Ashley Powell, M.S.

Experience

• 

  George Mason University

  Aug 2008 - Mar 2014

  Head Lifeguard, Water Safety Instructor, Health and Safety Instructor

  In charge of maintaining a safe environment for patrons and staff. I manage 3-6 lifeguards and three pools during a normal working shift. I also teach swim lessons and all classes offered by the American Red Cross (First Aid/CPR, AED, Lifeguarding, etc.).

• 

  NBC affiliate Roanoke VA

  Aug 2012 - Dec 2012

  WSLS News Intern

  I interned in the News and Sports department. I came to morning meetings with story ideas, conducted interviews, logged footage, and wrote scripts.

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  Virginia Tech

  Jan 2013 - May 2013

  University Relations Communications/Visual Broadcasting Unit

  I was in charge of creating features and news packages with a student interest spin around Virginia Tech's campus. I was responsible for seeking out story ideas, conducting interviews, shooting and editing my footage, and producing video packages that were uploaded to the web and the weekly university newsletter.

• 

  Town of Vienna, VA Government

  Oct 2013 - Mar 2014

  Communications/ Broadcast Intern

  Coordinate, produce, write broadcast scripts, direct and edit local government TV programming. Direct live, recorded meetings and projects as assigned by the Public Information Officer.

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  Edelman Financial Services

  Mar 2014 - Mar 2014

  Website Content Manager Temp.

  Helped merge old content from their existing website to a new content management system. To help maximize their online coverage, I also wrote SEO descriptions to their new content and old migration material.

• 

  The Salvation Army Carolinas Division

  Apr 2014 - Jul 2020

  Digital Media & Marketing Manager

  I conceptualize, organize, and execute integrated digital media marketing campaigns aimed at increasing program specific revenue and brand awareness.• Increased online audience, engagement, and revenue by 60% in one year and have maintained steady growth.• Manage corporate social media accounts and develop crisis response plans for digital properties in over 60 local offices.• Monitor over 175 digital properties for brand compliance and productive community engagement.• Design and edit web pages on corporate and local content management systems.• Provide over 200 local users with training opportunities with social media and content management platforms.• Create and manage digital media asset libraries.• Identify, create, and produce internal processes that communicate strategic goals and best practices. Show less

• 

  Wells Fargo

  Aug 2020 - Feb 2021

  Digital Marketing Consultant

  As a member of the Marketing Execution team, my primary responsibility is to manage the delivery and execution of digital marketing advertisements and user acceptance testing for all of Wells Fargo's online platforms (public and secure sessions).• Develop and coordinate implementation plans for various marketing projects.• Build test and production assets in the CMS and author strategic targeting through decision platforms.• Collaborate with marketing teams to ensure content is meeting campaign and company goals.• Conduct user acceptance testing with cross-functional business teams to ensure systems are aligned with the vision of the business teams and partners. • Collaborate with technology and support teams to drive solutions to resolve issues impacting marketing projects.• Day-to-day project management and business analysis for marketing campaign execution activities and assisted in entering and updating issues (Epics, Stories, and Tasks) into JIRA agile application.• Work directly with tech teams, project managers, marketing managers, channel managers, optimization, and external vendors to achieve project completions and maintain the digital marketing sales presence for all Wells Fargo's online channels. Show less

• 

  Honeywell

  Feb 2021 - now

  I work closely with account management, offering management and other business resources to drive growth for our Honeywell Retail Personal Protective Equipment with Amazon. Key responsibilities include managing our large and diverse product catalog with Amazon, driving new product launches, recommending growth strategies, developing and executing merchandising strategies, managing advertising and promotional campaigns, analyzing KPIs, reporting out on data, and other duties. Key duties include: Managing online catalog/selection of over 10,000 products.Drive new product launches.Identify customer targets.Merchandising strategy/product listing optimization on digital marketing channels.Manage advertising & promotions campaigns on consumer marketing channels.Analyze KPIs and report data on marketing initiatives. Show less

  • Lead Strategic Account Manager for E-Commerce

    Mar 2023 - now

  • Senior Digital Marketing Specialist

    Feb 2021 - Mar 2023