Experience

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  Us army

  Mar 1986 - Oct 1989

  Communications specialist

  First Calvary: Communications, Special Operations.

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  West coast samples, inc.

  Aug 1993 - Mar 2005

  Art director

  Managed and developed a creative/production staff of five designers for in-house department that produced artwork for a large print shop, screen-printing department, bindery, and manufacturing facility. Directed photoshoots and color proofs, signed off on all color draw-downs, signature orientation, bindery, and final press check locally and off site. Designed and presented new marketing vehicles to large and small scale enterprises. • Designed architectural books, boxes, and retail displays for commercial and residential client base. Results: Flexible sample book template designs created for books, boards, and boxes. Most clients produced 30+ products using template over several years. Average order cost upwards of a couple hundred thousand dollars. Most included multiple printed or tipped in photographs, built in marketing materials, specifications and client’s products. • Expanded creative department from a small department to a large collaborative team across multiple departments. Results: Collaborating staff exceeded the expectations of the manufacturing needs as well as the client’s requirements. Expanded the prepress department, developed a color proofing and plating system, and assisted in the installation and fingerprinting a 40 inch, five color press with an in-line aqueous coater. Incorporated a photography studio. Show less

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  Modern ideation, llc

  May 2005 - Jul 2015

  Owner creative director

  Managed and developed new and existing brand development and business development, with good design solutions for several client’s print, packaging and website development, art direction, digital marketing, solid ideation, smart storytelling, excellent digital media creation executed with a clever strategy on-time and on-budget. • Produced top-shelf creative services for small and mid-size companies on time and on budget. Results: Improved the branding success and owner pride for many diverse businesses: hospitality, salons, commercial and residential developers, coffee roasters, geo sciences, and printers to mention a few; some of which are still fresh looking. • Worked extensively with environmental design, print and web contractors and suppliers locally and overseas. Results: On-time and on-budget managed and brokered printing and packaging with local and overseas vendors, yielding beautiful sales-increasing products. Developed retail CX, retail blueprints, signage, posters, trade show booths, and furniture. Show less

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  Aiga san diego

  Jul 2006 - Oct 2010

  Link chair

  LINK is an AIGA San Diego program that connects teens in need with artists and creative professionals, encouraging expression, creativity and self-esteem through innovative workshops and educational scholarships. Every year, students are recruited who will benefit from the artistic, motivational, and financial assistance to establish career and life goals.

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  Mapp digital

  Oct 2015 - Jan 2018

  Senior creative designer

  Using best practices and extensive testing designed and developed flawlessly executed email marketing solutions for mid and large-scale enterprises. • Designed and presented via Skype on-brand creative for large North American and European companies. RESULT: Deliverable was a custom, focused, user engaging, quick-to-approve, multi block-level template.• Delivered flawless responsive and hybrid emails and html5 landing pages using dynamic content. RESULT: Final coded product increased click-through rate on Android, Apple, Outlook and others; paired with either a client friendly CMS or an excel driven PHP uploader.• Collaborated with global departments to create persuasive and engaging sales and marketing for Mapp. RESULT: Designed and developed appropriate intro/outro onboarding training videos, sales team motivating marketing tools, and logo winning print and online marketing. Show less

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  Wildly creative llc

  Sept 2018 - now

  Owner and operator of online apparel store. Operate and lead a team of four creating branding and digital services for the action and adventure sports industry.Designed and developed websites, brand-guidelines, internal and client facing collateral, packaging, print and digital advertising materials.Delivered WordPress and Shopify websites with results driven SEO best practices, developed supportive social media and digital advertising content.Collaborated with clients and team 100% online.

  • Creative Director, CEO

    Sept 2020 - now

  • Creative Director, CEO

    Sept 2018 - Sept 2020