Roger Derby

Experience

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  Hyatt Hotels Corporation

  Jan 2014 - Jan 2017

  Sr. Marketing Coordinator

  During my tenure as Senior Marketing Coordinator at Hyatt Regency Cambridge, I drove digital marketing initiatives that significantly enhanced hotel occupancy and revenue. Below are key aspects of my contributions:☛ SEO and Website Optimization: Implemented advanced SEO strategies and website optimizations to improve search engine rankings and user experience. These efforts resulted in increased organic traffic and higher conversion rates.☛ Revenue Growth: My digital marketing efforts directly contributed to increased hotel occupancy and revenue, aligning with the property's financial goals and bolstering its competitive edge in the Cambridge market. Show less

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  Regis College

  Jan 2017 - Jan 2022

  After being promoted for the second time, I served as Senior Director of Marketing and Digital Strategy to direct a groundbreaking initiative and revamp the institution's digital marketing operations and strategy. This significantly enhanced student engagement and enrollment figures. Here are the highlights of my strategic contributions and leadership:☛ Digital Strategy Leadership: Served as the chief architect for Regis College's digital marketing strategy, overseeing the institution's entire digital presence. Led weekly digital marketing strategy working groups to expand the University's digital footprint and align goals with enrollment funnels.☛ Cross-Departmental Leadership: Served as the primary digital marketing resource and subject matter expert for all university departments.☛ Advanced Analytics and Optimization: Leveraged sophisticated data analysis from multiple sources to continuously refine our digital strategies, maintaining Regis's competitive edge in the higher education landscape. Implemented data-driven improvements to student communication journeys, further boosting enrollment metrics.☛ Technology Integration and Innovation: Spearheaded initiatives to integrate cutting-edge marketing technologies seamlessly with existing university systems. Oversaw the implementation of new digital tools, including website enhancements and the MyRegis app, to improve student engagement and streamline processes.☛ Thought Leadership: Delivered expert lectures on digital marketing and analytics to graduate-level classes, contributing to the academic community while solidifying Regis's reputation as a forward-thinking institution.☛ ROI: Managed a seven-figure marketing budget, delivering a substantial return on investment through increased enrollment and enhanced institutional visibility. Show less As Senior Director of Graduate Marketing, I spearheaded the marketing efforts for over 30 graduate programs, crafting bespoke strategies that significantly increased visibility, applications, and enrollment rates. Below are key highlights of my role:☛ Strategic Marketing Leadership: Developed and implemented unique marketing strategies for each program, directly contributing to enhanced visibility and increased enrollment.☛ Digital Marketing Innovation: Pioneered the in-house transition of all digital marketing functions, developing and implementing unique strategies for each graduate program. Managed paid campaigns across multiple platforms (Facebook, Instagram, Google, LinkedIn, Snapchat, Spotify, Twitter, YouTube), significantly reducing costs while improving campaign effectiveness.☛ CRM Implementation and Optimization: Spearheaded the implementation of HubSpot, including hiring and managing the team. Leveraged HubSpot to create custom reports and dashboards, enabling data-driven decision-making across marketing channels.☛ Team Development and Leadership: Successfully built and led a high-performing marketing team, significantly enhancing the college's digital presence and enrollment strategies. Implemented targeted campaigns and innovative approaches that directly contributed to the institution's overall success. Show less I began as a Graduate Marketing Manager at Regis College, I steered the development and execution of annual marketing plans for over 30 graduate programs, focusing on digital content creation and advertising. Here are the highlights of my role:☛ Strategic Marketing Leadership: Developed and executed comprehensive annual marketing plans, continuously refining strategies to align with market trends and outpace competition.☛ Digital Content and Advertising: Specialized in crafting compelling digital content and advertising copy, significantly enhancing online presence and audience engagement.☛ SEO Optimization: Directed website redesign for 124 program pages, implementing SEO best practices that significantly improved organic traffic and search rankings.☛ Cross-Functional Collaboration: Partnered closely with enrollment teams to streamline marketing material management and procurement processes Show less

  • Senior Director of Marketing and Digital Strategy

    Jan 2021 - Jan 2022

  • Senior Director of Graduate Marketing

    Jan 2018 - Jan 2021

  • Graduate Marketing Manager

    Jan 2017 - Jan 2018
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  Music Career Map

  Jan 2022 - Jan 2024

  Senior Director of Growth Marketing

  In my role as Senior Director of Growth Marketing, I led dynamic marketing strategies that enhanced brand visibility, user acquisition, and revenue growth across multiple platforms. My leadership involved driving the successful market launch and adoption of Career Map's innovative career matching and upskilling platform, as well as spearheading growth initiatives for subsidiaries Beyond Physician and Scorecard.vc. Key achievements included:☛ Career Map Inc. Overview: A private label EdTech startup that helped upskill and credential users to secure jobs. The company owned the technology used for Career Map, Beyond Physician, and Scorecard.vc.☛ Role Across Subsidiaries: At Beyond Physician and Scorecard.VC, I developed and implemented cohesive marketing strategies, ensuring alignment with each platform's unique goals while maintaining overall brand consistency.☛ Technology Integration & User Experience: Designed and implemented state-of-the-art CRM systems and automation tools across all platforms, enhancing user experience and streamlining marketing processes.☛ Content Management & SEO: Managed content for WordPress pages, focusing on user experience and SEO optimization, which led to improved engagement and organic traffic growth.☛ Data-Driven Approach: Implemented custom reporting in the CRM and Google Analytics to track ROI for each marketing channel, allowing for more informed, fact-based decision-making in our marketing strategies.☛ Cross-Functional Leadership: Collaborated closely with development teams to ensure alignment between product development and market demands, enhancing product-market fit and user satisfaction.☛ Health-Tech Marketing Innovations: Crafted and executed cutting-edge marketing strategies that boosted brand awareness and customer engagement within the health-tech sector. Show less

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  CourseStorm

  Nov 2024 - now

  Growth Marketer