Julie Edelstein

Experience

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  Association Couleurs Sourire

  Sept 2006 - Oct 2007

  Founder and Project Manager

  While studying for my Masters, I set up a charity and initiated a partnership with the iNGO “Save The Children” to send educational materials to Ethiopian schools. My role as a project manager involved:** Setting up and managing a team of 5 ** Dealing with all legal and financial matters** Assessing the needs on site (including field trip / market research)** Fundraising: funds were raised through street fundraising as well as securing a grant at regional level. This included researching on public/private donors as well as writing grant proposals.** Developing a marketing and communications strategy plan** Ensuring the logistics run smoothly in Ethiopia (including travel to Gondar, Ethiopia)** Following up communications to donors (via email marketing)** Evaluating project's main achievementsAchievement:-- Over 1,000 pen and notebook sets distributed. Show less

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  Amadeus

  May 2007 - Nov 2007

  Marketing and Internal Communications Coordinator

  • Produced online marketing, corporate information and internal communications materials for the launch technology, ensuring seamless communication across teams based in different countries.• Organised brainstorming workshops to establish engaging messaging for our communications.• Translated complex technical data into information comprehensible and usable by a broad audience. • Updated the company’s intranet.Achievement: -- Enabled worldwide employees to know about the project. Show less

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  ENJO UK

  Jan 2008 - Aug 2008

  Business Development Executive (B2B)

  • Plan and deliver digital and print marketing activities for the launch of an e-commerce website.• Organise reseller recruitment fairs and road shows.• Create an affiliate programme.• Deliver product training workshops to prospective clients.

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  Kalimati

  Jul 2009 - Jun 2010

  Founder and Manager

  Kalimati brings a new concept of ethically sourced handmade paper products from the heart of the Himalayas. All products are manufactured by a women’s cooperative based in Katmandu, Nepal, whose main aim is to raise the status of low income Nepali women by teaching them skills and providing employment in rightful conditions. Our philosophy is “trade, not aid”.• Started the company in collaboration with a paper factory based in Nepal.• Sourced distributors in London.• Attended and presented at trade fairs.• Managed stocks and distribution. Show less

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  Royal Society of Medicine

  Nov 2009 - Sept 2012

  Digital Marketing Executive

  This was my first role in digital marketing, during which time I qualified from a CIM diploma. My role included to:• Produce, gather and edit content for monthly newsletters sent to around 20,000 members worldwide and other outputs (e.g. website, social media, flyers, posters).• Manage search engine marketing including writing AdWords ads and search engine optimization work.• Plan and deliver the launch of a new Global Health programme including the organisation of large scale events, commission of a new website, development of social media presence and the creation of a new medical students’ awards scheme. Show less

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  The Digital Tree

  Jan 2013 - Dec 2014

  Digital Marketing and Communications Consultant

  I provided Stockholm-based start-ups with a wide range of digital marketing and communications services. My role involved the following:• Analyse website content performance and provide recommendations for SEO improvement.• Provide advice on optimising revenue from website and sourcing advertisers.• Plan and deliver crowdfunding campaign and online survey to support the launch of an app.• Improve social media presence mainly through video content and competitions.• Plan and implement paid advertising campaigns on search engines and social media. Show less

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  Middlesex University

  Dec 2015 - Jan 2020

  Staff Communications and Engagement Officer

  • Design, plan and deliver key internal communications campaigns, amplifying organisational priorities, to enable engagement and buy-in for our mission and values from 2,000+ staff in the UK and on international campuses.• Work with senior leaders and key stakeholders, offering best practice communications guidance and support.• Manage the University’s intranet and develop content on a number of internal communications channels (newsletters, announcements, social media, TV screens, videos).• Support staff from across the University with the development of internal communications plans for their projects.• Plan and deliver the communications and event management of the annual Staff Awards.• Plan and deliver large-scale events (staff conferences, town hall meetings, focus groups).• Provide insight and analytics to regularly review the effectiveness of internal communications.• Support the launch and ongoing communication needs of staff affinity groups Show less

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  Smiths Group plc

  Jan 2020 - Jun 2021

  Corporate Communications Manager

  Develop and implement internal communications strategies and plans that engage, align, and inspire employees with the company’s vision and business strategy, and drive employees’ understanding and engagement on company priorities and key initiatives.

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  Smiths Detection

  Jul 2021 - now

  Lead the strategic development and execution of all global internal communications and employee engagement programmes with an aim to build internal understanding of the global Smiths Detection business strategy, culture and values – this includes leading the inclusion and diversity strategy.

  • Director Marketing Communications

    Mar 2024 - now

  • Head of Internal Communications Smiths Detection & Group APAC

    Jul 2021 - Apr 2024