Hadi El Araybi

Experience

• 

  Bonjus.Co

  May 2013 - Aug 2013

  Van Sales Representative

  • Responsible for account reconciliation and payment collection along with inventory management and stock forecasting.• Accountable for monthly stretched sales targets and visibility enhancements across the trade with my main KPIs revolving around availability and merchandising as per Bonjus's standards.

• 

  INDEVCO Group

  Sept 2015 - Mar 2017

  Sales Representative

  • Initiated and maintained strong business relationships with clients with the aim of growing the company's share and achieved record sales for 4 months’ in a row and grew the overall region by 13% value sales.• Route to market management and call cycle enhancement and execution to achieve stretched company targets.• Conduct and manage weekly business reviews and manage stock forecast and vans operations routing strategies.

• 

  Bellelara Co. (Family business)

  Apr 2017 - Sept 2017

  Development Manager

  • Working on developing a distribution network for our product line to replace the current wholesale model by recruiting van sales operators and sub-distributors in remote areas.• Conducting an ongoing market study to evaluate in demand products while scouting potential suppliers in Asia and Turkey.• Reorganizing the internal processes and procedures by automating inventory and sales through the introduction of a smart system to consolidate all business data, sales and stocks.

• 

  Transmed

  Oct 2017 - Feb 2020

  • Acquire clear understanding of Carrefour agreement elements, deploy these to field team to facilitate execution and monitor compliance on monthly basis.• Manage our service level to the customer and ensure opportunities are identified and resolved (database management, stock management..)• Liaise with the Category Managers to plan brand initiatives that ensures company sufficiency (Sales/Fundamentals) and customer objectives. • Handling Transmed’s food portfolio across Lulu stores in Dubai.• Ensure Transmed products are distributed and available on shelf across assigned stores in line with the brand’s core SKUs for each store.• Ensure Transmed products are shelved with the right visibility (shelf share) and planogram across assigned stores.

  • Senior Sales Executive

    Jan 2019 - Feb 2020

  • Sales Executive

    Oct 2017 - Jan 2019
• 

  Mars

  Feb 2020 - now

  • Managing and leading a team of four and ensuring plans were effectively communicated while guiding them to achieve set targets, and delivering flawless execution.• Optimizing the team’s RTM by balancing workloads and improving store coverage efficiency.• Developing a detailed tracker to monitor orders, ensuring optimal stock coverage in DC and driving sales of the right SKUs in the right quantities.• Collaborating with the Business Development team to share the supermarket growth plan, resulting in increased leaflet frequency and expanded market share in top-performing stores.• Working closely with the supply and demand team to fulfill joint forecasts with Carrefour.• Streamlining the escalation process and resolving operational issues by deploying an implant in DC, facilitating seamless communication between stores and HO. Show less • Responsible for achieving sales goals and executing sales plans with Carrefour by sharing sales updates on a weekly basis showing our current sales phasing vs forecast.• Resolving problems and ensuring customers receive high quality customer service in line with the service level agreed.• Developing client retention and growth plans and strategies for developing profitable business.• Working on short-term and long-term sales plans and preparing strategies to grow and diversify the category by implementing Catman projects across top stores. • Consolidate feedback with internal stakeholders by sharing insights in a structured manner that will help improve performance and processes. Show less

  • Sales Operations Manager

    Jul 2024 - now

  • Business Development Manager

    Feb 2022 - Aug 2024

  • Customer Development Executive

    Feb 2020 - Jan 2022