Guillermina Castro

Experience

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  Datco

  Jun 2001 - Aug 2006

  Microsoft Mid Market Product Manager and Add Ons

  Add new brands/ product lines (software) to Datco´s portfolio. Increase sales in Mid Market`s industries. Forecast/ Pipeline. Sales force training. New opps detection.Customer care.

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  Giux S.A.

  Aug 2006 - Aug 2008

  Product Manager

  Brand development, generated new development deals, forecast´s managing, SAM, customer relationship manager

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  Sonda

  Aug 2008 - May 2009

  Autodesk Sales Representative
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  Nexsys

  May 2009 - Aug 2018

  Gerente Unidad de Negocios Microsoft

  Overall sales leader and performance manager for partners. Providing strategic leadership across business segments, working in close cooperation with Microsoft’s Business Units and team.Change Management – Accelerating transformation by leading the change Sales Leadership - Providing sales and people leadership through business insights.

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  Autodesk

  Aug 2018 - Aug 2021

  License Compliance Executive - MCO Americas

  Software Management and License Compliance Sales for Key Accounts in Argentina, Perú, Chile and Paraguay. Align with Technical Sales Teams to expand opportunities and position Autodesk key products. Identify potential opportunities analyzing Software Management trends and growth opportunities.

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  VMware

  Aug 2021 - Dec 2023

  Territory Partner Business Manager

  Manage alliances,partners and distributors in Argentina, Uruguay and Paraguay on Enterprise and Commercial sales, leading VMware’s strategy with our partner ecosystem, understanding partner’s motivations and business strategies to provide a customized Vmware’s proposition.Planning with solution specialists, sales, marketing and services teams to achieve goals in the region. Accountable for the commercial sales team and transactional business.Responsible at all levels for overall partner relationship and satisfaction, managing channel conflicts, creating a healthy environment within policies and procedures.Generate business plans with our principal partners based on strong business metrics as well as identify and drive new products and business opportunities. These includes enablement, certifications, demand generation activities, pipeline/forecast management and deal closure. Investment, productivity and ROI analysis. Show less

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  Broadcom Software

  Jan 2024 - Aug 2024

  Sales & Alliance Director - Argentina, Paraguay and Uruguay

  Partner, Distribution and Alliance Manager for Argentina, Paraguay and Uruguay.

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  Oracle

  Aug 2024 - now

  Director A&C - MCR Sur