
Sarathkumar Ashok
Senior Business Development Executive

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About me
Assistant Manager - Sales & Marketing specializing in CRM Administration, Demand Generation and Sales Operations
Education

University of Madras
2009 - 2012Computer Science
Experience

VySystems
May 2013 - Mar 2015Senior Business Development Executive• Software services selling. • Focusing Singapore, UK & Netherlands markets. • Market Research • Cold Calling, Online Bidding, Email Campaign. • Gathering requirements in Open source, Mobile Technologies. • Co-ordinating with pre-sales team to provide Estimate / Quote. • Ensure customer satisfaction by addressing customer inquiries and concerns in a timely fashion. • Meeting the daily metrics and Contributing to meet up the annual revenue targets. • End - End Sales.(Lead Generation - Closures ) Show less

Payoda Technology Inc
Mar 2015 - Jun 2020Senior Market Research Executive & Sales Ops• Filter and cleanse unstructured data into usable data sets to analyze by extracting insights.• Ensure that data is presented in a format that is appropriate for a varied audience using data visualization, dashboards, reporting tools.• Work closely with management to prioritize information and analytic needs.• Manage the day-to-day activities of the CRM.• Generating Opportunities Reports. ZOHO,Freshsales & Salesforce CRM 1.Setup/Administration, configuration changes 2.Setup/Administration Annual revenue planning Yearly Pipeline reports from CRM. 3.Weekly Revenue projection Monthly On-boarding and activation tracking/reporting 4.Weekly Tracking and reporting delivery execution and activation of key/custom deals WeeklySales Operation1.Handling the invoices for all deal won clients for monthly booking and billings.2.Being a bridge between Finance and Sales to operate the sales tractions and monthly invoice follow-ups.3.Generating Week on Week Pipeline report for the management team.4.Project the Opportunity report on quarter wise targets.5.Sales metrics reports will be prepared and monitored for the Sales team goals and responsibilities.Tools Handling : CRM (Zoho, Salesforce,Freshsales)Email Campaign (Zoho Campaign, Mail chimp)Demand Generation Tools (Zoom Info, Rainking,Discover Org, Data.com, Clodura,Crunch base,LinkedIn)MS- office Show less

Payoda Technology Inc
Jun 2021 - Dec 2021Associate Manager - Market Research & CRM
KANINI
Jan 2022 - nowAssistant Manager - Sales & Marketing* CRM Administrator ( HubSpot, Salesforce, Zoho ) - Working on multiple CRM's from end to end customization part.* Dashboards & Reports* Sales Operations - Leadership reports & Contracts Management.* Demand Generation* Expertise in Zoho Analytics , Zoho Contracts
Licenses & Certifications

Salesforce Administrator & Developer
FITA Academy
Zoho Creator Business User
Zoho
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