Maka Sharabidze

Experience

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  BELLE MAISON

  Jun 2018 - Sept 2019

  Brand Manager
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  Maka Sharabidze

  May 2019 - now

  Founder, UX/UI Lead
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  Betvili

  Jan 2020 - Jul 2022

  Product Owner, Gambling Creative Designer

  Clearly defining the goals of the landing or affiliate page, such as promoting a specific game, encouraging sign-ups, or driving affiliate referrals.Identifying the target audience for each page and tailor the messaging and design to their preferences and motivations.Research competitor landing pages and affiliate programs to understand best practices and identifying opportunities for differentiation.Determining the key features, promotions, or benefits that will be highlighted on the page.Apply the brand identity of Betvili consistently to the landing or affiliate page design.Choosing a color scheme that aligns with the brand and creates a sense of excitement while maintaining readability.Using high-quality imagery and visuals that showcase the casino's offerings.Developing a set of custom icons and illustrations that align with the brand's style, enhancing the visual experience across platforms.These visual elements from different games, promotions, and features in a consistent and engaging manner.Incorporating subtle animations and interactions that enhance the user experience and create a dynamic atmosphere. Such as animations when games are loaded, interactive elements on the website, or engaging transitions. Show less

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  ABOVE Digital

  Mar 2020 - Jul 2022

  User Experience Designer

  Working on various projects, UI and web design, including some graphic design roles. • Branding • Logos• Printing materials • Advertising• Website, app prototype design (desktop and mobile) • Interactive, clickable interface design • Presentations

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  Jungle Tribe NFT

  Mar 2021 - May 2021

  User Experience Designer

  Project Discovery and Research:Understanding the concept and purpose of "The Jungle Tribe" NFT website. What is its unique selling point, target audience, and overall goals?Research competitors and similar NFT platforms to understand the market landscape and identify opportunities for differentiation.Information Architecture:Organizing the content and features of the website into a clear and intuitive navigation structure.Defining categories, filters, and sorting options for users to find and explore NFTs easily.Visual Design:Designing high-fidelity mockups that incorporate the branding and visual identity of "The Jungle Tribe." Create a visually appealing and cohesive interface that resonates with the target audience.Choosing a color scheme, typography, and imagery that align with the platform's theme and identity.Providing Responsive Design:Ensuring that the design is responsive and works well across various devices and screen sizes, including desktops, tablets, and smartphones. Show less

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  Zencode

  Apr 2022 - Jun 2024

  Senior User Experience Designer
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  Elev8d

  Feb 2023 - May 2023

  User Experience Designer

  Project Discovery:Collaborating with stakeholders to understand project goals, target audience, and business objectives.Conducting user research to gather insights into user behaviours, preferences, and pain points.Analyzing competitors and market trends to identify opportunities for differentiation.Information Architecture:Organizing content and features into a logical structure that aligns with user needs and business goals.Creating sitemaps and user flows to visualizing the navigation paths within the digital product.Wireframing:Designing low-fidelity wireframes that outline the layout and placement of key elements on each screen.Focus on usability and functionality, without getting into visual design details.Prototyping:Creating interactive prototypes using Figma.Developing clickable prototypes that simulate user interactions and flows throughout the application.Visual Design:Crafting the visual identity of the digital product, including color schemes, typography, and visual elements.Designing high-fidelity mockups that reflect the final look and feel of the user interface.User Testing:Conducting usability testing with real users in order to gather feedback on the prototype.Identifying areas of confusion, navigation issues, and opportunities for improvement.Development:Collaborating with developers to ensure the feasibility of the design and address any technical constraints.Providing detailed design specifications, assets, and guidelines for the development team. Show less

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  Kosher Georgia Winery

  May 2023 - Jun 2023

  Brand Designer

  Research and Understanding:Started with understanding the target audience, market trends, and the unique aspects of kosher wine.Research competitors' branding to identify opportunities for differentiation.Concept Development:Brainstorming concepts that align with the values of kosher wine, such as tradition, quality, and cultural significance. Sketching out initial ideas for visual elements that could be incorporated into the labels.Logo Design:Designing a logo that reflects the brand's identity and values, incorporating elements like grapes, a wine glass, or symbols associated with Jewish culture.Label Design:Created label designs that combined the logo, typography, imagery, and any relevant certification symbols.Typography and Color Palette:Typography that reflected the brand's character, mix of tradition and modern.Developed a color palette that complemented the logo and represents the wine's qualities. Show less

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  Apine

  Oct 2023 - Jun 2024

  CMO
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  ASTORIOS

  Mar 2024 - now

  UE CUX Designer
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  Qbind

  May 2024 - Dec 2024

  Senior UI UX Designer