Inga Ezhova

Experience

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  AIESEC in Russia

  Nov 2008 - May 2009

  Project Lead

  Planning, organization and coordination of an Annual Report event. Leading team of 4 people. More then 100 delegates

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  Spb Software

  Feb 2009 - Oct 2011

  - Planning and implementing product promotion campaigns, including product sales, advertising, bundling with partners, working with mobile marketplaces. - Tracking effectiveness and ROI. Website analytics, usability analyses, updating with up-to-date content, writing texts for Russian and English websites. - Managing corporate monthly newsletter. - Coordinating advertisements design and creation.- Managing participation in global trade shows i.e. work with constructors on booth design and creation, develop marketing materials, etc.Major Achievements:- Renovated corporate email marketing strategy leading to increase in sales- Developed a user action framework, new structure and design for Shopping Cart web pages, which increased the conversion ratio and usability. Show less

  • Marketing Manager

    Jun 2009 - Oct 2011

  • Marketing Assistant

    Feb 2009 - Jun 2009
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  SPB TV

  Oct 2011 - Oct 2017

  Marketing Manager

  - Executing trade show and event management for global trade shows including events planning, budgeting, booth management, branding, communication, logistics and on-site participation. - Developing positioning strategies, creating b2b product and corporate materials, coordinating graphics and video materials development process. Working with design teams in both local and international offices, as well as external outsource designers.- Managing corporate website: content development, usability improvements, analytics.- PR activities: speaking slots submission, awards pitching, PR agencies coordination, PR texts, and interaction with media.Major Achievements:- Executed corporate rebranding from scratch, including positioning strategy, materials and graphics development- Successfully launched corporate b2b website. Created website concept model, structure, content from scratch. Coordinated website design and development process. - Planned and organized a successful company’s first-time participation in the largest mobile exhibition Mobile World Congress, as well as many later event participations in international trade shows in Europe and South-East Asia. Show less

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  Axoft JSC

  Oct 2017 - Aug 2018

  Manager Strategic Marketing

  - developing business of 2 vendors - Red Hat and Kerio (GFI Software);- strategic planning and executing marketing activities, including digital marketing (context, social media), email marketing, online and offline events.- measuring results and gathering analytics;- budgeting;- communicating with vendors and reporting on results.

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  Mango Telecom

  Aug 2018 - Oct 2019

  Product Marketing Manager
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  Avito

  Oct 2019 - now

  • Head of B2B Product Marketing at AVITO.ru

    Nov 2021 - now

  • Marketing manager, B2B product

    Oct 2019 - Nov 2021