Cheryl Munn, M.S., APR

Experience

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  First Tennessee Bank

  Jan 2000 - Jan 2001

  Regional Marketing/Public Relations Manager
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  Safariland (formerly Armor Holdings)

  Jan 2001 - Jan 2005

  Communications Manager

  Managed marketing strategies for multiple business lines and companies selling law enforcement products. Tactics included working with trade media and trade organizations; advertising programs, creating collateral materials and developing our tradeshow presence.-Redesigned and relaunched www.holsters.com, leading to a 50 percent increase in website sales.-Traveled with CEO to Brazil, Mexico and throughout the U.S. to introduce the acquisition of O’Gara-Hess & Eisenhardt (an armored car maker). Show less

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  Brooks Health System

  Jan 2005 - Jan 2008

  Public Relations Manager

  Worked with executive leadership and the board of directors to lead the development and coordination of all internal and external messaging for the Brooks Health System, which includes a 143-bed rehabilitation hospital, a network of 24 outpatient centers and the Brooks Center for Rehabilitation Studies and Brooks Home Care Advantage.-Developed messaging surrounding the Brooks Community Benefit Program, including news conferences, news releases, events and major gifts to achieve the organization’s strategic objectives while always strengthening the Brooks brand.-Based on brand objectives and messaging consistency, expanded and upgraded internal and external communication pieces, including the addition of an e-newsletter and a clinical newsletter, Innovations. The internal newsletter, Teamwork, won a Mark of Excellence Award from the Florida Hospital Association.-Built and leveraged relationships with local and medical media, resulting in increased positive media coverage of more than 200 percent annually from 2005 to 2008.-Developed a multibrand website, http://www.brookshealth.org on time and under budget. Created all new content based on rebranding to the Centers of Excellence, in keeping with strategic positioning of the Brooks brand. Site won six national awards and three state and local awards.-Led development of employee Intranet using SharePoint 2007, developing user experience to draw employees closer to the organization and give them a bigger stake in the success and ownership of the Brooks brand.-Managed a public relations team of two in Jacksonville, along with vendors and freelancers. Show less

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  Jacksonville Regional Chamber of Commerce

  Jan 2008 - Jan 2009

  Director of Marketing and Public Relations

  As member of leadership team, established and maintained relationships with community influencers and key community and strategic business partners. Created, implemented, and measured success of comprehensive marketing, communications, social media, and public relations strategies and programs to promote the Chamber and to position Chamber leadership as regional business thought leaders.

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  Citi

  Jan 2010 - Jan 2011

  Web Producer

  As part of Web Strategy and Design team for Internet and mobile bank products, led meetings of cross-functional global teams to optimize digital and mobile user experience for CitiCard banking customers: set deadlines and provided necessary resources to program managers, business analysts, copywriters, designers, legal and tech teams.

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  Nemours

  Jan 2012 - Oct 2024

  Collaborate with executive and medical leadership, as well as employees enterprise-wide, to develop and implement strategic internal communications strategies and programs. Help drive business development through oversight of community and external communications programs that raise awareness of Nemours’ value to the community. Work as Communications Consultant lead to promotion. Named manager in October 2015 while department of 40 reorganized including reclassifying all positions. Promotion became official in October 2016. Show less

  • Director, Enterprise Internal Communications

    Jan 2018 - Oct 2024

  • Enterprise Internal Communications Manager

    Jan 2016 - Jan 2018

  • Communications Consultant

    Jan 2012 - Jan 2016
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  Munn Wright Communications, LLC

  Oct 2024 - now

  President