Lokesh Yadav

Experience

• 

  Infosys

  Jul 2014 - Apr 2022

  Technology Analyst - Digital Marketing

  • Lead generation with targeted pay-per-click advertising on Google Ads, LinkedIn Ads, and Facebook Ads. Handled monthly budget of $6000 and gave ROI of $18000 (300%).• Maximized email marketing effectiveness and improved customer retention by 21% by personalizing content.• Analyzed competitor activity to make adjustments in positioning, messaging, and promotional strategies.• Developed marketing content for blogs, website, brochures, whitepapers, and advertisements for social media.• Improved website visibility with keyword relevancy, On-Page SEO, and Off-Page SEO.• Created good quality backlinks from high authority sites.• Reports on KPIs to validate and demonstrate success of marketing campaigns.• Handled team of 8 employees for Digital Marketing activities. Show less