Elizabeth Cooper McFadden

Experience

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  Young & Company

  Jan 1996 - May 1996

  Copywriter Intern

  Developed and wrote a PSA campaign for the American Red Cross. Responsible for writing agency’s press releases and collateral for various clients.

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  Valentine-Radford Communications Inc.

  Jun 1996 - Jul 2000

  Supervised advertising and market-specific communication programs for Sprint Publishing & Advertising. Utilized TV, radio, print, outdoor, promotions, interactive and relationship marketing. Managed client’s billing and $6,000,000.00 budget which included media, production, research and promotions. Select highlights: o Developed and presented strategies for Sprint’s annual marketing plan. The plan included a comprehensive “state of the industry” report, competitive analysis, advertising/creative goals and strategies, marketing test proposals and media plans for 40+ markets projected two years in advance. o Tracked Sprint’s market share and reported competitive activity on a quarterly basis. o Produced the 2000 Branding and Sales campaigns for Sprint which included: two TV spots, four radio spots, three print ads and two outdoor executions. Additionally, the sales campaign was the first full B-to-B campaign produced for Sprint since 1997. Show less

  • Account Executive

    Oct 1997 - Jul 2000

  • Print Buyer

    Jun 1996 - Oct 1997
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  Cramer - Krasselt

  Jan 2000 - Apr 2003

  Supervised creative, media, PR and interactive work for various clients (which included SRP, Verdict Systems and Liberty Wildlife). Worked with clients to develop creative direction and media campaigns that followed their brand strategy as well as managed their day-to-day project activities such as conference and status reports, budget recaps and billing. Select highlights: o Produced corporate branding campaign, “Value to Community,” which included TV, radio, print and outdoor. This campaign increased SRP’s customer satisfaction numbers by 30% to SRP’s highest level. o Produced the Energy Savings Solutions (ESS) campaign, which included six :15 spots, a :30 TV spot, radio, direct mail and PR. Increased consumer awareness of the ESS program by 20% and won Best of Show at the Phoenix Addy Awards as well as a Silver Addy at the National Addy Awards. o Launched SRP’s renewable energy program,”EarthWise Energy.” Show less

  • Senior Account Executive

    Aug 2000 - Apr 2003

  • Sr. Account Executive

    Jan 2000 - Jan 2003
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  Elle Marketing Communications

  May 2006 - Jan 2013

  Founder

  “building brands and creating buzz for small business”Elizabeth founded elle marketing communications as a boutique marketing firm that provides businesses with an effective marketing team or picks up where in-house departments leave off. Most small companies don’t have full marketing communications capabilities but need the same expertise the Fortune 500 does to get their name, brand and products into the marketplace. By pulling from a strong network of highly qualified affiliates, elle marketing communications builds brands and creates buzz for small business with efficient, innovative, tailored and affordable marketing solutions in Denver, Kansas City and beyond. Show less

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  Novella Brandhouse

  Jan 2013 - now

  CEO + Director of Brand Strategy

  With over 20 years experience, Elizabeth has successfully positioned small to mid-size businesses in the marketplace by developing brand strategies, writing engaging copy, and executing marketing and media plans. She’s worked with mega brands like Sprint and Bayer, local favorites like Brookside, plus emerging companies like FlutterHabit. At Novella, her role involves leading the brand strategy side of the house in addition to managing the day-to-day operations.Additionally, Elizabeth is a public speaker on topics ranging from how to build your brand, marketing tactics, social media and content strategy, and the REAL behind-the-scenes of scaling a business. Show less