
Mauro Berteri
Digital Designer Freelance

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About me
Senior Product Designer @ Liberty Latin America | Figma Expert | Design System Specialist | No-code Developer | Motion Design | Prototyping
Education

Acámica
2020 - 2021UX/UI DesignerSpecialization on User Experience and User Interface

Universidad de Palermo
2014 - 2020Diseñador de Imagen y Sonido Diseño y comunicación 8,27Specialization on Motion Design
Experience

Autónomo
Feb 2014 - Aug 2019Digital Designer Freelance
Universidad de Palermo
Mar 2019 - Apr 2022Academic AssistantAcademic assistant in the following subjects belonging to the Image and Sound Design career:- Digital Production 6 . Teacher: Fasbuszak Bercum, Mariela.- Digital Production 4 (2019). Teacher: Illoro, Ezequiel.

Solventa Fintech
Aug 2019 - Oct 2020UX/UI and Motion DesignerIn my role at Solventa, I was responsible for Motion Design and UX/UI projects for platforms in Argentina, Colombia, Peru, and the United States. My main responsibilities include:- User Experience (UX/UI) Design: Creating user interfaces and user experiences that are intuitive, engaging, and effective.- Iteration with Users and Metrics: Using tools such as Google Analytics, Google Optimize, Maze, and User Testing to iterate and improve the design based on user feedback and behavior.- Motion UI and Microinteractions: Implementing Motion UI using Lottie and designing microinteractions with Protopie to enhance the user experience.- Motion Design and Audiovisual Content: Creating motion designs and audiovisual content for various platforms, enhancing visual communication and interactivity. Show less

451º
Sept 2020 - Dec 2020UX/UI DesignerIn my role as a UX/UI Designer in the Visa LAC team at 451 Agency, my main responsibilities include:- User Experience Design: Focused on creating intuitive interfaces and engaging user experiences.- Wireflow and Prototype Design: Developing wireflows and low and high-fidelity prototypes to visualize and enhance user interactions.- Responsive Web UI Design: Designing user interfaces for responsive websites, ensuring a consistent and accessible user experience across various devices.- Stakeholder Iteration: Continuously collaborating with stakeholders to refine and perfect the design according to their needs and expectations. Show less

Falabella Financiero
Dec 2020 - May 2022Senior UX/UI DesignerIn my role at Falabella Financiero, working on the Fpay product, my responsibilities and contributions include:- Mobile Interface Design: Designing interfaces for iOS, Android, and React Native, focusing on usability and aesthetics.- UI Kit / Design System Development: Developing a design system in Figma for different products to ensure consistency and efficiency in design.- Functional prototyping: Creating functional prototypes using Protopie and Figma for iterating and enhancing interfaces.- Micro and macro interaction design: Developing detailed interactions to enrich the user experience.- Motion graphics development: Creating animated graphics with Lottie for web and mobile applications, enhancing interactivity and visual appeal.- Stakeholder coordination: Collaborating and prioritizing strategies with various stakeholders and product managers.- Team interaction: Collaborating with teams of Developers, QAs, BAs, POs using agile methodologies.User-Centered Research: Conducting research dynamics such as interviews and surveys to understand and center design around users.- Interface iteration: Modifying and improving interfaces based on the needs and feedback of the target audience, both quantitatively and qualitatively.- Reporting and metrics generation: Producing reports on conducted studies, providing valuable data for decision-making and product strategy. Show less

Liberty Latin America
May 2022 - nowIn my second role at Liberty, I am part of the eCommerce team. We focus our efforts on attracting new customers who use the web to engage with our services. My specific responsibilities include:- Web flow Design: Crafting web flows to improve the digital experience across Liberty Latin America's products.- Documentation: Developing technical documentation targeted at Developers, QAs, the Design System, and Content Editors.- Data analysis: Employing tools like DoveTail and Maze for qualitative analysis, and Quantummetric and Analytics for quantitative analysis.- Workshop creation and moderation: Organizing and moderating workshops with various product roles to facilitate initial understanding and collaboration.- Userflows and wireframe design: Developing userflows and wireframes to validate initial experiences.- Design preparation and testing: Designing and testing hypotheses in collaboration with the Research team.- Design System: Managing and utilizing the design system to ensure consistency across the user experience.- Project and team leadership: Temporarily leading projects or teams, focusing on achieving peak performance.- Hi-Fi prototype design: Creating high-fidelity prototypes using the latest technologies from Figma and ProtoPie.- Innovation with Figma: Proposing and implementing the use of Figma tools for automatic translation and responsive adaptation, as well as for brand branding. Show less In my initial phase at Liberty, I had the opportunity to work as part of the Global Design System team. In this role, I collaborated closely in various key areas, undertaking responsibilities ranging from design and documentation to innovation and continuous improvement. Below, I detail my most significant contributions during this period:- Global Design System Design and Improvement: Responsible for designing, documenting, and continually updating the Global Design System. Focused on innovation and quality to provide effective tools for designers and developers.- Interface and Component Design: Creation of interfaces and components with high usability standards. Detailed documentation to ensure quality development.- Leadership in Temporary Projects: Ability to lead teams in specific projects, achieving key objectives and goals.- Team Leader Backup: Acting as interim leader, maintaining the team's top performance in the official leader's absence.- Innovation Workshops and Dynamics: Organizing workshops and activities to promote team innovation and development.- Low and High Fidelity Design: Working aligned with the product roadmap, focusing on design consistency and quality.- Design Consistency and Scalability: Ensuring consistency across interfaces and adaptability to different needs.- Accessibility and Usability: Prioritizing accessibility and usability in all designs.- Prototyping with Cutting-Edge Technology: Using tools like Lottie, Framer, and ProtoPie for advanced component and interaction prototyping.- Visual and Interface Language Definition: Establishing clear and effective design languages.- Continuous Update in Design Tools: Staying updated with the latest in tools like Figma to progressively integrate them into the workflow.- Interaction Integration in the Design System: Developing foundations and guidelines for including micro and macro interactions, with comprehensive documentation for implementation. Show less
Senior Product Designer
Oct 2023 - nowSenior User Interface Designer
May 2022 - Oct 2023
Licenses & Certifications
- View certificate

Fundamentos de la gestión de proyectos: Integración
LinkedInNov 2020 - View certificate

Sketch avanzado
LinkedInFeb 2021 - View certificate

Fundamentos de Design Thinking
LinkedInNov 2020 - View certificate

Diseño de interfaz (UI) avanzado
LinkedInNov 2020 - View certificate

Experiencia de usuario (UX) avanzado
LinkedInNov 2020 - View certificate

Los cinco pasos del proceso creativo
LinkedInNov 2020 - View certificate

Fundamentos de la productividad: Kanban, outlining y mapas mentales
LinkedInNov 2020 
Product Design (UX)
Universidad de Buenos AiresDec 2020- View certificate

Google Analytics esencial
LinkedInMay 2021 - View certificate

UX Writing & Ux Editing
CrehanaDec 2020
Languages
- esEspañol
- inIngles
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