Frederick Asiedu-Commey

Experience

• 

  The Coca-Cola Company

  Oct 2008 - Jan 2012

  • Plans and directs sales activities in his assigned territory in order to achieve sales target.• Appraises sales territory results and recommends corrective actions to the Area Sales Manager.• Ensures the expansion of the company’s business through constant prospecting for new and viable customers and encouraging the existing customers to do more business.• Maintains close interaction with customers to ensure customer satisfaction and goodwill towards the company.• Monitors closely the performance of customers to ensure that they achieve their sales targets.• Monitors constantly the performance of Coca-Cola products in trade and give regular feedback on competitor activities to the Area Sales Manager.• Ensures elimination of out-of-stocks and out-of-date products situations and also ensures that damaged products are retrieved and replaced in line with company’s policy.• Ensures placement of incremental marketing equipment, point of sale displays and implementation of promotional activities.• Prepares daily, weekly and monthly report on all activities and occurrences in trade.• Manages and develops the team members and establishes individual and team performance standards to build capability and improve performance.• To offer party services to our clients• To provide timely and accurate reporting on all allocated resources.• To grow the company’s business by prospecting for new opportunities to gain competitive edge in his territory.• To monitor and report periodically progresses on set targets and takes steps to address any negative variances.• To manage any event in line with sales opportunities.• To support the Area Sales Manager with planning and execution of special events.• Any other duties that may be assigned from time to time by the Area Sales Manager. Show less • Manages and supervises the market of MDO (Manual Distribution Operator)• Primarily responsible for contributing to the growth of the MDO• Takes orders from dealers in the company’s products, follows route sequence and engages in other pre-selling activities• Prepares daily and monthly reports of routes and markets• Prepares stock evaluation, deliveries and sales analysis periodically.• Key Account Management and route / territory management • Trade Marketing and Ensuring merchandising standards.• Research new market opportunities and develop new business channels• Provide market status reports to area sales managers on overall sales and marketing activities on the route.• Ensure availability and visibility of the company products in trade and assigned territory.• Ensure dealers Compliance to recommended retail prices.• Monitor competitor’s activities in trade and counteract any threats.• Coaching of third party salesmen. • Conduct and lead weekly meetings with the AAD’S to analyze sales performance and discuss issues and competition in trade.• Prepare daily Key Performance Indicators (KPI) report for direct route and indirect route.• Prepares daily, weekly, and monthly performance of route sales supervisors.• Ensure the distribution of all trade materials to AAD’S in ABL territory for trade execution.• Coaching of new AAD’S on target achievement and in-trade marketing.• Coordinates and manages all coca-cola events/promotions in ABL territory• Performs other administrative, trade and managerial functions as direct by the area sales manager.• Show less

  • ROUTE SALES SUPERVISOR AND MARKET DEVELOPER

    Feb 2011 - Jan 2012

  • AREA ACCOUNT AND BUSINESS DEVELOPER

    Oct 2008 - Jan 2011
• 

  Herbalife

  Feb 2012 - Jan 2013

  DISTRIBUTOR BUSINESS PRACTICES AND COMPLIANCE ADVISOR

  • On a daily basis maintain communications, correspondence, files, policies, procedures, reports and dissemination of information of Dual Distributorship, Ethical, Advertising, Transfer and Compliance issues in Ghana and where required other countries within EMEA. • Conduct the compiling of distributor data and information on time and accurately including but not limited to requesting and reviewing reports, Internet based research, undercover research, and collection of evidence and production of summaries.• Conduct investigations into issues delegated by the Supervisor. Prepare and maintain paper and on-line files for all Dual Distributorship, Ethical, Advertising, Transfer and Compliance issues and requests. Keep the Supervisor informed of progress of such investigations.• Manage all necessary correspondence and follow-up in a timely and effective manner.• Meet all file and due-diligence requirements from initiation to closure of Dual Distributorship, Ethical, Advertising, Transfer and Compliance related issues and requests and for comprehensive reporting of all such issues within Ghana• Achieve and further develop in-depth knowledge of the processes and procedures by which Dual Distributorship, Ethical, Advertising, Transfer and Compliance issues and requests must be addressed.• Maintain positive communication with other departments and departmental staff as required to address Dual Distributorship, Ethical, Advertising, Transfer and Compliance related issues and requests.• Follow-up all personally handled Dual Distributorship, Ethical, Advertising, Transfer and Compliance issues and requests to ensure that all are opened, researched, processed and submitted for determination in a timely fashion in accordance with policies and procedure.• Show less

