Steven Mercado

Experience

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  Pro Circuit racing

  Aug 2004 - Sept 2008

  Race Support Coordinator

  · Responsible for all facets of sales and brand management at tradeshow and race events, including managing the mobile Race Support Team at AMA events. · Actively recruited and managed new distributer accounts worldwide.· Negotiated sales contracts with multiple riders and race teams.· Designed displays for strategic product marketing.· Provided hands-on training and product support at dealerships for new products.· Determined customer warranty eligibility for product replacement.Other positions held at Pro Circuit Racing: Dealer Sales Representative (2004-2006), Internet Sales Manager (2005-2006), Warranty Manager (2006). Show less

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  Malcolm Smith Motorsports

  Jan 2008 - Jan 2010

  Vehicle Sales Specialist

  · Extensive sales and parts experience with BRP/Can Am, KTM, Husqvarna, Yamaha, Suzuki, Kawasaki, Honda, BMW, Ducati, and Aprillia motorcycles.· Comfortable with right-fitting the customer to the appropriate finance option and selling the finance product integrated with unit sales. · Participated in product information sessions and trainings offered by the manufacturers.· Participated in multiple dealership events aimed at expanding our customer base and driving sales.· Received Salesman of Month distinction eighteen times in 24 months, based on total units sold.Other positions held at Malcolm Smith Motorsports: Parts and Accessories Sales, Customer Service Representative, Cashier: (2003-2004) Show less

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  Anything Canine

  Jan 2011 - Sept 2012

  Store Supervisor

  · Tasked with readying a new store for business including guiding the store’s team through soft and grand opening procedures, initial merchandising plans, establishing baseline inventory levels, building vendor relationships.· Performed warehouse support functions, including receiving inventory, determining back-stock/overstock levels, and inventory assessments in order to place fulfillment orders.· Managed a team of eight employees including reviews, training, and development.

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  JC Motors

  Oct 2013 - Nov 2014

  Inside Sales Representative

  · Extensive experience with selling factory and aftermarket parts to the public for Japanese and European street and off-road motorsport vehicles.· Competently managed high-volume customer service inquiries via email & phone.· Conducted inventory audits in the onsite warehouse. · Coordinated with parts vendors and outside sales representatives regarding new products.· Created merchandising strategies to maintain a comprehensive & visually appealing sales floor.· Managed the company’s online store accounts by maintaining product listings, prices, and descriptions on Ebay and Amazon. Show less

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  KTM Group North America, Inc.

  Nov 2014 - Jan 2018

  · Curated dealer accounts across a territory that was based in Denver and included CO, NE, ND, SD, IA, MO, and KS. Overarching responsibilities included driving unit and Parts, Garments, and Accessories (PG&A) sales through company-mandated programs, creating market demand within the territory, proactive inventory management, controlling sales expenses, and developing strong business relationships with dealers focused on achieving internal sales and industry market-share objectives. · Identified business improvement opportunities using market data, resulting in instituting product rotations and inventory buy-back opportunities within the territory for purposes of maintaining manageable units and PG&A levels at the dealership level.· Confirmed showroom merchandising met company branding compliance guidelines. · Interfaced with dealership management to establish retail sell-through objectives and purchase volume adequacies.· Educated dealers on maximizing the benefits of the promotional retail credit programs. · Managed dealership credit lines and interfaced with respective banks in order to resolve retail finance issues.· Conducted demos and trainings for new products at dealerships and industry events.· Monitored Minimum Advertised Price (MAP) policy compliance and KTM branding requirements. · Collected feedback from dealers and participated in internal company sessions aimed at improving dealer support and success. · Evaluated new dealer prospects within the territory as part of the dealer selection process. Show less · Managed the Parts, Garments, and Accessories (PG&A) accounts for 250 dealers and the six District Sales Managers for both manufacturers within the western US region.· Met sales objectives and dating program goals, subsequently increasing sales in the PG&A segment for the western US region.· Created simplified forms and spreadsheets to facilitate higher dealer participation in programs through easier ordering and sales tracking.· Collaborated with management to develop strategies, policies, & departmental direction regarding future dating programs.· Managed the PG&A segment of retail pavilion at International Motorcycle Show (IMS) locations.· Involved in hiring and training of two new employees to the PG&A department.· Extensive knowledge and experience with Movex, Dealernet, ProShip, NuORDER, & KTM main. Show less

  • District Sales Manager - North Central Region

    Nov 2016 - Jan 2018

  • West Coast PG&A Inside Sales Representative

    Nov 2014 - Nov 2016
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  System Pavers

  May 2018 - Aug 2019

  Sales Consultant

  · Responsible for all facets of the sales and design process within the assigned territory, including project site visits, pre-screened lead response, customer service, outreach events, and trainings.· Improved sales by seeking out training and utilizing the latest design software and rendering programs. · Collaborated with the construction team in to successfully overcome design challenges in the field.· Recipient of Consultant of the Month eight times in the first year based on exceeding sales quotas. Show less

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  BRP

  Aug 2019 - now

  District Sales Manager