
Fiona Hayes
Senior Research Executive at Kantar Millward Brown Ireland (formerly Lansdowne Market Research)

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About me
Careers Consultant at Trinity College Dublin, MBTI Practitioner
Education

Trinity College, Dublin
1997 - 2001BA Psychology (major) and Music (minor) 2.1Activities and Societies: Member of Trinity College Orchestra, SVP Award for best presentation of final year psychology research project

The University of Sheffield
2002 - 2003MSc Occupational Psychology 2.1Activities and Societies: Member of Sheffield University Orchestra Personnel selection, training and development, career counselling, change management, management development, employee relations and motivation, advanced research methodology and statistics.Thesis: The relationship between Emotional Intelligence and Sales Performance and Well-Being in BUPA UK

University of Warwick
2010 - 2013Postgraduate Diploma in Career Education, Information and Guidance in Higher Education Careers Guidance 1.1A diverse range of modules ranging from career development theory, the design of career development learning courses in curriculum-based and non-curriculum-based contexts, marketing strategy and research and meeting the challenges of career work in Higher Education
Experience

Kantar Millward Brown
Jan 2005 - Jan 2006Senior Research Executive at Kantar Millward Brown Ireland (formerly Lansdowne Market Research)Responsible for quantitative and qualitative research projects for clients across a range of market sectors e.g. fmcg, financial, retailProvided high quality client-focused research advice in a fast-paced service delivery environmentResearch was wide-ranging e.g. brand tracker research, bespoke customer satisfaction surveys, consumer focus groupsEngaged with clients at all stages from initial project proposal, to survey design/methodology and data analysis to preparation of final presentation Show less
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Bank of Scotland (Ireland)
May 2006 - Dec 2008Market Research Executive- Project management in retail and business banking from initial research proposal to final presentation - Responsible for design, analysis and strategic interpretation of qualitative and quantitative research including questionnaires (ad hoc and tracker), focus groups and brand, product and advertising testing. - Relationship management with key stakeholders

Trinity College Dublin
Jan 2009 - now- Dec 19 - May 21 Project Lead for the development of a new blended learning careers and employability module for PhD students in Trinity College (10 ECTS) in partnership with industry.- Careers support to undergraduate students, postgraduate students and recent graduates of the Schools of Business, Economics and Sociology and Joint Honours programmes - One-to-one careers guidance, CV reviews, interview preparation and practice interviews and interpretation of psychometric assessments - Face-to-face and online careers and employability education including delivering comprehensive class-based workshops across disciplines, including initiating a credit bearing career and personal development module in the School of Business and a generic skills programme for PhD students- Oversee planning and running of the Trinity Employability Award - Professional Services Pathway and a Bursary award for students- Graduate and Alumni Programmes project team responsible for initiating services for recent graduates and engaging the alumni community - Mentoring project team, managing social media presence and contributing to mentoring events- Liaise with major graduate employers and key academics in relation to student recruitment, awards and bursaries, careers events, careers support and skills sessions - This role initially involved mentoring a project officer who provided careers support for international students Show less
Careers Consultant
Oct 2011 - nowCareers Adviser (maternity cover)
May 2011 - Oct 2011Careers Support for International Students
Jan 2009 - May 2011
Licenses & Certifications

MBTI practitioner training, OPP
OPPOct 2016- View certificate

GenAI for Teaching and Learning: How to do it right
National Forum T&LJul 2025 
Project Management Framework
Institute of Project ManagementMay 2022
BPS Level A and B
PsyTech®Sept 2003
EQI accreditation
Vitae ConsultingMay 2024
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