Kazeem Muraina

Experience

• 

  Tanmo pharmaceutical

  Aug 2009 - Feb 2010

  Medical Sales Representative

  • Built and maintained a positive working relationship with medical & admin staff within hospitals• Built and maintained positive working relationships with medical staff and supporting administrative staff• Implemented the agreed sales plans and strategies for achieving market share and sales targets • Responsible for demand planning, forecast, Inventory management, and distribution planning• Ensured adherence to necessary regulatory requirements • Responsible for the management of sales record and analysis• Liaised with the store for inventory management• Prepared weekly updates on customer and Purchase data. Show less

• 

  Swiss Biostadt

  Feb 2010 - Apr 2015

  Territorial Sales Manager

  • Increased Territorial Sales from 204 million to 603 million monthly within 12 months due to my good negotiation skills and sound technical knowledge.• I know how to develop a very strong relationship with my customers because I believe so much in sustainability• Provided strategic sales leadership in the South-West region thereby ensuring the region led in sales • Grew the territory’s sales account from 23% to 68.7% within 6 months because of a good relationship with the Key Distributors in the market• Developed an improved sale of our products for the team and region without flouting company regulations• I did several Clinical presentations in the country and trained able professionals to key generating prescriptions for our brands.• Maintained & retained existing key accounts through improved customer relationship management which accounted for steady profitability throughout the region• I always ensure that I improve the performance of my distributors month to month by using my entrepreneurship skills and came up with different creative solutions that give my customers confidence about my company• I represented my company in different trade shows and seminars across the country.• I planned and ensured I identify all the targeted-Customers and markets for each of our brands and provided a customized solution to different customers and the trade• I supported business growth through technical activities by designing the latest PowerPoint presentation on cardiovascular drugs and sharing the latest journals to the medical consultants• My communication skills both verbal and written are top-notch I know how to turn my clients' objection into a business opportunity for my company and the customers• I actively opened different projects for my company that has been running in Billions and made my company be at the top of the industry Show less

• 

  Anheuser-Busch InBev ( International Breweries PLC)

  May 2015 - Dec 2019

  Business Development Manager

  • Consistently exceeded sales target by 40%-47% in the last fourteen (14) months due to my market knowledge and perseverance• I actively developed my company clients from 402 million naira to 3.92 billion naira within 8 months because of effective intelligence gathering• Used intelligent reports to predict and watch what the competition is doing and take informed decisions to counter their activities; using innovative technologies made me forecast the market trend.• Designed marketing plan that ensures effective penetration of our novel brand in the region, and this accounted for 32% return on investment after the launch • I crafted a well-structured intelligence report that helped me to investigate what the competitors are doing and take necessary action to be on the edge and did this in compliance with the legal and ethics of my company• I have opened and sustained a market value of over 6.5billion Naira annually with my sales support, with incremental results year on year because of my great negotiation and good relationship with my clients• Developed a lot of opportunities in the target markets in collaboration with other units like marketing, research, and development that gave us a competitive advantage ahead of other companies• I ensured that all Point of Sales Materials, merchandising materials, and Cooling tools are well deployed and fully utilized in different wholesale and retail stores and I always worked within my budget• Grew the business distributors network in the region from 14% to 62% within 6 months by effectively and analytically using the result from Every-Dealer-Survey that was conducted • Designed and reviewed the Annual budget with the Sales and Marketing team which runs in Billions of Naira• Achieved 300% sales on a slow-moving brand by using my initiatives and shared my idea with the rest of the team that made that brand household name in the market Show less

• 

  Emerald Food & Beverage Company Limited

  Jul 2020 - Feb 2021

  Sales Manager

  • I did a thorough market analysis that accounted for proper Distributors' recruitment that brought about 34% increases in the quarterly revenue and gave our products a stable recommended price in the market.• Designed, suggested, and implemented initiatives that tremendously increased our slow-moving brands that generated 18.6% increase in productivity growth.• I trained most of my teams using webinars because of Covid 19 issues and this reduced the training cost and same time increased our performance by 17%• My sales support grew my company revenue by over 42% within 6 months and positioned us as a market leader because I know and understand competitive positioning, and this has brought lots of opportunities to my company• Collaborated with the Marketing Unit while launching a new brand and working alongside to have an effective trade activation that gave our products a better penetration and better customers’ networks. • Grew our market share both numeric distribution and weighted distribution by double-digit because of effective distribution that made our category of products visibility grow exponentially in the customers’ stores.• I developed a large team of the Sales team with impact and developed the region from grassroots outlets to the image outlets and was accountable for 41% contribution to the National growth performance.• I have initiated various marketing programs that gave us an advantage over competitors in the market and designed a product line that keeps giving my brands sales sustainability.• Tracked our month-to-month sales and compared it against the previous year's same month performance to see the improvement by using my management experience.• I consistently exceeded my target with a minimum of 32% and above because of my good knowledge of the hyper-growth market and my negotiation and persuasion skills• I identified lapses from the competitors’ execution and developed new markets that generated an additional 27% to our revenue Show less

• 

  Tolaram

  Feb 2021 - now

  • Made a periodic plan for the States with clear KPIs and putting the right parameters for tracking performance.• I achieved +31% of my annual operations plan by the 9th month because of my excellent Negotiation and persuasion skills• Designed a model that feed me on competitive analysis and guide me on proactive business plans.• Break the highest ever record month on month in the company history by using problem-solving as a priority and studying and understanding the trends made it easy for me to accomplish. • Monitor performance and guide staff assigned to territories using PowerBI in a use case model to track all the parameters and ensure the sales trend is always upward.• I keep delivering value proposition to both my company and her targeted customers and this has positioned my company in a leading position in the market and studied the competitive strategy and then use it to gain more market share.• Understanding the markets, my competitors and my team has been the reason why I keep hitting above my targets.• Collaborated with the finance and logistics units to ensure smooth transactions between my company and the Clients• Market supervision – Price Check, Competition check, new development affecting the business, etc.• Provide weekly/monthly sales forecasts for the assigned territory and understand the market trends.• I started improving my work process with the aid of Machine learning and data science which has been making my work more professional and productive.• Monitored Distributors’ turnover and stocks and ensured that the various SKUs are available and that the Distributors meet their monthly targets and selling my customized solutions to them has been bringing lots of impacts.• Monitor the team’s performance and provide feedback to them regularly.• My product line management is top-notch because I have always been building a product that will go into sales automation and save my company money and time. Show less

  • Regional Sales Manager

    Mar 2024 - now

  • Sales Manager

    Feb 2021 - Mar 2024