Mariela Spejh

Experience

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  Movilnet

  Feb 1991 - Feb 1997

  Media Communication Manager | Customer Service Specialist

  Created and deployed designated internal communications (newsletters and internal portal) and co-led marketing media coverage, planning & execution in concerts, press conferences & media exposure. Supervised about 20 team members to ensure excellence in external relations and proper customer service implementation.

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  Corporación Digitel

  Feb 1997 - Jan 2000

  Marketing Research Manager

  Recommended, designed, developed, and applied research market techniques and communication tools to assess the launching of Global System for Mobile Communications (GSM) Telephone Technology mobile service surpassing 1M subscribers in the first two years of deployment

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  Embassy of Venezuela

  Jan 2000 - Jun 2001

  Media and Communications Officer

  Managed positioning of foreign government and Embassy’s reputation through comprehensive communication strategies involving 50+ press offices, 30 media channels, and several delegates from international organizations, improving 60% press-relations statewide.

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  Alief ISD

  Jun 2001 - Jun 2010

  District Language Program Specialist

  Led along with District-Language team a $2M budget language school-matters related to achieving revenue target in 25 school locations by developing a multi-year immersion model with groundbreaking localized programs, and leading ESL T&D program expanding participation rate by 20%

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  Target

  May 2010 - Apr 2015

  Led and cultivated cross-functional team relationships to develop and implement integrated communication and marketing strategies focused on multicultural and Hispanic segments, enhancing localization and D&I alignment. Spearheaded new Hispanic product categories, managing brand lifecycles, in-store marketing, insights, and segmented retail service initiatives across 75+ accounts. Drove employee engagement and brand consistency through 40+ teams, 20+ channels, and 30+ partners, bolstering multi-channel guest engagement in 1,600+ stores, pharmacies, clinics, and suppliers. Supported Hispanic market efforts with guest insights, marketing campaigns, agency relationships, and innovative social media campaigns for Spanish-first launches, leading to success in both the general market and influencer participation. Show less Led cultural integration, developed process and business plan opportunities for language services, and launched multicultural training tools. Enhanced communication for 60,000 bilingual staff at Target, managed 40% of Spanish translations, and developed a multilingual access database boosting productivity by 65%. Implemented strategies that bridged cultural gaps, minimized workplace conflict, strengthened vendor relations, and drove innovation in employee engagement, diversity, and new team member participation and retention efforts. Recognized for leading Best Team Survey initiatives, developing internal in-store marketing strategies, creating SharePoint multi-language best practice processes, and transforming the approach to and understanding of Hispanics in the workplace. Show less

  • Internal Marketing and Enterprise Communications Account Manager | US Hispanics

    May 2012 - Apr 2015

  • Sr. Business Partner Hispanic Relations and Communications

    May 2010 - Jun 2012
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  Distinctive Schools | Affiliated to Acceleration Academies

  Apr 2015 - Sept 2017

  Regional Executive Director | Multicultural Managing Director

  Fostered B2B|B2C growth strategies, finance in $4M budget with fiscal responsibility achieving exceptional team/program cultural transformation, integrated communication, tech acquisition, 100% compliance scores on an instructional multi-state program to equal educational opportunity for 3K children in underserved neighborhoods, 90% identifying as Black and Latino

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  Acceleration Academies | Affiliated to Distinctive Schools

  Aug 2017 - Dec 2018

  District Director | National Strategic Partnership

  Crafted communication strategies, operational execution, client relationships & brand inclusion initiatives to pivot company business model, boost cultural agility & advance partnership engagement increasing revenues from $5M in FY17 to $8M in FY18 with growth into two At-Risk new markets

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  TotalEnergies

  Aug 2019 - Sept 2021

  Sr. Communications & Culture Officer

  Shaped and led integrated communication campaigns, internal branding, and inclusion strategies to bridge geographical, cultural, and functional gaps across a 5,000-strong workforce spanning five countries, with over 32 backgrounds and 42 teams. These efforts drove engagement and commitment for a $23-billion LNG plant project at a multinational integrated energy and petroleum company.

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  TelevisaUnivision

  Mar 2022 - now

  Senior Director, Brand & Corporate Marketing

  Lead brand, corporate marketing and consumer seasonal efforts, managing 300+ assets and 35+ seasonal campaigns annually. Oversee brand positioning and consistency, enhancing recognition across 40+ internal initiatives. Drive strategic decisions in media, consulting, websites, and brand aesthetics, transforming innovative concepts into growth opportunities. Lead multiproducers and designers in creating branded content, broadcast and non-broadcast, corporate image, promotional, and employee engagement campaigns. Achieve 25 awards, boosting employee engagement and brand recognition. Passionate about ensuring all business aspects support our brand’s success. Show less