Claudia Gomes

Experience

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  Marvin Software

  Sept 1994 - Jun 1995

  Marketing and Export Assistant

  Design of marketing and presentation tools. Relations with the press. Monitoring commercial export relationships with resellers.Implementation of a prospects’ database. Monitoring direct marketing operations (mailings).

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  Lusitania / King Holidays

  May 1996 - Jul 2001

  Marketing Manager

  • Preparation and monitoring of the marketing mix and budgets for marketing and communicate• Competitive intelligence, market research, product / market segmentation. Production of statistics and activity analysis• Communication: create brochures, sales manuals, internal newsletter, and Intranet website.• Advertising / promotion: advertising, press releases, trade fairs, press trips, cross selling with other companies of the group.

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  SeaFrance - SNCF Participations Group

  Jul 2001 - Mar 2010

  Production Manager

  • Production: definition of new products and optimization of the existing range.• Studies and surveys: understanding market trends, competition, customer profiles, satisfaction.• Monitoring and management of the lines of business: production animation, giving directions and priorities for sales, purchasing, training the sales teams, lines of business diagnosis, action plans to lead and boost the sales force.• Analysis: implement revenue targets by product and implement some dashboards to monitor sales.• Marketing: coordination and implementation of the product-mix, setting up an events calendar.• Internet: definition, management and content update of the "tourism” website of the company. Statistical analysis of attendance. Proposal of a web 2.0 – content-user web project & CRM implications for the general website. Creation of the 1st "e-mag". Show less

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  Mondial Assistance

  Apr 2010 - Jan 2015

  Telecare Marketing Director

  • Relations with Group/Shareholder: relay for all the information and guidelines coming from the Group/Shareholder and communicate the Business Unit (BU) news and events up to the Group/Shareholder. Member of the Group Communications Committee, the B2C Group Community, and the Market Management Group. Ensure that all communications tools (online and offline) edited by the Telecare branch is compliant to the graphic charter of the group. • Relations with the PR agency: communicate all events, news, new products and services to the agency and to the group for information to the press and all other BUs. Sharing the experience,best practices and knowledge.• Production / R&D: understanding market trends, competition, customer profiles, and searching for the technical solution for Telecare tomorrow! Meeting inventors, being part of “think tanks”, be aware of all the new legislation upon “services à la personne” and SilverEco in France.• “Everyday” Marketing and communications: folders, posters, presentations (institutional, commercial) “did you know facts and figures”, internal comms.• Internet: Launch and responsible for the corporate and e-commerce websites. Content, updates, e-marketing (with an agency). Definition of KPI and dashboard elements for monitoring web sales and audience. Redaction of the scripts for the web call-back and “hotline” teams. • Client Services Department: responsible for the department (5 persons). The ARC (Accueil Relations Clients) department is the central and first point of attendance of the prospects and clients. Also the 1st stage of “hotline” and web call back operators.• Tenders and procurement contracts: in charge of the permanent monitoring, selection and redaction of the bids in order to answer to these special commercial contracts (for both administrations or private companies). Update with the legal environment of the administrations’ tenders. 90% of the company’s turnover is based on these markets. Show less

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  Allianz Partners

  Jan 2015 - now

  DIGITAL GOVERNANCE: - Define, roll-out and ensure compliance with digital guidelines & policies (social media, corporate web, mobile apps; b2c design...). Develop required new guidelines and update policies to include new features.- Supervise & coordinate local entities online conversations with consumers and ensure timely and appropriate responses, to protect and safeguard the brand and its reputation.- Define global domain naming policy for new registrations. Optimise group portfolio. Standard registrations guidelines and support to Group or local legal teams in case of domain names disputes. Provide advice and support when selecting a domain name for a new product/service. Management of Group contract with domain names services provider. ONLINE BRAND REPUTATION MANAGEMENT: - Define, lead and coordinate mitigation plans for online reputational crisis or issues, coordinate these plans with local entities involved; support local investigation of reputational issues, gather market insight and data for analysis, coordinate with shareholders.- Develop & ensure roll-out of any online content / tool / process or methodology required to manage or mitigate local reputational issues, or enhance online reputation, to support local entities.- Define & process a reputational management. Identify potential risks.- Research and identify best practices from the market (incl. competitors).SOCIAL MEDIA:- Continuous monitoring of social media with offshore team.- Coordinate development and publishing of group social content on key social media platforms.- Manage regular online custumer sentiment analysis.- Lead regular communication with, and animation of, digital community.- Analyse social media trends and incorporate relevant ones to group strategy.CORPORATE WEB:- Supervise regular updating and enhancing of group website.- Supervise local entities corporate websites launch / updates- Coordinate & implement comms tools adapted to digital. Show less

  • Travel & Digital Communications Manager

    Apr 2020 - now

  • Regional Head of Communications - Americas & Travel

    Jan 2018 - Apr 2020

  • Digital Brand Manager

    Jan 2015 - Jan 2018