
Udit Gupta
Graduate Engineer Trainee (Maintenance Department)

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About me
XLRI Jamshedpur PGDM(GM) Co'24 | Product Marketing | Strategy Consulting | Digital Media Specialist, Marketing Management & Training Consultant | Executive Team Member of Social Media Committee
Education

Dr. Virendra Swarup Education Center, Shyam Nagar, Kanpur
2007 - 2008CBSE Maths and Science 83.4%
Dr. Virendra Swarup Education Center, Avadhpuri, Kanpur
2004 - 2005High School Diploma ICSE 79.6%
Motilal Nehru National Institute Of Technology
2009 - 2013Bachelor of Technology - BTech Mechanical Engineering 74.3%
XLRI Jamshedpur
2023 - 2024PGDM General Management PGDM (GM)PGDM - General Management Co'24

Motilal Nehru National Institute Of Technology
2009 - 2013Bachelor of Technology - BTech Mechanical Engineering CGPA 7.43Activities and Societies: Swagat, Gnosiomania, Avishkar and Rukhsat

Motilal Nehru National Institute Of Technology
2009 - 2013Bachelor of Technology - BTech Mechanical Engineering
Experience

Reliance Industries Limited
Jul 2013 - Apr 2014Graduate Engineer Trainee (Maintenance Department)▪ Developed an Excel-based predictive modeling tool for equipment performance analysis and optimized equipment changeover time

Vidyamandir Classes
Aug 2015 - Feb 2017Faculty of Physics▪ Conducted and prepared lecture plans/ modules for the F2F sessions for classes 11th and 12th for Physics covering the IIT-JEE syllabus for about 150+ students in time along with tests and revision▪ Worked with the admissions team on student counselling and parent-teacher meeting for induction

TestRocket Eduventures
Nov 2016 - Mar 2018Academic Specialist▪ Created and reviewed content for K12, JEE Mains/JEE Advance, BITSAT, NEET and AIIMS▪ Prepared ontology for Question Bank for JEE Mains/JEE Advance Physics curriculum

Elements
Mar 2017 - Mar 2018Co-Founder▪ Worked on the project charter, project plan and tasks for deliverables like content, delivery, and set-up▪ Prepared documentation for partnership deed, office space and other consumables▪ Finalized pamphlet design, prepared Ad banners and ensured execution of the same▪ Conducted open sessions and tie-ups with schools for awareness and marketing of our course▪ Hired, onboarded and trained teachers for Physics and Mathematics for session delivery▪ Conducted market research and surveys to determine pricing strategies and understand the customer journey and their pain points (key moments that matter)▪ Estimated target base case/worse case revenue and enrolment and prepared tactical plan to achieve targets Show less

Unacademy
Nov 2017 - Aug 2019▪ Prepared 111 courses with 1200+ lessons in 21-month tenure, with 50k+ followers, 4 million watch minutes and an average user rating of 4.7/5▪ Conducted primary market research to understand pain points and student needs to plan for a compelling value proposition and prepare a pitch for sales and view generation▪ Branding and marketing for the courses prepared (with Unacademy) for business development in a revenue-based contract model ▪ Prepared 40 courses with 500+ lessons in 8-month tenure, with 10k+ followers, 1 million watch minutes and an average user rating of 4.9/5▪ Conducted surveys and feedback through social media to increase brand awareness and value proposition
Star Educator
Nov 2017 - Aug 2019Verified Educator
Nov 2017 - Aug 2019

Oda Class
Oct 2019 - Mar 2023Digital Media Specialist & Educator▪ Automated KPIs dashboard for class performance and student metrics like finish rate, engagement rate, score card, student performance etc. to save 20% man-hours▪ Worked with Digital team on advertisement planning and customer acquisition through owned media channels to the bridge course program (onboarded 250+ customers)▪ Customer Reactivation - Headed team of 5 for customer feedback calling; captured feedback and revived 7% of lost user base with effective offers ▪ App Store Optimization - Improved CTI with keyword proofing content, creative revision on Playstore▪ Worked on synthesizing outcomes from customer feedback surveys to prioritize pain points and wishlist for the product team; gap analysis for complaint resolution through FGDs and surveys▪ Performance marketing - Executed 100+ campaigns on Instagram & Facebook, 90% growth in installs with 1.5X spent, tracked funnel for CAC reduction▪ Delivered 30+ YouTube sessions for various topics on mechanics and motion▪ Conducted talks in 1000+ live sessions; received best Bridge Course teacher award in 2021 Show less

XLRI Jamshedpur
May 2023 - nowExecutive Committee Member | Social Media Team
Licenses & Certifications

Certificate of Participation | The Marketing Pitchers | Neville Wadia Institute of Management Studies and Research
UnstopJun 2023- View certificate

Digital Marketing Capstone
University of Illinois at Urbana ChampaignJun 2023 - View certificate

How to setup Facebook Ads Campaign
Harvard UniversityJun 2023 - View certificate

Marketing in a Digital World
University of Illinois at Urbana ChampaignJun 2023 - View certificate

Using AI for Market Research
CourseraJun 2023 - View certificate

Agile meets Design Thinking
University of Virginia Darden School of BusinessMay 2023 - View certificate

Digital Media and Marketing Principles
University of Illinois at Urbana ChampaignMay 2023 - View certificate

Digital Product Management: Modern Fundamentals
University of Virginia Darden School of BusinessMay 2023 - View certificate

Get Started with Figma
CourseraMay 2023 - View certificate

Digital Garage
GoogleApr 2023
Honors & Awards
- Awarded to Udit GuptaProlific Retentionists Pigeon Education Technologies India Private Limited May 2022 I worked in customer retention project with a team of 25 people and achieved maximum percentage customer retention in the K10 segment (64%)
- Awarded to Udit GuptaEmployee of the month Pigeon Education Technologies India Private Limited Sep 2020 Developed onboarding module to efficiently onboard Academic Mentors, addressing increased subscriber demand and reduced onboarding time by 15% through streamlined processes, saving valuable person-hours. This resulted in enhanced workforce productivity and seamless integration of new mentors.
- Awarded to Udit Gupta#1 in JEE Mains and Advanced Unacademy May 2019 Achieved significant social media growth, accumulating over 49k followers within a 21-month tenure on Unacademy. Generated a significant viewership of over 3 million watch minutes, showcasing impactful content delivery and audience engagement.
Languages
- enEnglish
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