Jason Chow

Experience

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  Guangzhou Manon Wines Co.,Ltd

  Jul 2010 - Mar 2011

  Trading Specialist
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  Guangzhou Mytopcellar Fine wines & Spirits Co.,Ltd

  Mar 2011 - Apr 2012

  Purchasing Specialist
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  VM FINE WINES

  Apr 2012 - Apr 2016

  Merchandiser

  `In charge of import procedures of Italian wines, including customs clearance, product quarantine etc.`Make sure Logistics,customs clearance and quarantine in right status, Solve any potential or existed problems.`Communicate and engage with potential market customers to close the deal and support, solve potential problem, price negotiation etc.` Roadshow, Wine expo, mentoring etc.`Product training to internal staff and external distributors.

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  CAMUS YUANLIU [Part of CAMUS Group]

  Aug 2016 - Apr 2019

  Brand ambassador - Wine Portfolio

  `Host Wine and Cognac mentoring dinner in various size(10-150 ppl).`Monitor annual sales status of different wine brands, set appropriate sales target to specific key area in China.`Visit market with local sales team to understand and work with key local distributor to know their needs and manage to hit sales target, including POSM support, seasonal promotion etc.`Work with POSM vendors to design new seasonal POSM for MAF,CNY etc, including product brochures, flyers, magazines`Overall control and translator for foreign brand ambassador during visit to China.`Regual Internal and external product training and wine&spirit knowledge, competitor brands, market trend update etc. Show less

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  Diageo

  Apr 2019 - now

  Brand Ambassador

  `Presentation for various whisky brands(Johnnie Walker,Singleton,Talisker etc.) and tequila(Don Julio)mentoring dinners in key market cities(Beijing,Shanghai,Shenzhen,Guangzhou etc.), `Certified educator of Diageo Whisky Academy Level 1 and Level 2, in charge of teaching History, Countries, Regions,and Distillation and Aging of Scotch Whisky.`Pop-up events in different key cities during important holidays including MAF,CNY, host tasting session and basic mixologist of welcome drinks`Participate important expo including Whisky-L, wine and spirits fair,Hainan CICGF etc.`Support important Live steaming of key distributor and official Diageo Account(Taobao,JD.com,Douyin etc)`Interior staff training and strategy update, brainstorm for new production promotion with Brand teams. Show less