
John Bellingham
Media Researcher/Planner

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About me
Senior Manager, Global Value
Education

Hertfordshire University
1989 - 1991Humanities History, Computers
Experience

London Media Group
Dec 1993 - Dec 1994Media Researcher/PlannerEmployed as Media Researcher working within press-focused direct response department. Responsibilities included creating media plans, booking campaigns in magazines, national and regional press titles and assessing response data

Mediaedge:cia
Dec 1994 - Apr 1996TV Planner/BuyerTV planner/buyer working within developing direct response team. Role included booking, buying and assessing TV campaigns.

Fairbrother Lenz Eley
May 1996 - Dec 2012Senior Account Manager• Media auditing role concentrating on TV analysis for household-name clients• Responsible for upkeep of marketplace data which required forecasting analysis to provide clients with advertising trend insights both within audits and on an ad hoc basis;

Ebiquity plc
Jan 2013 - Sept 2017Senior Account Manager• Account responsibility for a number of clients within the Media Value Measurement Division • Assessed media spend, valued in excess of £100m per annum• Specialising in Television, but also responsible for creation of radio and outdoor media audits• Assessing media agency pitches• Role in creating in-house solutions for accurately auditing TV value, working alongside both the international media department and external team

Self employed, Professional Photographer
Oct 2017 - Apr 2018Professional PhotographerI have had the responsibility for providing corporate headshots for the Ebiquity HR department and company website along with creating marketing content for material sent to clientsAlongside this, whilst self-employed, I worked with a wide range of clients to provide;• Website merchandise• Actor Headshots• University project support• Promotional material for music artists• Help with overcoming self-confidence issues• Portfolio builds & refreshesMy role as a professional photographer has taught me a lot regarding one to one customer care, but also time management & team leading when working with makeup & hair artists, stylists, clothing designers all with the same aim of achieving the best possible results for the client Show less

Ebiquity plc
May 2018 - Dec 2018Outdoor PhotographerResponsible for supplying high quality images of all creative executions in and around the London area, whilst avoiding duplication and with a high target number of images required quarterly. Also responsible for editing and keywording all images appropriately then uploading to Ebiquity's network for use within the Advertising Intelligence products which are used by advertising clients, media agencies & media owners. The role requires self-motivation, flexibility and attention to detail.

Nielsen
Jan 2019 - Oct 2019Outdoor PhotographerFollowing the successful acquisition of Ebiquity's Advertising Intelligence products, my role within the department is now part of The Nielsen Company.

AuditStar
Dec 2019 - May 2022International Media Analytics ConsultantWorking as part of an international team with a wide range of advertisers across all media, assessing media effectiveness and cost efficiency.

MAGNA Global
Jun 2022 - nowPrimarily focused on supporting and enabling value tracking and delivery for a portfolio of clients, working across a diverse mix of markets in every region and communicating regularly with internal stakeholders and external auditors Primarily focused on supporting and enabling value tracking and delivery for a portfolio of clients, working across a diverse mix of markets in every region and communicating regularly with internal stakeholders and external auditors
Senior Manager, Global Value
Jan 2023 - nowManager, Global Value
Jun 2022 - Dec 2022
Licenses & Certifications
- View certificate

Excel Business Intelligence: Power Query
LinkedInMay 2022 - View certificate

Social Media Marketing: ROI
LinkedInOct 2024
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