Dean Ara

Experience

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  Inso Corp

  Apr 1998 - Aug 1999

  Associate Product Manager
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  Verity (acquired by Autonomy Inc)

  Sept 1999 - Jan 2002

  Product Marketing Manager
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  The Active Network (Class Software Solutions)

  Jan 2003 - Sept 2006

  Product Marketing Manager
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  CDC Software, Pivotal CRM

  Oct 2006 - Dec 2011

  Senior Product Manager
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  Total Product Marketing

  Feb 2012 - now

  Principal

  Based in beautiful Vancouver, BC, Canada, Total Product Marketing provides Inbound Marketing and Channel Marketing services to eCommerce, Hosting, Cloud and Technology Companies through its “virtual marketing department” model. Our focus on technology B2B buyers in Cloud and eCommerce means we understand your business at a deep level. We specialize in branding, strategy, go-to-market sales support, and end-to-end design.Our customers love us. It’s probably because we live and breathe hosting provider and technology marketing. We really love what we do and it shows in our work."TPM is more than a strategic partner, they are an extension of my team. They have provided both strategic and tactical expertise to help drive growth. By fully understanding the issues and trends around Cloud and Enterprise Hosting, they are able to provide deep insight into the customer and have been a critical element, significantly increasing web traffic, leads and sales through their online strategies and digital marketing programs.”Ken Balazs, VP Sales and Marketing, Cloud Spectator"We trust TPM to design and develop high converting sites. Sure they understand the technical aspects of site design, but it is refreshing to experience how deeply they understand real marketing and lead-gen fundamentals and the psychology behind everything they do. That’s why they built both our Intelisys Cloud Services University and our main site at intelisys.com. With their knowledge of Cloud and Channel, TPM is a true business partner to Intelisys. They’ve over-delivered on everything we’ve done with them.”Brian Leonard, Director, Marketing, Intelisys Show less

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  LD Global

  Nov 2016 - Nov 2020

  Co-Founder/Director of Marketing
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  Lifestyle Legacy

  May 2024 - now

  Partner

  Lifestyle Legacy was founded with a clear purpose: to empower Canadian families and businesses with innovative financial solutions centered around Whole Life Insurance policies.Dean specializes in connecting great products to businesses and consumers. Over the course of his career, he has orchestrated successful marketing campaigns and product launches for numerous clients from Fortune 500 tech giants to award-winning local eateries. His vision and leadership drives Lifestyle Legacy’s mission to empower Canadian families and businesses with financial solutions only Whole Life Insurance can provide.A proud policy owner, Dean strongly advocates for the benefits of Whole Life Insurance. With a deep understanding of consumer needs, his expertise drives our commitment to raise awareness of the power of Whole Life Insurance. Show less