Michael Magnus

Experience

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  IRI

  Aug 1993 - Nov 2005

  ● Managed and supported client base of six accounts with a combined annual IRI revenue of $2.1 million● Renewed three contested client contracts worth over $1 million combined in annual IRI revenue; superior client servicing cited by clients as top reason for renewal● Developed strong client relationships at all levels of client organization and acted as principal liaison between clients and IRI● Consulted and strategized with client sales and marketing teams on brand related issues● Translated syndicated consumer purchasing data into actionable insights and presented recommendations to key decision makers responsible for planning and executing sales and marketing programs● Analyzed and evaluated sales and marketing program effectiveness, new product launches and competitive activity Show less ● Headed client-focused, 10-member account team responsible for the monthly creation, customization, delivery, and analysis of client● Managed projects lasting 6-12 months to set up databases for new and renewing top-tier clients● Interfaced with numerous cross-functional teams, including database services, software consulting, IT, and programming, to ensure timely and accurate delivery of clients’ custom databases● Selected by department president to assist Italian office department heads with daily operations while acting as liaison between Italian office and US counterparts; trained Italian employees on IRI systems, applications, and software Show less

  • Account Manager

    Jun 2003 - Nov 2005

  • Manager/Project Manager/Senior Account Specialist

    Aug 1993 - May 2003
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  Schering

  Dec 2005 - Jun 2006

  Customer Category Manager

  ● Worked with Customer Business Manager to develop and implement Claritin/OTC brand sales and marketing programs at Walgreens● Attained 117% (+$5 Million) of Claritin/OTC net sales goal in first half 2006● Sourced, analyzed, interpreted, and presented data on account category and brand performance, post-promotion analysis, and industry trends● Assisted Customer Business Manager in developing and presenting strategic business plans and annual customer business review

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  IRI

  Nov 2006 - Mar 2023

  Consultant, Solutions Training & Adoption

  ● Design, develop, and deliver technical and theoretical client training courses on data analysis software and analysis techniques for marketing, sales, market research, consumer insights, and finance organizations● Drive client adoption of IRI software applications via engaging and impactful training workshops to maximize clients’ ROI on their IRI technology spend● Work with internal product management and account management teams to ensure clients are receiving the IRI solutions they need to drive business growth● Developing and independently administering year-long training program for 300 users for one of IRI’s largest client implementations of 2015● Ranked a top instructor every year based on client evaluations and manager feedback; regularly requested by previous clients to lead additional trainings● Contributed to the expansion of training department’s global footprint through several international training initiatives for both external and internal clients in France, India, and the UK● Managed direct report throughout design and implementation of training program for 175 users at large drug retailer● Conduct regular client training needs assessments to develop strategies, curriculum, and annual training plans Show less

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  Circana

  Mar 2023 - now

  Principal, Global Product Training