Bernardo CABRERA

Bernardo CABRERA

Marketing Analyst

Followers of Bernardo CABRERA2000 followers
location of Bernardo CABRERAFrance

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  • Timeline

  • About me

    Global IoT BU Manager- Objenious/ Bouygues Telecom & Seckiot CEO

  • Education

    • Université Henri Poincaré, Nancy 1

      1995 - 1999
      Master's degree Economics Graduated Top of the Class
    • Conservatoire National des Arts et Métiers / CNAM

      2008 - 2010
      Master's degree Finance & Strategy CNAM Prize for Best Financial Analysis
    • Emlyon business school

      2019 - 2020
      Bouygues Telecom Institut, Management, Innovation Business Administration and Management, General

      Programme de Leadership Bouygues Telecom à temps partiel, sur un an.

    • Institut Mines-Télécom Business School

      1999 - 2001
      Telecom Management Marketing
  • Experience

    • Informa

      Jan 2001 - Sept 2001
      Marketing Analyst
    • MIEL

      Jan 2001 - Jan 2003
      Technical Sales Engineer
    • Bouygues Telecom

      Jan 2003 - Jan 2008

      within the Corporate Division• Increase of the M2M turnover in appropriate sectors : transport, security and electronic money• Sales negotiation and national management of framework contracts with sales representatives within Bouygues Telecom distributors and agencies : client support, training …• Market analysis and participation in the Business Marketing Plan for appropriate sectors• Implementation of incentives and training for the corporate vendors• Technical expertise in the appropriate sectors• Participation in the implementation of new sectoral business offers Show less

      • Sales Manager

        Jan 2005 - Jan 2008
      • Partnerships Manager

        Jan 2003 - Jan 2005
    • Bouygues Telecom

      May 2008 - Dec 2014
      Head of M2M Marketing & Projects Management

      • Management of an operational unit regarding invoicing, tenders, products and trade marketing matters• Development and promotion of strategic and marketing plans to Management • Presentation and promotion of internal business plans for the launch of new services • Launch of an innovative service and management portal via Internet for clients and partners (Internal innovation prize)• Launch of the first communicating photo frame in France• Implementation of a decision-making tool for commercial and marketing monitoring • Organization of the website and promotion of 2.0 tools (LinkedIn) to generate leads• Representation of the business unit at symposiums, forums, press and international work groups Show less

    • LoRa Alliance

      Jan 2015 - May 2016
      Board Of Directors

      TThe LoRa Alliance is an open, non-profit association of members that believes the internet of things era is now. It was initiated by industry leaders with a mission to standardize Low Power Wide Area Networks (LPWAN) being deployed around the world to enable Internet of Things (IoT), machine-to-machine (M2M), and smart city, and industrial applications. The Alliance members will collaborate to drive the global success of the LoRa protocol (LoRaWAN), by sharing knowledge and experience to guarantee interoperability between operators in one open global standard. Show less

    • Bouygues Telecom

      May 2016 - now

      - Managing the whole office of the business unit in particular the effective marketing and sales team- Facing and taking advantage of techincal and technological topics in a fast mooving environment- Facing a competitive and fast growing sector meaning adaptation and flexibility- Ensuring products and services de livery and executing all client work awarded to our Business Unit- Pro-actively fixing issues before they become problems.Prioritising and ensuring the long-term sustainability and profitability of the business over short-term “quick fixes”- Analysing and delivering predictable and accurate reporting and forecasts- Driving "spirit team" through events, kick-offs, company meetings, shadowing other meetings in the Business Units- Reporting directly to a Board member Show less

      • Global IoT BU Manager- Objenious

        May 2019 - now
      • M2M Business Unit Director

        May 2016 - Sept 2019
    • Seckiot

      Jan 2021 - now
      • CEO

        Mar 2024 - now
      • Member Of The Board Of Advisors

        Jan 2021 - now
  • Licenses & Certifications

    • Citrix CCSP

  • Honors & Awards

    • Awarded to Bernardo CABRERA
      Innovation prize Bouygues Telecom Mar 2011 for the launch of the M2M portal
    • Awarded to Bernardo CABRERA
      Prize for Best Financial Analysis CNAM Jun 2010 in the frame of my Master Finance & Strategyhttp://aficnam.org/page/3/
    • Awarded to Bernardo CABRERA
      Top Graduate in Economics University of Nancy Jun 1999