Experience

• 

  Webmosh.com

  Oct 2014 - Jun 2015

  Chief executive officer

  • Analyzing the position of webmosh.com among the competitors in the market.• Marketing the company over social media such as Facebook, Twitter, LinkedIn, and Google+.• Increasing traffic to the site through Search Engine Optimization (SEO) and Social MediaMarketing (SMM).• Analyzing reports in Google Analytics.• Making the appearance in online designing markets.• Generating leads to the company by interacting with people in real life as well as through thevirtual world.• Managing the team and leading them in one direction.• Researching the market trends in web technologies and making the developers get updatedwith the latest technologies.• Researching on Google AdSense for enabling advertisements on the client’s site and GoogleAds for ad campaign through Pay Per Click (PPC) approach. Designing the project withinnovative strategies.• Directing my designers on their task in Abode Photoshop and Adobe Illustrator.• Helping my team during the process of designing and development.• Researching the advancement of the tools and technologies used by my team.SkillsStrategic Planning, Entrepreneurship, Client Engagement, Team Leadership, Team MSkillsStrategic Planning, Entrepreneurship, Client Engagement, Team Leadership, Team Management, Digital Marketing, Online Marketing, Social Media Marketing (SMM), Google Analytics, Google AdWords, Google AdSense, Logo Designing, Microsoft Office, MS Word, MS Excel, MS PowerPoint, MS Outlook, Adobe Photoshop, Adobe Illustrator, Adobe premiere pro, Adobe After effects Show less

• 

  Iwayy technology solutions

  Feb 2015 - Dec 2018

  Social media marketing specialist - uk, india

  IWAYY's technology solutions are designed to address complex application and systems integration requirements across diverse enterprise environments. With solutions for cloud computing, security, and consolidation, IWAYY can help you advance your technology infrastructure with solutions that are integrated.- Responsible for the oversight of client’s digital 360 Marketing- Ensures that client requirements/project briefs are well understood, converted to an internal version, and cascaded to the team in a clear, complete, and accurate manner- Managing the media planning and budget across Search, Display, Re-targeting, Social, Partnerships, Offline, and any additional new channels focusing on driving new customer acquisition for various brands from the United Kingdom- Ensures that client issues are dealt with in an efficient manner- Oversees the implementations of all channels- Performance Marketing and Branding across Paid Search, Paid Social, Display Programmatic, and Video.- Building an inbound & outbound marketing plan together with the Global Marketing Director- Design, prioritize and execute specific activities, joint partner go-to-market, product and marketing campaign interventions together with the product, marketing, and implementation team Show less

• 

  Daiyra 360 communications dubai-uae

  Apr 2019 - Aug 2022

  Digital marketing manager - uae, egypt, usa, india

  Daiyra is an award-winning Growth Agency established in 2010 with offices in the UAE, EGYPT, USA and INDIA. With ever growing clients like, Emaar Properties, Cisco Middle East, Karren Millen, NRTC Group, NMC to name a few. Scope -• Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities.• Oversee and develop the implementation of search engine marketing, search engine optimization, and affiliate strategies to produce stronger digital and performance marketing campaigns and drive digital performance and results.• Define and strategize digital marketing channels, inclusive of emerging marketing tools.• Reviewing and optimizing the design and content of all online assets including the company website and social media pages.• Have a thorough understanding of key marketing metrics, and identify opportunities to exploit market developments.• Track competitors, both in the luxury space and best-in-class retailers, and benchmark key performance indicators (KPIs) against the industry.• Facilitate strong cross-collaboration between digital marketing, merchandising and content to bring each campaign to their full potential.• Collaborate with worldwide partners and work with business leaders to ensure consistent digital brand presentation across our retailer partners.• Leverage digital marketing best practices and tools to attract, target, convert and retain customers through harnessing the collective deployment of search, proximity; programmatic, test and targeting tactics.• Manage all digital marketing programs. Regularly report findings and identify campaign optimization opportunities to fulfill key business goals.• Execute media and marketing spends to ensure effective utilization of digital marketing budgets to meet and exceed efficiency goals. Show less

• 

  Harman house

  Jan 2023 - Feb 2024

  Performance marketing manager - mena region

  Amazon Ads Campaign Management:• Executed PPC campaigns on Amazon, including Sponsored Products, Sponsored Brand, and Sponsored Display ads.• Managed SEO and PPC for multiple brands on Amazon, including National Geographic, Vanav Korean Beauty, and GlamUp.• Achieved a remarkable ROAS of approximately 900%, demonstrating exceptional campaign optimization and budget management skills.Digital Advertising Across Platforms:• Managed and executed PPC campaigns on Google, Facebook, Instagram, and TikTok, driving targeted traffic and increasing brand visibility.• Ran B2B online campaigns targeting South African countries using LinkedIn Ads and Google Display Ads, generating high-quality leads and expanding market reach.Lead Generation and Conversion Optimization:• Designed and implemented a tailored landing page for B2B campaigns, resulting in the acquisition of 150 leads within a month, showcasing expertise in conversion rate optimization.Brand Exposure and Engagement:• Organized and participated in outdoor sports events to enhance brand exposure and engage with the target audience in meaningful ways.• Collaborated with local health-related brands to maximize brand impressions and foster community partnerships.Social Media and Community Management:• Held engaging giveaway contests to boost social media followers and increase brand exposure across various online platforms.• Managed social media channels through internal collaboration, ensuring consistent brand messaging and fostering audience engagement. Show less

• 

  Freelance

  Apr 2024 - Sept 2024

  Performance marketing manager

  Retail | Marketplace Advertising | Strategy | Planning | Events

• 

  Ametek

  Nov 2024 - now

  Digital marketing specialist