluated candidates to asses their fit with University standards and culture Contributed detailed insights and recommendations in weekly meetings, enhancing collaboration and decision making

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  Rbb Communications

  May 2023 - Aug 2023

  Public Relations Intern

  Assisted CEO in evolving our client portfolio by drafting a presentation deck that highlighted various campaign concepts: market expansion, product development, partnership prospects, etc. Contributed to a quarterly review for a prestige healthcare client that highlighted outstanding achievements, financial performance and market research insights Distinguished my efforts after locking in two features for an elite publisher that spanned across three different geographic markets for a leading financial services client Revitalized website content and proposed blog posts for a large utility company, applying strategic content reframing techniques to enhance clarity, engagement, and brand impactCrafted tens of media lists for clients and accumulated reputable journalists while performing account management duties such a cold calling and relationship building Monitored online traffic patterns to anticipate potential crisis scenarios allowing for swift strategic interventions that aimed to steer a major electric utility company away from reputational challenges Show less