Villy Meletis

Experience

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  Freelance

  Jan 1999 - Dec 2008

  Web Developer and Digital Strategy consultant

  Prototype, manage, develop and support digital solutions for E-Commerce stores, Portals and also small business websites while also managing and updating their digital strategy.

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  Zenteam

  Dec 2008 - Sept 2009

  Project Manager / Senior Web Developer

  Management, Strategic Consulting and development of interactive experiences and digital solutions for companies such as MTV Greece, Arrena Radio, Hasbro Greece, Derby Sports, FF Group, Rainbow Group, Nokia, Vodafone and others.• Digital Roadmap and Vision Setting• Project Scoping & Management• Requirement Analysis , Cost Analysis and profitability control• User Experience Design & Web Development• Recruitment, briefing and management of external partners and agencies• Cross-Channel Communication campaign execution in collaboration with the Groups other companies such as Ashley & Holmes, Le Spot, Politics. Show less

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  Rascal

  Oct 2009 - Feb 2010

  Project Manager

  Management, Strategic Consulting and development of award winning interactive experiences and digital solutions for companies such as Vivartia, Neoset, Wind, Volkswagen, Olympic Airways and others.• Digital Roadmap and Vision Setting• Project Scoping & Management• Requirement Analysis , Cost Analysis and profitability control• Customer-Centric & Multi-Channel Marketing across paid, owned and earned media• Account Management of Clients, partners and agencies • Connecting target audience profile and behaviour to brand objectives• Cross-Channel Communication campaign execution in collaboration with the Groups other companies such as Cream, Beluga & Fortune. Show less

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  VithoulkasCompass.com

  Jan 2010 - Jun 2013

  Director of User Experience & Digital Marketing

  The first time I worked with Choes, I presided over all the market analyses eliciting product requirements from doctors, conceptualizing and prototyping software, and assembling a team of developers. Together we produced our 1st product version within just a few months. I designed overall user experience for a ground-breaking SaaS product based on pioneering research in homeopathic prescribing. Key Accomplishments:• Added powerful features to assist in clearing cases driving unparalleled accuracy quickly catapulting SaaS product to industry standard-bearer status with global user base within 3 years.• Produced omnichannel campaign in 8 languages securing 16K+ doctors directly.• Designed educational material producing effortless user onboarding resulting in minimal support requests.• Produced omnichannel campaigns with boosting both visit and registration conversion rates. Show less

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  Fais Group

  Apr 2013 - Jun 2015

  Group Director of Digital Marketing

  While leading the digital marketing at Fais Group, I held responsibility for all brand portfolios across Greece, Bulgaria, and Cyprus. These brands consisted of well-known fashion brands, a large shopping mall, and a variety of vendors such as department stores, a medical center, as well as motorcycle and yacht brands. I drove business growth by designing, planning, and executing digital strategies that focused on creating a fully integrated solution that increased brand value, customer loyalty, and profitability. Successes:• Awarded along with rest of marketing team with “Best World-wide Distributor of the Year” for highly effective marketing campaigns and sales. • Created and managed wide range of tailor-made digital assets promoting online presence for 100+ wholesale customers.• Introduced digital solutions for regional shopping mall bringing 20K+ visitors in first 3 days of opening with additional 30K Facebook followers in a month.• Steered digital strategy for a well-known running app achieving 60K+ installations in a week - ranking 3rd worldwide.• Executed digital campaigns for community runs leveraging digital-only registrations for all events bringing in thousands of attendees.• Spearheaded content calendar and adverts across all digital points, igniting product and store launches, while leveraging influencer and digital media network and further energizing campaign effect. • Gained valuable hands-on experience and global marketing insights while regularly traveling abroad to each brands headquarters. Show less

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  Choes limited

  Jun 2015 - May 2018

  Director of User Experience & Digital Marketing

  I returned to work for this software house after a two-year move to help them advance development of additional product software. I organized 100% of the User experience, digital strategy, and marketing efforts. I thoroughly enjoyed solidifying the customer base with a client-centric approach to design, prototyping, and production of 4 new and existing applications. Key successes:• Helped design existing homeopathy healthcare application, the B2B strategic planning and business intelligence (BI) application used daily by 800 users in 70+ companies, the Personality & Psychosocial Assessment Inventories platform adopted by prominent entities in the Maritime industry, and a Curated Search Engine for Doctors. • Reduced customer lapsing organizing highly successful win-back campaigns, events, and case studies, for the healthcare application. • Optimized social media and content strategy by diversifying approaches depending on each geographic regions’ needs generating tons of Facebook followers with an expanding visitor base from non-English speaking countries.• Designed entire information architecture including conceptual models, wireframes, and user flows for the platforms.• Contributed storyboarding expertise coordinating video production for new feature launches catapulting sales during 4 monthly promotions by up to 200%. Show less

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  STEELMET

  Apr 2018 - Jan 2023

  Digital Strategy & Experience Design (XD) Executive consultant

  In my current role, I consult companies and work along agencies and strategic business partners of this Belgium-based holding company of 80 different companies and production facilities across Western and Eastern Europe.My main role is to offer expert advice as the sole digital strategy consultant for this group of independent companies. I have the opportunity of proposing and coaching them on digital strategy and User Experience as well as digital presence and online marketing efforts. Some key accomplishments so far include:• Oversee the Experience Design (XD) for variety of enterprise software solutions used daily by the Group of companies with profound success. • Facilitate design thinking workshops improving collaboration between team members successfully uncovering business needs, optimizing processes, and improving software features.• Deliver high-level training on Omnichannel marketing and Digital presence strategy to key stakeholders focusing on customer engagement, content strategy, and other digital transformation topics. • Qualify, test, and evaluate opportunities to guide stakeholders through planning and developing optimum digital strategies that align with overall business objectives. • Simplify cross-departmental processes with centralized digital property management helping resolve long-standing issues.• Work alongside the DPO and stakeholders to successfully enforce the ePrivacy Directive and the GDPR for all companies. Show less

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  Power Factors

  Jan 2023 - now

  Director of User Experience