Yuliia Kochenova

Yuliia kochenova

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location of Yuliia KochenovaKyiv, Kyiv City, Ukraine
Followers of Yuliia Kochenova894 followers
  • Timeline

  • About me

    Product Analyst

  • Education

    • Kyiv national economics university

      2016 - 2020
      Bachelor's degree business economics
  • Experience

    • Iati

      Aug 2017 - Apr 2018
      Questionnaire employee ( atlasglobal airlines)

      - communication with the airline's customers;- questioning of clients;- providing customers with information about loyalty programs, promotions and working conditions of the company;- handling complaints and suggestions

    • Citrine digital marketing agency

      Aug 2018 - Apr 2019
      Smm manager

      - Analysis of advertising campaigns and prompt response- Reports- creating a content plan- copywriting- posting- work with the target audience- cooperation with publics, bloggers- conducting activities: giveaways, etc.

    • Colgate-palmolive

      Aug 2019 - Jul 2020
      Commercial trainee (internship program)

      - Marketing Analytics - analysis of product categories, search for insights in the Shopper Activation department - Sales Analytics - project in the Customer Development department (data consolidation and as a result - creation of an Excel analytical tool for department needs)- E-commerce team support (search for new sales channels and advertising opportunities, monitoring prices and promotional activities, adding the content to marketplaces)- Little test experience in “field work” as a merchandiser, sales representative, store auditor Show less

    • Robota.ua

      Dec 2020 - Feb 2025

      - Conducted and analyzed over 100 A/B tests to optimize product performance.- Monitored and analyzed key product metrics to inform decision-making.- Validated product hypotheses to identify opportunities for improving product metrics.- Delivered data-driven recommendations to enhance the user journey but keep business value .- Worked with various databases including SQL Server, Google BigQuery, and Elasticsearch.- Provided data support for multiple products: web (desktop, mobile), iOS/Android apps, ML products, and the Retention team (emails, push notifications, Telegram/Viber bots).- Developed and automated reports in Looker Studio for Product teams.- Created and managed pipelines (DAGs) in Airflow with Python for streamlined data processes.- Conducted user experience research through session analysis to uncover valuable insights.- Set up and tested events for product tracking using GTM, Firebase, and GA4.- Identified product bottlenecks and provided actionable insights for improvement.- Actively contributed to brainstorming sessions with a proactive approach.- Contributed to a positive and supportive atmosphere. Show less

      • Product Analyst B2C (mobile apps/ web/ retention team)

        Nov 2023 - Feb 2025
      • Product Analyst (mobile apps)

        Jan 2022 - Nov 2023
      • Junior Product Analyst (web/mobile apps)

        Dec 2020 - Jan 2022
    • Amo

      Feb 2025 - now
      Product analyst
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Yuliia Kochenova
      Achievement of the Year Robota.ua Dec 2024 Excited to share that I’ve been honored with the “Achievement of the Year” award at robota.ua!