Jo Scott

Experience

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  McCann Erickson

  Apr 2001 - Apr 2005

  Account Manager

  Through the line professional growth against key accounts Farepak Food & Gifts, Kleeneze, Littlewoods and Britannia Building Society, including knowledge and planning for DRTV, Press, Print, DM, Media, Digital, Photography, and Market Research.Key development milestones include: generating and introducing an SLA, interpretation of market research to implement retail PoS and maximise consumer sales and footfall, ability to translate ATL activity through the line, management and planning for the first Britannia Brand Guidelines (providing huge consistency benefits and brand recognition), Inter-Agency brand guardianship management, national and regional media planning.Training and management responsibilities for junior team member, plus selected by the board as a mentor for the agency graduate intake. Show less

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  Gyro

  Apr 2005 - Apr 2007

  Account Director

  Responsible for a large portfolio of B2B-based organisations on a global scale, plus management and overseeing of other team members and their respective client accounts. These varied and complex sectors required an ability to form in-depth knowledge within vertical markets and to understand the commercial challenges faced by the marketing teams.Lead Account Director for new business opportunities within the agency, including strategy and research within the pitch process.

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  Truth Creative Manchester

  Jul 2014 - now

  Group Director, Managing Partner and lead strategist for brand interrogation, brand creation and brand delivery. Deliver end-to-end processes; interrogating and understanding the wider commercial objectives to maximise client-value and long-term relationships. Lead on operational client servicing team, ensuring director visibility across entire client base.Over 20 years agency experience across regional, national and international brands; within the context of both B2C and B2B markets. Responsible for strategic direction of Truth, as well as inbound and outreach opportunities.Co-Director across PR, Social and Digital operations within the Truth Group: providing commercial insight to her colleagues and clients; whilst delivering effective, tangible results. Show less

  • Co-Owner

    Apr 2007 - now

  • Director

    May 2010 - now

  • Director

    Jul 2014 - now