Experience

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  Black color

  Feb 2009 - Jun 2012

  Commercial manager

  *Successfully doubled the number of clients during promotional months identifying client’s needs (B2C).*Achieved sales growth in business for 3 consecutive years.*Improved accounting and stock control procedures through a new software implemented.*Successfully established and maintained strong relationships with suppliers and Clients*Personnel in charge: 3

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  Ecolider supply and technology trade

  Feb 2012 - Jan 2014

  Founder

  *Self-business*Negotiated contracts as a leaseholder for Parque Arboleda Mall and promotional deals*Developed promotions and participated in various events created by Parque Arboleda Mall

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  Production de la peña deshidratados

  Mar 2014 - Feb 2015

  Managing partner

  *Planned and developed sales strategies leading to partnerships with 20 Micro-entrepreneurs in the span of 2 months: Gourmet stores, Fitness places, Cafe bars and healthy shops.*Launched 5 concepts in 8 months for a complete line of exclusive dried fruit products directed to diverse target markets.*Created the website content and coordinated the different tasks during the website building: www.deshidratadosdelap.wixsite.com/productosdelapena*Participated in various events promoting startups and small businesses in the city of Pereira (Colombia).www.linkedin.com/in/deshidratadosdelapena/https://www.facebook.com/delapenadeshidratadoshttps://www.instagram.com/detallesdelapena/ Show less

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  Rubie´s company

  Nov 2015 - Feb 2020

  Brand manager

  In charge of Licensing Brands in costumes and accessories products: Disney, Warner Bros, Mattel, Hasbro, Nickelodeon:As product manager: Managing a vary of products categories from Definition, packaging, test reports, purchase, B2B commercial proposals up to product launch in the spanish market efficiently.*Analyzed latest consumer trends through sell-in and sell-out weekly reports found in BI Analyzer, Clients feedback and online trends, guaranteeing to achieve licensing goals.*Manage and optimization of stock rotation.As brand manager: In charged of Forecast summit, execution and folloing it up. As well as its sell-in sell-through analysis.*Managed cross-functional planning process to licensor partners by coordinating marketing activations in hypermarkets, toys retailers and online stores such as: Spots de TV, In-store events and marketing trade actions.*Developed special promotions in Amazon vendor center, AMS campaigns in Amazon advertising and managed Rubies Store in Amazon: www.amazon.es/rubies*Successful execution of strategic solutions working closely with the Country Manager, Sales manager and graphic department.*Established and maintained strong and synchronized relationships with all licensor in Spain, as same as with Rubies International subsidiaries. Show less

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  Onlinelorenagil

  Mar 2020 - now

  Marketing strategist freelancer

  Freelance:• Strategy: Social Media Plan • Strategy: Digital Marketing Plan • Strategy: Brand Management• Advertisement: Google Ads and Facebbok Ads campaigns• Advertisement: Amazon AMS y Promotions in Central Vendor• Analysis: Paid and organic web traffic.• Analysis: Performance of Social media actions• Creation: CMS: Worpress websites• Creation: Mailchimp Landing pages

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  Termoinnova

  Jun 2020 - now

  Digital marketing strategist

  I work remotely on this project located in Colombia.

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  Solina

  Oct 2022 - now

  • Responsible for establishing the annual communication strategy and tactical plan in correspondence with the overarching business plan driven by two major objectives: demand generation/content marketing and lead generation/performance marketing• Reaching specific KPIs on both content marketing (brand building) and performance marketing (sales activation)• Working closely together with Category & Product Managers of different business units (meat, new protein food, liquids etc.) to translate product and application innovations, market and consumer insights into proper storytelling and messaging Show less

  • Group Category Manager New Protien Food Solina

    Mar 2024 - now

  • Category & Communications Specialist New Protein Food

    May 2023 - Mar 2024

  • Communications Responsable

    Oct 2022 - May 2023