Katherine Yang

Experience

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  Cleafe

  Jun 2020 - Oct 2020

  Marketing Intern

  - Operated official social media accounts, such as Weibo, Tik Tok, Little Redbook.- Collected and sorted out the formula, price, and other relative information of competing products. Conducted analysis report of competing products, and provided data-driven strategy for company.- Participated in planning and on-site control of company's large-scale exhibitions, designed online&offline interactive games for participants.- Assisted team in shooting a propaganda video for disinfection and epidemic prevention.- Participated in customized solution projects cooperated with several Party B companies. Show less

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  GradGREENHOUSE

  May 2022 - Sept 2022

  Consultant

  - Conducted remote market research to uncover customer needs which include primary and secondary research to 43 Australian universities and TAFE’s. - Conducted market research through in-depth interviews of Australian corporate recruiters, such as Canva, for our client’s Corporate Virtual Career Fair platform. - Developed a Go-to-market strategy to enter the Australian market, and proposed further steps after presenting large amounts of data in a succinct way.

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  Anta

  Aug 2022 - Nov 2022

  Brand Communications Intern

  - Assisted the brand manager to complete the entire intergrated marketing plan from new product launch communication plan making to closing statistics.- Responsible for finding new suitable KOLs on various social media platforms, seeking cooperations with them to promote new products, which resulted in over 30 KOLs.

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  Unilever

  Nov 2022 - Jan 2023

  Marketing Intern

  - Analyzed the data of the pet industry in each segment in 2021&2022 for Double 11. And provide the marketing team with data-driven new products development insights.- Compared competitors and consumer needs through multiple social platforms. - Explored product innovation possibilities and differentiation selling points.- Summarized the CRM activities of 6 competitors’ Tmall shops. Independently planned the brand’s own CRM campaign for the “aquisition - conversion - repurchase” entire chain. Show less

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  Imperial College Business School

  Dec 2022 - now

  Teaching Assistant

  - Provided mentorship throughout the entire spring term for the MSc Innovation Management course, grading all individual and group projects for 182 students and assisting the module leader with all 4 tutorials as needed.- Marked 255 students' final exam in MSc Strategic Marketing Development module using the relevant marketing knowledge. The work performance received the support of a recommendation letter from the module leader.

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  Digiway Consulting Limited

  Apr 2023 - Aug 2023

  Junior Marketing Specialist

  - Planned an event marketing campaign for the client "Nightingale Suites," proposing the innovative concept of a "Limited-time Themed Party Hotel." - Created an account operation strategy report on social media platform Little Redbook. Strategies include account differences definition, user attraction approaches, content strategies, etc,.- Successfully drove the promotional campaign for the client "Lily's Dumpling" on Little Redbook, taking full responsibility for the strategy and execution of the entire campaign.- Independently operated of three social media accounts for the client "Begonia". Created over 50 posts, employing an innovative approach using comic illustrations to convey content. Show less

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  Crown Luxury Homes

  Nov 2023 - now

  Digital Marketing Executive