Yun Xu

Experience

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  German Chamber of Commerce in China | Shanghai

  Apr 2015 - Jun 2015

  Intern in Training & Vocational Training Department

  - Translate material preparation from German into Chinese - Support the team in organizing events and meetings - Carry out research in the field of vocational education in China

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  Zemax, LLC

  Jul 2015 - Jul 2017

  Sales & Marketing

  - In charge of marketing events for Zemax China, localization of global marketing campaign - Project organizer of 2016 Zemax Cup - Training course sales - Online and offline marketing strategy planning for Zemax China - Generate leads and contacts via social media platforms - Applying EDM with proper marketing issues - Website and Wechat content management

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  VDMA

  Aug 2017 - Sept 2018

  Business Development

  German Engineering Association - Organizing events with over 200 participants such as VDMA Summit and Industrie 4.0 B2B conference. - Developing training courses provided to member companies and building up other training channels. - Project management of Press Conference for VDMA Marine Equipment and Systems, Info Day (Environmental Enforcement), CEO Breakfast for Intellectual Property. - Project management of VDMA Business Climate Survey twice per year. - Networking with member companies and partners in China - Contacting potential clients and arranging appointments - Preparing sales & marketing tools and materials to achieve sales targets - Drive strategic development Show less

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  Isabellenhütte Heusler GmbH & Co. KG

  Oct 2018 - Apr 2021

  Marketing Manager Asia

  - Establish marketing strategy for BU: Measurement, Resistor and Alloy in APAC - Cost control management - Establish marketing communication with distribution channels - Online and offline project management - Building up marketing system, defining marketing tools - Generating leads for defined application fields - Employer Branding

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  Angst+Pfister Sensors and Power AG

  Jul 2021 - now

  Marketing Manager

  - Marketing strategy for BU: Pressure, Flow, Temperature, Geometric, Gas, Power and Drive sensors in DACH area- Bring SEA, SEO and Social Media to the next level - Plan online and offline marketing activities- Leads generation measurement system- Budget plan and cost control- Maintain cooperation relationship with suppliers and customers- Team leader and team player, Apprentice trainer & line manager