Lauren Weber

Experience

• 

  Lexington Herald-Leader

  Sept 2003 - Jan 2004

  Advertising Department Intern

  I collaborated with the advertising team to organize and prepare client materials, design layouts for the home magazine, and observe various team members. This experience allowed me to gain firsthand insight into the intricacies of the newspaper industry.

• 

  Kleier Communications

  Jul 2004 - Mar 2007

  Traffic Manager

  In my role as Traffic Manager, I handled client requests and organized projects using our ticketing system. Additionally, I collaborated with clients and partnered with printing companies to create advertisements.

• 

  LEAP Digital Agency

  Mar 2007 - Aug 2016

  I led the Small Business Department, overseeing a team of 12 with nearly 200 clients. Under my management, the department experienced consistent year-over-year growth, achieving the highest revenue the Small Business team has ever generated. Additionally, I was responsible for developing proposals and supervising accounts within the department. I successfully built strong client relationships while also acting as a liaison between the development team and the clients. I was in charge of the Small Business department, where I managed client maintenance, addressed small project requests, and developed proposals while scoping projects. My role primarily revolved around fostering client relationships and acting as a bridge between my team and our clients. Additionally, I was the New Business Account Executive for all incoming Small Business clients. In my role within the Client Services Department, I managed client maintenance requests while also scheduling and overseeing long-term projects. My primary focus was to foster strong client relationships and act as a bridge between our internal production team and the client.

  • Director of Operations

    Nov 2011 - Aug 2016

  • Small Business Team Manager

    Jan 2010 - Nov 2011

  • Project Manager

    Mar 2007 - Jan 2010
• 

  Atria Senior Living

  Aug 2016 - Oct 2017

  Traffic Supervisor

  I oversaw the daily management and distribution of tasks for the marketing department consisting of 30 team members. Collaborating closely with both the creative team and marketing specialists, as well as department leadership, I effectively allocated resources to ensure deadlines were met.

• 

  Makespace!

  May 2018 - Apr 2019

  Division Director

  I led the Makespace! Team, which was comprised of a blended group of 10 individuals. My role involved ensuring everything operated seamlessly while managing the daily operational processes for the entire department. Additionally, I supervised each division (Account Service, Development, Creative, and Copy)to guarantee that the team met deadlines and fostered strong relationships with clients.

• 

  The Rawlings Group

  May 2019 - now

  Graphic Designer

  I am responsible for developing client-facing materials, including presentations, training guides, and online portals. Additionally, I create event collateral, such as promotional posters, email communications, and shirts, along with videos posted both online and in our Kentucky office. I am also experienced in photo retouching, print packaging, and graphic design. In 2020, I designed the existing Rawlings logo and brand package.

• 

  Machinify

  Feb 2025 - now

  Graphic Designer

  I am a graphic designer in the Marketing Department, specializing in both web and print projects with a focus on branding and preserving brand integrity. As a brand champion, I advocate for Machinify’s services by genuinely representing the brand within my network. I serve as a spokesperson, embodying the company's values and personality. In this position, I apply my expertise with Adobe Creative Suite, WordPress, and HubSpot.