• 

  MultiChoice

  Feb 2013 - Aug 2014

  GOtv Sales Supervisor - Southern Ghana

  • Responsible for setting up sales plan for all territories and providing input to maximize GOtv sales turnover across the service coverage regions.• Develop Markets within GOtv network service territories to achieve the territorial sales target.• Specify market requirements for current and future products by conducting market research supported by ongoing visits to trade including non-customer territories.• Responsible for the development and maintenance of sales strategies across all the territories and plans to drive and meet GOtv organizational objectives.• Evaluation of customer research, market environment conditions and competitor data for use as input to implement sales plan changes as would be required.• Oversees all trade partners’ outlet branding, merchandizing and promotional activities across all the GOtv service coverage territories in conjunction with the Marketing Manager/Executive.• Optimize cooperation and cross selling between GOtv Trade Channel Partners.• Develop regional sales plan and provide input for general GOtv sales and marketing plan.• Proactively analyze customer needs and make proposals and take appropriate action to remedy issues that come up.• Advice GOtv Business Manager on developments and opportunities within the market place and across territories.• Manage distributors effectively to enable them earn and retain a good return on Investment (ROI).• Manage the Area Sales Executives and DSR within the territories under jurisdiction.• Manage, control and monitor Stocks judiciously and assist with Sales and Stock forecast.• Provide weekly updates to Business Manager and timely monthly reports on sales activations, turnover and gap analysis. Show less

• 

  Millicom (Tigo)

  Sept 2014 - Mar 2017

  • Maximize broadband overall contribution to total revenue by setting of a strong annual device strategy cascaded to regions, collaborating with segment and pricing on setting on going propositions and bundles, work closely with broadband on maximizing base ARPU through increasing smartphone penetration. • Identify and pursue opportunities related to devices that deliver commercial value to Tigo. • Develop, update and communicate Tigo Strategy to relevant stakeholders and roll it out to Regions & partners and making sure each is depending on an agreed business plan on annual basis. • Work with device suppliers and Tigo partnering companies to structure device-related Frame agreements and co-marketing programs including quarterly launch plans for all new brands by all vendors. • Create value (lower costs and increase revenues) by driving innovative programs related to devices & maximize smartphone penetration. • Work with device suppliers (e.g. RIM, Apple, Nokia, Android) to structure device-related Frame agreements and co-marketing programs that leverage Tigo scale (in conjunction with strategic sourcing)• Develop device analytics tools to measure and track the commercial impact of new and existing devices• Serve as subject matter expert for device, scratch cards and Sims topics• Migration strategy of 2G base to 3G and set targeted base target and plans to execute it linked to devices sell in and out by each region. • Align and work closely with segment, pricing and broadband team level on creation of value propositions. • Review base migration and overall network penetration by brand and link it to planned activities to avoid purchasing wrong handsets. Show less The Commercial Head act as the local General Manager for Millicom in the Territory and is ultimately responsible for the company’s business performance, assets, and people. Oversee the success of the Tigo business in the Territory, taking initiative to liaise with national functional heads and local functional specialists to set and achieve strategic and operational goals• SALESMaximize subscriber acquisition across products and services and airtime sales/mobile money liquidity through direct sales force/MFS promoters, dealers/super agents, and customer care• MARKETINGPromote visibility and top of mind awareness of the Tigo brand. • FINANCEMaximize profitability by managing the Territory’s EBITDAMaximize revenue of the Tigo business across business unitEnsure operational efficiency by managing the Territory’s P&L• HRTake part in recruitment and training of operational staff and promote employee engagement• TECHNICALPromote availability of quality network coverage for customers by liaising with national and local Technical teams.• CATEGORIES/MFSPromote awareness, trial, and usage of product offerings and promotions• CUSTOMER OPERATIONSPromote customer retention and value growth and deliver customer service at any touch point in our retail chain. Show less

  • Head of Device Sales and Commercial Services

    Oct 2016 - Mar 2017

  • Commercial Head - Ashanti and Western Territories

    Sept 2014 - Sept 2016
• 

  MultiChoice Group

  Mar 2017 - Jan 2021

  Sales Manager (DStv)

  • Responsible for the overall DStv set-top box sales objective across the service coverage regions.• Develop channels and Markets within DStv network service territories to achieve the territorial sales target.• Maximize new acquisition and develop strategies to retain existing subscribers in collaboration with Marketing and Retention• Increase the productivity of exclusive key distributor’s in all service regions.• Manage the department P&L to ensure ROI• Responsible for the development and maintenance of sales strategies across all the territories and plans to drive and meet DStv organizational objectives.• Evaluation of customer research, market environment conditions and competitor data for use as input to implement sales plan changes as would be required. Show less

• 

  New Stars Soccer Academy

  Sept 2018 - Dec 2022

  Club President

  Scout for Football talents and support New Stars Soccer Academy to groom young Football professionals.

• 

  Prosolution Ghana Limited / Everpure Ghana Limited

  Jan 2021 - Feb 2022

  Chief Marketing Officer
• 

  Prosolution Ghana Limited

  Apr 2022 - now

  Chief Commercial Officer

  • Development of commercial strategy and route to market plans to increase market share of all the various accounts and portfolios.• Develop the strategy to grow clients business organically, ensuring that each business has a clear plan in place to support their development.• Lead sales and distribution consultantions on all Prosolution client discussions• Development of financial business cases for all clients acquisitions• Responsible for the overall business revenue objectives• Coordinate activities of various operational departments of the organization• Working in close collaboration with support functions (e.g. Marketing and creative, business improvement, Finance, IT etc.) to drive growth Show less