Moiz Ahmed Bhatti

Experience

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  IBA Sports Society

  Aug 2018 - Jun 2021

  • Recruited management team (MT) members and host team (HT) members for the year• Led a team of 6 to design Facebook campaign for IBA Olympiad and managed to get 400+ registrations • Led a team of 31 members to organize a 2-week event hosting 400+ participants ensuring the feasibility through logistic management and managed to raise a sponsor [Leisure Leagues] for Futsal Tournament • Recruited management team (MT) members and host team (HT) members for the year via interview.• Redesigned social media campaign for IBA cricket tournament and got 73 total registrations. • Led a team of 45 members for event promotion and operations.

  • Manager

    Feb 2021 - Jun 2021

  • Excecutive Council Member

    Aug 2018 - Feb 2021
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  Royalton Hotel Rawalpindi

  May 2019 - Jul 2019

  Markeking intern

  • Composed interactive emails regarding the new packages of Royalton Hotel and sent them to potential customers, leading to a 120% increase in sale over a month• Curated and upgraded the website and Facebook page through uploading 30 pictures of rooms and dishes• Performed a full market analysis and proposed new marketing trends with a Power-point presentation to the marketing manager• Launched a Facebook Ad campaign to increase engagement, increasing Facebook following by 130% and page views by 300%• Improved the customer engagement by providing the customers a feedback form to monitor shortcomings and work on them in future Show less

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  PTCL.Official

  Jul 2019 - Sept 2019

  Customer Service Intern

  • Advised 40+ customers/day on call and asked about their experience with latest PTCL services• Kept records of customer complaints, interactions, and comments on social media sites which than increased the customer engagement on our social media pages• Developed presentations on competitive analysis of PTCL which included site audit and social media audit of competitors to know how the competitors are handling customer complaints online• Revamped PTCL’s gaming app page by convincing manager to change website design to responsive design [it had different opening of page on PC and mobile] Show less

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  Tasdeeq Pakistan - Technology to Disrupt Crime & Poverty

  Jun 2020 - Aug 2020

  Summer Intern

  • Designed 14 engaging posters and composed 9 blog posts for their social media and website, leading to high engagement and awareness • Composed 6 video ads for Instagram story showing the importance of Tasdeeq app for the society • Planned interviews with 3 officials to talk about their views about the Tasdeeq app

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  Afiniti

  Jun 2020 - Jul 2020

  Project Trainee - SQA

  • Worked on an average of 35 hours a week and made 100+ calls/week to test the product’s efficiency on rotatory shifts• Reported errors and the distortions which could cause ineffective communication between caller and the agent• Worked with Product Manager by using data to understand customer behavior and performance of features to further improve product efficiency.

• 

  Pak Elektron Limited

  Jun 2021 - Jul 2021

  Marketing Intern

  • Conducted a full website audit and reported 5 technical errors on the website which were causing lower organic rank • Visited 5 retail stores in Rawalpindi and Islamabad and presented my analysis about POSM approach of PEL to the marketing manager• Designed a full media plan for their launch of new product

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  Abudawood Pakistan

  Jul 2021 - Aug 2021

  Sales Intern

  • Lead a full Ferrero induction in CSD stores project and implemented Ferrero JBP at CSD supermarkets and negotiated 25% primary and secondary shelving requirements with 3% and 2% discount• Collaborated with store managers of CSD stores and ensured the availability of Ferrero products

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  Foodpanda

  Nov 2021 - Jan 2022

  Project Trainee - Account Management

  • Onboarded 106 shops on panda shops vertical and trained the retailers on how to use the foodpanda app for optimal results• Increased the category assortment of 82 accounts by 10% by analyzing the high-off-take SKUs of the town • Strengthened the relations with the vendors and addressed their problems, decreasing the Vendor Fail Rate by 8%

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  Reckitt

  Feb 2022 - May 2022

  Experiential Learning Trainee

  • Increased the AOV of 405 stores by 25% and LPB by 2 SKUs by optimizing the order booker’s sales pitch• Conducted thorough market research on consumer behavior of Harpic’s bathroom and toilet cleaner including in-depth interviews of 25 target audiences and extracted impactful results

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  Bazaar Technologies

  Oct 2022 - Dec 2023

  • Managed a portfolio of 600m for Cigarettes nationally and 70m for dairy in North region effectively • Optimized procurement strategy for Cigarettes category, nationally reducing working capital by 40% and cost of capital by 19%, maintaining national availability at 93%• Negotiated a 15m deal with 7 day credit with a dairy supplier for the North region, increasing the total category’s GMV by 18% and margin by 0.35% with optimized working capital cycle• Developed and implemented a dynamic pricing model for around 4 dairy brands increasing the NR by 23% and maintaining retailers' total MOV (monthly order value)• Planned a marketplace campaign for customer acquisition Dairy category with the help of marketplace tools (Banners, PNs, Pop-ups), increasing the DAU/MAU ratio by 5%• Analyzed sub-category-wise last-mile cost and strategically planned sub-category contributions, minimizing the dairy category’s last-mile cost by 0.3% Show less • Optimized procurement strategy for 200+ SKUs, ensuring 89% SKU availability with enhanced customer experience • Negotiated a 2m contract with a Dairy supplier, enhancing the total margin delivery by 0.2% and topline by 10%• Ran a full re-activation campaign on dairy’s churned customers by collaborating with the marketplace team and offered user-level-discounting, reactivating 53% of the total churned base • Negotiated 7-day credit with vendors and ensured optimized ordering with 5 cover days hence reducing the working capital cycle from 11 to 6 days Show less

  • Category Lead

    Jul 2023 - Dec 2023

  • Category Associate

    Oct 2022 - Jul 2023
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  Daraz

  Nov 2023 - Aug 2024

  Leading a team of 12 key account managers for the growth of Mass Segment! Leading campaign submissions for the small segment of Daraz

  • Manager - Mass segment

    Mar 2024 - Aug 2024

  • Campaign Lead

    Nov 2023 - Feb 2024