
Melissa McMahon
Assistant Manager/Head Figure Skating Coach

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About me
Luxury Design I Spa I Hospitality Consulting
Education

UNH
-Management Sports ManagementBusiness & Marketing Degree

Northeast Pilates Certification Center
2002 - 2005Degree in Sports Therapy Sports and ExerciseDegree in STOTT PILATES method

Catherine Hinds Institute of Esthetics
1998 - 1999Degree in Medical Esthetics & Spa Therapy Medical Esthetics & Spa TherapyDegree in Medical Esthetics & Spa Therapy
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Muscular Therapy Institute (MTI)
1996 - 1998Degree Muscular & Sport TherapyDegree in Muscular & Sports Therapy
Experience

Norwich Municipal Ice Rink
Jan 1994 - Jan 1996Assistant Manager/Head Figure Skating Coach Responsible for research, development, & creation of a new town ice rink. Member of pre-opening team during the construction phase of new facility including all hiring, training, and support of 35 staff members. Managed all daily operations, employment, public relations, & marketing.

Northeast Pilates
Jan 2001 - Jan 2003Boston Manager/Assistant Certification Director/ STOTT Oversaw scheduling, payroll, inventory, & day-to-day operations. Increased sales & class participation by 70% within the first year of opening. Coordinated staff schedules during peak times of operations to maximize monthly revenue.

Muscular and Sports Therapy Center
Nov 2001 - Jan 2003Operations Manager/Lead Therapist Responsible for all administration and daily operation of a sports therapy private practice, including office management, training Assisted in the training and development of all staff members. Worked as a sports/muscular therapist with 100% retention rate.

Stoweflake Resort & Conference Center
Feb 2003 - Apr 2008Director of Pilates/Muscular Therapist/Esthetician Created inaugural STOTT PILATES™ program & classes at newly opened Mobil Four-Star/ AAA Four-Diamond . Trained and managed 15 + employees on new techniques and teaching styles. Coached team members on sales strategies and increased yearly revenue by 30%. Worked as therapist & esthetician for a 50,000sqft, 32 treatment room resort spa.

Stowe Mountain Lodge
Apr 2008 - Apr 2009Spa Manager Managed a 23,000 sqft, 18 treatment room full service resort spa, fitness center, and salon including leadership of 55 staff members. Responsible for all administration and daily operation of full service resort spa & salon, including training, retail product buying/merchandising as well as all customer service initiatives. Developed new policies and procedures; provided a superior level of customer relations based on Forbes Five-Star standards as well as culture building through coaching, guidance and staff motivation to promotion of sales and service. Achieved individual and spa sales goals through new business sales, referrals, and retention of local relationships. Managed purchasing, inventory control, budget/forecasting, P&L management and staff scheduling. Show less

Rosewood Hotels & Resorts
Jun 2009 - Jan 2011Director of SpaManaged the operations, technology upgrades, products, customer service for 17,000sqft, 13 treatment room spa facility and managed staff of 60+ employees. Worked closely with public relations and marketing to create publicity opportunities and spa promotions with media value to highlight new indigenous local treatments and menu.Developed and led Spa Marketing Strategy to exceed $2.3 million projected revenue and increased overall spa revenue by 61% within first year of operation. Built alliances with partners including Stanford University, Plastic Surgeons and Medical Spas to create mutually beneficial promotions and drive overall regular business and exposure to the spa.Provided quarterly presentations to ownership and corporate VP’s to present new concepts, strategies, and marketing objective.Featured/highlighted as one of three women in Gentry Magazine’s, “Women in Business” issue, January 2011. Show less

The Ritz-Carlton Hotel Company LLC
Jan 2011 - Jul 2012Director of SpaManaged 8,000 sqft, 9 treatment room urban spa within a high volume area of downtown Los Angeles with top line revenue of over $1 million and managed staff of 40+ employees. Developed spa group sales strategy responsible for generating increased capture of 80% in 2012 that included on & off-site local event/award show planning & networking community events.Responsible for assessments and quality assurance reviews to ensure compliance with Forbes Five-Star and AAA Five Diamond requirements and to rectify potential gaps in policies, procedures and business processes.Increased employee engagement score by 6 points within first three months of leadership.Represented the spa in media including Good Day LA, The Ritz-Carlton magazine, Spa magazine, among other local and national outlets to promote exclusive indigenous treatments and new menu designed around the glitz and glamour of Los Angeles. Created and implemented year-long Strategic Marketing Plan to own and identify key target areas which increased local business by over 25% and gained our rank third place overall in brand for guest engagement scores in 2011. Show less

