Experience

• 

  Teleperformance brasil

  Aug 1998 - Sept 1999

  Operational supervisor

  > Managed active and receptive telemarketing operations for selling Credicard credit cards.> Responsible for strategies, monitoring, operational flows, scripts, motivational campaigns, and training. Led a team of 93 employees.

• 

  Atento brasil oficial

  May 2000 - Apr 2001

  Operations manager

  > Operations Manager: Responsible for leading a team of 312 employees, including 12 supervisors and 300 operators, in the active and receptive telemarketing operations for Santander and Credicard.> Operational Supervisor (Oct/1999 – Feb/2000): Managed active and receptive telemarketing operations.

• 

  Itaú unibanco

  Apr 2001 - Jun 2005

  Business consultant

  > Commercial management of the bank's partner companies for co-branded credit cards, focusing on sales strategies, co-management of telemarketing actions, sales channels, and product performance analysis.> Partnerships with major brands such as Varig, AIG Seguros, Blockbuster, Abrinq, Abril Marcas, Caras, Ipiranga, Estadão, and Submarino.Projects:>Reactivation of the partnership with Ipiranga: Redesigned the KM de Vantagens program, transforming it into the leading loyalty program for Ipiranga gas stations.>Sales plan for the Varig Unicard: Managed operations across multiple channels, including Smiles Call Center, VIP areas in airports, in-flight communications, airport outdoor advertising, and Smiles mailings for telemarketing and website campaigns.>New rewards and loyalty model: Developed the launch and commercial plan for the new Unicard loyalty program, "Passaporte," which became a benchmark in the sector. Show less

• 

  American express

  Oct 2005 - May 2006

  Corporate sales executive

  > Responsible for managing 120 corporate accounts, driving revenue growth for companies with Amex and implementing new solutions.> Strategic management and relationship building with key clients, including Levis, Audi, Lojas Marisa, Tok Stok, Duratex, Vatech, Wurth, Yazigi, Renaissance, Moore, Kromberg & Schubert, Impsat, General Mills, Firmenich, Expand, among others.

• 

  Itaú unibanco

  Dec 2006 - Dec 2008

  General manager

  > Management of the branch located on Rua Quinze de Novembro, in the center of São Paulo.> Leadership of commercial managers and customer service and administrative teams.> Responsible for managing results, goals, quality, and costs, in addition to developing strategies for account and business prospecting.

• 

  Conecta fidelidade

  Oct 2009 - now

  > Responsible for the business strategy and operations, leading the development of innovative loyalty solutions to meet the demands of clients and strategic partners.> Management of the product and service portfolio, focusing on expanding the brand's market presence and strengthening relationships with stakeholders.> Supervision of commercial, operational, and marketing areas, ensuring excellence in delivering value to clients and the sustainability of the business.> Development of strategic partnerships and new revenue streams, while driving digital transformation initiatives to enhance processes and results. Show less BeFly Ecosystem> Commercial and Operations Manager – BEFLY CONECTA (Sep/2012 – Nov/2024)-Management of the travel technology platform, offering solutions for loyalty programs and reward catalogs that benefit clients, associates, and employees with travel options.-Leadership of prospecting and client relationship teams for B2B clients, in addition to overseeing operational structures (customer service, back office, administrative areas, and technology platform).-Development of commercial proposals and business plans, as well as defining sales and marketing strategies.-Monitoring of performance indicators through reports and BI tools.-Relationship management with suppliers, establishing strategic partnerships.Commercial and Sales Manager – VAI VOANDO (Feb/2011 – Sep/2012)-Expansion of the company across various regions of Brazil, focusing on creating microfranchise projects.-Management of the sales supervisor team, fostering strategic relationships with agencies and sales channels.-Prospecting new channels and developing business plans, commercial budgets, and interfaces with administrative and marketing areas.Business and Product Manager – AVIA MARKETING (Oct/2009 – Feb/2011)-Management of loyalty and tourism programs, including operations with service providers, call centers, and marketing.- Prospecting and negotiating new businesses and clients. Show less

  • Business Director

    Dec 2024 - now

  • Commercial and Operations Manager – Product Manager

    Oct 2009 - Nov 2024
• 

  Evo coaching

  Jan 2020 - now

  Evo method coach

  I work as a Coach for the EVO Method, supporting leaders and organizations in developing strategic competencies to achieve sustainable results.