Imadh Irshad

707 followers

Colombo, Western Province, Sri Lanka

Connect with Imadh Irshad to Send Message

Connect

Connect with Imadh Irshad to Send Message

Connect

Timeline
About me
Performance Marketing Specialist | Dialog Axiata
Education
- St. Sylvester's College
  2005 - 2018
  Activities and Societies: - Senior Prefect - President of the Interact Club - Secretary of the English Literary Association & Islamic Students' Movement
- CIM | The Chartered Institute of Marketing
  2020 - 2022
  Postgraduate Diploma in Professional Marketing
Experience
- Dialog Axiata PLC
  Jan 2020 - now
  • Develop and implement marketing strategies to drive digital adoption (E-Care - MyDialog App, Dia Chatbot, Digital Payments, E-Sales - Mobile, Dialog TV, Home Broadband).• Guide campaign managers on the planning, execution, and optimization of performance marketing campaigns (Meta, SEM, PPC, App, Video, Display & Programmatic, Influencer & 3rd Party) • Develop and execute product innovation and communication strategies to enhance brand leadership in digital spaces.• Collaborate with the analytics and AI team to leverage first-party data, optimize customer journeys, and extract data-driven insights to refine marketing strategies. Show less
  - Performance Marketing Specialist
    Jun 2024 - now
  - Campaign Manager - Digital Marketing
    Mar 2022 - May 2024
  - Lead Social Media Coordinator & Analyst
    Oct 2020 - Feb 2022
  - Social Media Coordinator
    Jan 2020 - Sept 2020
- MBS DigiTech
  Aug 2024 - now
  Consultant - Performance Marketing
Licenses & Certifications
- Google Digital Guru 2021 | Module I, II & Expert
  Google Ads
  Nov 2021
- Google Digital Guru 2020 - Blue, Green & Black Belts
  Google Ads
  Nov 2020
- Google Ads Certifications - Search | Display | Shopping | Apps
  Google Ads
  Feb 2022
- Meta Certified Media Planning Professional
  Meta
  Dec 2022
  View certificate
Volunteer Experience
- Zonal Representative - Kandy
  Issued by Interact District 3220 on Jan 2018
  Associated with Imadh Irshad