Montage Hotels & Resorts
Jan 2019 - Dec 2020Director of Spa Successfully managed 20,000 sqft Forbes first Five-Star luxury spa facility including 21 treatment rooms, fitness center and a staff of over 100+. Responsible for all financial including forecasting, budgeting and operating revenue of over $8.5 million and a GOP over 39%. Established pre/post Covid-19 closing/reopening plans, creative strategies compliant with CA State orders, Covid -19 protocols for spa, fitness & retail to maximize revenue through 2020 Pandemic. Managed all capital expenditures and strategic planning to drive top line revenue and increase overall profitability. Well-known industry leader & keynote speaker on luxury spa management &b operations. Implemented the latest in technology to the spa offerings such as OxyLight facials & Cryotherapy treatments. Oversaw the full renovation of the spa facilities including the redesign of the fitness facility, retail area & treatment rooms to effectively utilize the space & increase treatment room utilization. Development of corporate payroll standard for all spas in conduction with MI legal, spa software & payroll systems in accordance with CA State laws. Collaborated with offsite PR firm and in-house sales & marketing teams on all collateral; including but not limited to, spa menu creation, interior/exterior signage, social media exposure, new product/technology launches, & spa event planning. Increase treatment room utilization 25% in the first year of operations through effectively restructuring provider schedules, ensuring proper staffing based on forecast & effectively yielding treatment rooms. Show less
Licenses & Certifications

National Massage & Bodywork Certification
The National Certification Board for Therapeutic Massage & Bodywork (NCBTMB)Mar 1998- View certificate

How to Use LinkedIn Learning
LinkedInJan 2020 
Concepts Computer Systems
Concept Software SystemsApr 2013
Mystique Systems Certification
The Ritz-Carlton Hotel Company L.L.C.Feb 2012
SpaSoft & Host System Administrator
PAR Springer-Miller SystemsApr 2009
Love Them or Leave Them
Marriott InternationalMar 2012
STOTT PILATES™ Certified
Merrithew Health & FitnessOct 2007
Opera Systems
Opera SolutionsJun 2008
Medical Skincare & Spa Therapy Certified/Licensed
Catherine Hinds Institute of EstheticsMay 2000- View certificate

Leading Your Team Through Change
LinkedInJun 2020
Honors & Awards
- Awarded to Melissa McMahonForbes Five Star Award - 2020 & 2021 Forbes Travel Guide Sep 2020 Montage Laguna Beach - Forbes Five Star Award since 2006
- Awarded to Melissa McMahonThe Greenbrier #13- The Top 25 Spas in the United States Condé Nast Traveler Jan 2014 The Greenbrier Spa was named #13 out of #100 Top Spas in the United States for 2014. This is a 34th place jump from its #47 place in January of 2013.
- Awarded to Melissa McMahonThe Greenbrier #23 - 2014 The Best 25 Spas in the World Condé Nast Traveler Jan 2014 The Greenbrier Spa was named #23 out of #25 Top Spas in the World. This is the very first time The Greenbrier Spa has been named on Condé Nast Traveler's Best Spas in the World list.The readers of Condé Nast Traveler definitely have eclectic tastes. But no matter what form it comes in, our readers can spot excellence and results are in for the 2014 best of the best spas in the World!—destination spas as well as those at hotels, & resorts.
- Awarded to Melissa McMahonThe Greenbrier Spa - 2013 Forbes Five-Star Award Forbes Travel Guide Apr 2013 Forbes Travel Guide, formerly Mobil Travel Guide, has defined the standard for what constitutes a Five Star hotel, restaurant and spa experience since 1958—evaluating properties using hundreds of standards.For more than 50 years, these Star ratings have helped consumers make the smartest travel decisions when traveling in North America and beyond. We are proud to present the 2011 Forbes Travel Guide Five and Four Star Awards.
- Awarded to Melissa McMahonThe Ritz-Carlton, Los Angeles - 2011 & 2012 Forbes Four-Star Award Forbes Travel Guide Jan 2012 Forbes Travel Guide, formerly Mobil Travel Guide, has defined the standard for what constitutes a Five Star hotel, restaurant and spa experience since 1958—evaluating properties using hundreds of standards.For more than 50 years, these Star ratings have helped consumers make the smartest travel decisions when traveling in North America and beyond. We are proud to present the 2011 Forbes Travel Guide Five and Four Star Awards.
- Awarded to Melissa McMahonThe Ritz-Carlton Spa, Los Angeles, named on "Hot List" 2011 Condé Nast Traveler Feb 2011 Editors Pick's of the best new hotels in the World.Condé Nast creates the world's best content for the world's most influential audiences. The company attracts more than 164 million consumers across its twenty industry-leading print and digital media brands: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, The New Yorker, Condé Nast Traveler, Details, Allure, Architectural Digest, Bon Appétit, Epicurious, Wired, W, Lucky, Golf Digest, Golf World, Teen Vogue and Ars Technica.
- Awarded to Melissa McMahonU.S. Leading Honeymoon Resort: Rosewood Sand Hil World Travel Awards Jan 2011 World Travel Awards serves to acknowledge, reward and celebrate excellence across all sectors of the global travel and tourism industry.
- Awarded to Melissa McMahonRosewood Sand Hill - 2010 Forbes Four-Star Award Forbes Travel Guide Oct 2010 Forbes Travel Guide, formerly Mobil Travel Guide, has defined the standard for what constitutes a Five Star hotel, restaurant and spa experience since 1958—evaluating properties using hundreds of standards.For more than 50 years, these Star ratings have helped consumers make the smartest travel decisions when traveling in North America and beyond. We are proud to present the 2011 Forbes Travel Guide Five and Four Star Awards.
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