Ulyana Egof

Experience

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  GULAG Museum at Perm-36

  Nov 2002 - Mar 2006

  International Projects Coordinator

  - Coordinated museum international relationships & exhibition projects, e.g. GULAG Exhibition at Ellis Island, NY- Prepared and translated letters, documents, applications, reports; guided tours in English for foreign visitors

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  Cadbury plc.

  Apr 2006 - Aug 2008

  Training and Development Specialist

  - Coordinated Retention Program for 50 key talent sales managers - Managed Employees Recognition Program- Managed Corporate Social Responsibility Project liaising with The Wild World Fund (WWF) and The United Nations Children’s Fund (UNICEF)

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  PwC

  Aug 2008 - Aug 2013

  Assurance L&D Leader, Assistant Manager

  - Managed training curriculum and training programs for Assurance Advisory, Tax and Legal Business Units for 1,500 people- Developed internal tutors’ motivation and development program that led to a 20% increase of tutors’ retention rate and 1,5 points increase of training evaluation rate (10-point scale)- Designed, developed and delivered training and e-learning courses, e.g. Business Writing in English, Leading Teams

• 

  Sberbank Corporate University

  Aug 2013 - Dec 2016

  Head of Learning Methodology Department

  - Managed program design, development, implementation and evaluation for 60+ professional skills programs for 11,000 managers per year; implemented education quality control system- Led ‘Leaders Teach Leaders’ project for 340 Sberbank managers providing internal training- Collaborated with stakeholders to deliver high-quality learning services

• 

  Eastern Europe Explorer

  Aug 2016 - Mar 2020

  Co-Founder & Travel Experience Designer

  - Organized over 40 individual and small-group tours for 100+ travelers from 10+ countries; turnover around €100,000- Designed innovative itineraries and managed the booking process- Built strong relationships with local and international partners, hotels, and guides

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  Berlin Historical Walks

  Jun 2017 - Aug 2018

  Co-Founder & Travel Experience Designer

  - Developed and implemented Lean business strategy; turnover €30,000- Organized individual and small-group tours for over 500 travelers from 40 countries- Designed a website, created content and supported brand presence in social media and at travel shows

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  Sberbank

  Mar 2019 - May 2021

  Product Owner | HRM Platform

  - Developed and implemented feedback and assessment tools for internal HRM Platform Pulse- Conducted UX research to identify existing customer problems, understand users’ behaviors and needs- Analyzed international best practices and 50+ similar tools to further customize their elements to the cultural and corporate needs of Sberbank- Led cross-functional projects on hard and soft skills assessment and career development for 10k IT specialists, including launching 18 internal IT professional communities Show less

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  Babbel

  Jun 2021 - now

  Focused on increasing activation and engagement of 30,000 MAU of Babbel's Live language classes on both mobile and web platforms.- Boosted Live class bookings by 5% through the successful implementation of Onboarding and Personalized Recommendation features.- Spearheaded the Live Dashboard Redesign project, enhancing user activation and engagement across multiple touchpoints.- Crafted and executed a comprehensive product strategy for Live Private Classes, aligning with business goals to drive growth and improve user experience.- Led continuous product discovery within the product trio, ensuring confidence in ideas and aligning solutions with key user problems.- Navigated stakeholder relationships to make balanced product decisions that met customer needs, technical feasibility, and business objectives. Show less Empowered a diverse product team to create engaging learning and cultural experiences for over 2.5 million active users of Babbel's language learning app, on both mobile and web.- Increased learner activation by up to 11% and engagement by up to 22% by introducing features like Games, Culture Bites, and the Grammar Guide.- Improved Day 1–3 retention by 4% with the introduction of a knowledge-based Placement Test.- Validated assumptions and optimized product features through rigorous A/B testing and data-driven decision-making.- Ensured rapid iteration and continuous delivery of value through frequent product releases.- Conducted ongoing product discovery with the product trio, fostering team alignment and identifying the best solutions to critical user challenges.- Strengthened cross-functional collaboration to effectively assess risks and manage dependencies, ensuring successful feature launches. Show less

  • Senior Product Manager | Live Classes B2C & B2B

    Apr 2024 - now

  • Senior Product Manager | Self-Study App

    Jun 2021 - Apr 2024