Panos Karatzas

Experience

• 

  Www.urbanstylemag.gr

  Sept 2010 - Oct 2016

  Editor in Chief

  • Edit & review articles written by the authors• Discuss issues and plans with the Founder members• Develop various stories and content ideas by considering the audience appeal• Interact with the authors• Communication with international PR offices• Promoting the magazine through Social Media

• 

  ATTICA BANK

  Apr 2013 - Sept 2013

  Trainee

  • Phone Customer Service• Archiving Documents and Folders• Checking Consumables and Stationery• Processing and Distribution of Documents and Data• Preparation and Editing of Printed and Electronic Material

• 

  Claap

  Nov 2014 - Jan 2018

  Booking Agent

  • Configure Public Image• Financial Negotiations• Draft and Sign Contracts• Cooperation with International Offices

• 

  Monks Integrated Communications Agency

  Sept 2016 - Sept 2017

  Digital Media Planner

  • Plan and manage Facebook & Google Ad campaigns• Create Facebook ads through Facebook Business• Create Google ads using Google AdWords• Monitor and optimize digital campaigns• Monthly Reporting• Experience in Magento 2• Content management using Drupal• Marketing Research based on the needs of the customer

• 

  Sheepfish | Creating New Species

  Jan 2018 - Dec 2018

  Social Media Manager

  • Account Management and Digital Strategy Implementation• Project Management of Digital Campaigns• Generate, edit, publish and share engaging content daily• Communicate with fans-followers, respond to queries and monitor customer reviews• Oversee social media accounts’ design• Set up & optimize Digital Campaigns on Facebook (Business Manager)• Reporting on the accounts' performance.• Suggest and implement new features to develop brand awareness, like promotions and competitions. Show less

• 

  Agapis Jewellery

  Mar 2019 - Nov 2019

  Social Media Manager

  • Plan and execution of Social Media Strategy• Design and Copywrite of Social Media Posts (FB & IG)• Design and Creation of Monthly Newsletter• Product Catalog Design• Creation of Content Map

• 

  BGM OMD

  Nov 2019 - now

  •Working Closely with Internal & External Vendors.•Use of DMP 1st party data for advanced remarketing purposes.•Seeking new innovative tools and platforms.•Creation of Custom Dashboards for Reporting using Data Studio.•Responsible for the campaign set-up and optimization through Teads ad platform.•Use of DAR Nielsen for delivering quality reach metrics.•Communicate with creative teams in order to create high impact and meaningful creatives (banners,rich media,videos, non standard banners). Show less • Responsible for the campaign set-up and execution in various ad servers like Google Campaign Manager (former DCM), Flashtalking, Adform. • Responsible for managing the trafficking, delivery, optimization, troubleshooting, and reporting of digital ad campaigns as well as communicate with the publishers to ensure that all KPI's are met.• Communicate status of campaigns, technical issues, delivery issues, etc. • Perform quality assurance checks and debug issues with campaigns to ensure that line items have been set up correctly and delivering across all platforms.• Working closely with Account Managers and Digital Media Planners in order to ensure effective delivery of digital media plans and drive the day-to-day execution of digital ad delivery.• Programmatic Knowledge and use of DSP's like DV360 and Trade Desk.• Experience with brand safety platforms like Doubleverify and Integral Ad Science (IAS). Daily Monitor of the ad campaigns based on certain brand safety KPI's. Like viewability, blocking rate, ad fraud etc. • Strong Knowledge of Google Data Studio and ability to consolidate information and work with multiple data points. Show less

  • Director of Operations

    Feb 2025 - now

  • Ad Operations Manager

    Sept 2021 - Feb 2025

  • Ad Operations Specialist

    Nov 2019 - Sept 2021