Mihaela Roxana Trifan

Experience

• 

  Raiffeisen Bank Romania

  Nov 2003 - Feb 2008

  Banking Officer - COR Code 241230

  Banking products and services specialist, BTL marketing

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  UniCredit Bank Romania

  Feb 2008 - May 2012

  Customer Relationship Manager - COR Code 241227

  Specialist consultant in the financial and investment field, BTL Marketing, B2C, B2B

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  MV-COSMETICE-IT SRL

  Feb 2012 - Mar 2023

  Company Owner

  Activities carried out:- Direct marketing in order to increase sales and creating a long-term relational platform with current and potential customers using online marketing, mobile marketing, telemarketing and mail order strategies;- Sales management: recruting, training, motivation and support of the sales force- Public relations - ATL Marketing, identification of training needs of sales agents, team coordination in order to reach KPIs, specific reports to management

• 

  CREDIT EUROPE BANK (ROMANIA) S.A.

  Jul 2017 - Oct 2019

  Bank Customer Relations Manager - COR Code 241227

  Specialist consultant in the financial and investment field, public relations and BTL Marketing, sales in the banking field with an emphasis on increasing the card portfolio.

• 

  Karmangeria

  Feb 2021 - Jun 2021

  Online Marketing Specialist

  Marketing: Social Media Communication, Social Media Ads, SEO, Copywriting, Product documentation and updating website information, Research brand influencers, Lobby.

• 

  EXPAND CONCEPT

  Aug 2021 - Oct 2021

  Marketing Specialist și Recruiter - Cod COR 243103 și 242320

  - Support in designing the development strategy of the Expand project- Support in creating and managing editorial plans for the website, FB, Instagram- Create and post HoReCa and HR recruitment ads on specific platforms: Indeed, Jooble and Publi 24 using graphic tools (Canva, Photoshop, Paint)- Selection of candidate CVs, telephone screening, shortlisting of candidates

• 

  Alpha Bank

  Jan 2022 - Sept 2024

  Monitoring of services: Online Banking, Alpha TXT, E-statements, Moneygram- Defining the digital product strategy to achieve business objectives- Planning and coordinating marketing campaigns considering business objectives and strategy- Working closely with development, design and marketing teams to deliver successful digital products- Product lifecycle management from concept to launch and optimization- Constantly analyzing the performance of digital products and identifying opportunities for improvement- Effective communication of product requirements and objectives to all parties involved- Monitoring industry trends and competition to keep products competitive- Investigation of fraud situations- Support in the development of training materials- Analyzes, activity reports Show less - Strategies for developing the entire card portfolio- Database analysis, standard and ad-hoc reports to monitor the portfolio and customer behavior and propose campaigns dedicated to increasing KPI and to improve the experience of cardholder customers- Databases check regarding compliance with specific selection requirements within marketing campaigns, monitoring results and awarding of prizes. Sending SMS messages to customers through a specific application- Product management activities in Alpha Shop rewards program (proposal and coordination of marketing campaigns in order to increase KPIs, monitoring and analyzing results, updating regulations, monitoring and improving internal workflow, analyzing indicators and proposals for improving the program)- Product management activities (improvement of 3D secure client enrollment flow, proposal and coordination of update of procedures, annexes and card workflows)- Plan and schedule the communication plan and review the marketing materials considering the business strategy and objectives- Work closely with Visa, Mastercard and other partners in order to implement ATL and BTL marketing campaigns aimed at potential or card holders, as well as with other internal departments: Legal, Compliance, Marketing, MIS&Reporting, Call-center.- Product management activities on Credit card retention program: monthly monitoring of the retention rate, preparation of specific reports, communication of results on the network- Management of complaints/suggestions received from customers for ongoing campaigns and the Alpha Shop rewards program.- Specific reports and presentation for Top Management, the bank's branches/agencies and related departments about: campaigns, new projects, work procedure updates, changes with an impact on card activity- Market research Show less

  • Digital Product Manager

    Mar 2024 - Sept 2024

  • Portfolio management specialist (cards)

    Jan 2022 - Mar 2024
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  Garanti BBVA

  Sept 2024 - now

  Cards Product Manager

  -Responsible for the development of banking products in the card segment-Constant analysis and evaluation activities of the product portfolio-Consolidation of existing data regarding the spending structure, demographic data of customers, in order to develop models that provide detailed information about customer behavior; identifying customer segments to improve the response rate of marketing campaigns-Maintaining the relationship with Mastercard both in terms of marketing campaigns and card portfolio development-Propose and implement action plans (campaign, performance monitoring, feasibility studies, preparation of the campaign mechanism memo, proposals for new pricing structures for current and future products and development of new commission-generating products, etc.) to increase acquisition of new cards and portfolio profitability -Monitoring campaigns during their progress and tracking results -Developing together with other departments new reporting tools and financial models-Participate in the preparation of internal procedures, card contracts, workflows by collaborating with other departments of the Bank and make proposals for updating and improvement, where appropriate-Market research Show less