
Bernardo CABRERA
Marketing Analyst

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About me
Global IoT BU Manager- Objenious/ Bouygues Telecom & Seckiot CEO
Education

Université Henri Poincaré, Nancy 1
1995 - 1999Master's degree Economics Graduated Top of the Class
Conservatoire National des Arts et Métiers / CNAM
2008 - 2010Master's degree Finance & Strategy CNAM Prize for Best Financial Analysis
Emlyon business school
2019 - 2020Bouygues Telecom Institut, Management, Innovation Business Administration and Management, GeneralProgramme de Leadership Bouygues Telecom à temps partiel, sur un an.

Institut Mines-Télécom Business School
1999 - 2001Telecom Management Marketing
Experience

Informa
Jan 2001 - Sept 2001Marketing Analyst
MIEL
Jan 2001 - Jan 2003Technical Sales Engineer
Bouygues Telecom
Jan 2003 - Jan 2008within the Corporate Division• Increase of the M2M turnover in appropriate sectors : transport, security and electronic money• Sales negotiation and national management of framework contracts with sales representatives within Bouygues Telecom distributors and agencies : client support, training …• Market analysis and participation in the Business Marketing Plan for appropriate sectors• Implementation of incentives and training for the corporate vendors• Technical expertise in the appropriate sectors• Participation in the implementation of new sectoral business offers Show less
Sales Manager
Jan 2005 - Jan 2008Partnerships Manager
Jan 2003 - Jan 2005

Bouygues Telecom
May 2008 - Dec 2014Head of M2M Marketing & Projects Management• Management of an operational unit regarding invoicing, tenders, products and trade marketing matters• Development and promotion of strategic and marketing plans to Management • Presentation and promotion of internal business plans for the launch of new services • Launch of an innovative service and management portal via Internet for clients and partners (Internal innovation prize)• Launch of the first communicating photo frame in France• Implementation of a decision-making tool for commercial and marketing monitoring • Organization of the website and promotion of 2.0 tools (LinkedIn) to generate leads• Representation of the business unit at symposiums, forums, press and international work groups Show less

LoRa Alliance
Jan 2015 - May 2016Board Of DirectorsTThe LoRa Alliance is an open, non-profit association of members that believes the internet of things era is now. It was initiated by industry leaders with a mission to standardize Low Power Wide Area Networks (LPWAN) being deployed around the world to enable Internet of Things (IoT), machine-to-machine (M2M), and smart city, and industrial applications. The Alliance members will collaborate to drive the global success of the LoRa protocol (LoRaWAN), by sharing knowledge and experience to guarantee interoperability between operators in one open global standard. Show less

Bouygues Telecom
May 2016 - now- Managing the whole office of the business unit in particular the effective marketing and sales team- Facing and taking advantage of techincal and technological topics in a fast mooving environment- Facing a competitive and fast growing sector meaning adaptation and flexibility- Ensuring products and services de livery and executing all client work awarded to our Business Unit- Pro-actively fixing issues before they become problems.Prioritising and ensuring the long-term sustainability and profitability of the business over short-term “quick fixes”- Analysing and delivering predictable and accurate reporting and forecasts- Driving "spirit team" through events, kick-offs, company meetings, shadowing other meetings in the Business Units- Reporting directly to a Board member Show less
Global IoT BU Manager- Objenious
May 2019 - nowM2M Business Unit Director
May 2016 - Sept 2019

Seckiot
Jan 2021 - nowCEO
Mar 2024 - nowMember Of The Board Of Advisors
Jan 2021 - now
Licenses & Certifications

Citrix CCSP
Honors & Awards
- Awarded to Bernardo CABRERAInnovation prize Bouygues Telecom Mar 2011 for the launch of the M2M portal
- Awarded to Bernardo CABRERAPrize for Best Financial Analysis CNAM Jun 2010 in the frame of my Master Finance & Strategyhttp://aficnam.org/page/3/
- Awarded to Bernardo CABRERATop Graduate in Economics University of Nancy Jun 1999
Languages
- enEnglish
- spSpanish
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