Jo Ruddock

Experience

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  Nestle Rowntree

  Jan 1992 - Jan 1996

  Senior Research Executive

  Responsible for all research and analysis requirements within a specific confectionery group, encompassing all aspects of brand, communications and innovation development.

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  Sony Psygnosis

  Jan 1996 - Jan 1999

  Market Research Manager

  Responsible for all gaming research conducted throughout the business, from macro level strategic platform research to micro level software evaluation.

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  McCann Erickson

  Feb 1999 - Dec 2002

  Senior Planner

  Responsible for developing Communications Strategies based on actionable business and consumer insight, for key clients and new business prospects.

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  Kellogg's UK

  Dec 2002 - Nov 2014

  Reporting to the UK Marketing Director and sitting on the UK Marketing Leadership team, accountable for all Insight, Planning and Analysis work conducted within UK Marketing. Directing and overseeing an annual spend on ad hoc and continuous research of circa £5m. Managing a team of 12 Insight Managers and Market Analysts. Key Accountabilities:• To work as a business partner to the UK Board and Marketing Leadership team, ensuring strategies and plans are based on sound understanding of the market and consumer.• To lead the Insight team in delivering all consumer research and planning requirements across the Kellogg’s brand portfolio – focussed on the development and evaluation of brand equity, communication and innovation initiatives; managing all projects with category/portfolio application. • To develop the vision and roadmap for the Insight team; leading and coaching its delivery.• Shaping research best practice and processes, extracting actionable learning for the business from overall research performance, managing the performance of core suppliers. Show less

  • Head of UK Insight & Planning

    Apr 2007 - Nov 2014

  • Senior Insight Manager

    Dec 2002 - Apr 2007
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  Kellogg's Europe

  Nov 2014 - May 2017

  Insight & Planning Director - European markets

  Establishing and leading a new local market based Insight & Planning team across 6 geographic clusters, with a specific remit to develop Insight to support a strategic growth pillar of ‘winning where the shopper shops’. Sitting on the European Marketing Leadership Team and Global Insight Council.Key Accountabilities: • To develop and embed a new remit for 10 locally based I&P Managers and develop a collaborative I&P network with shared expertise in Category and Shopper insight.• To lead Shopper Insight for Kellogg’s Europe, partnering with European Leadership teams and local markets to identify opportunities, priorities, and the framework for influence. • To develop and lead a consolidated European Category and Shopper Insight Agenda and work with the I&P team and our stakeholders to drive our Insight through to Action. Show less

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  Manchester based

  Jun 2017 - Nov 2017

  Insight & Planning Director

  Providing freelance Insight and Planning support, agency and clientside.

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  BBC Children in Need

  Nov 2017 - now

  Director of Insight

  BBC Children in Need believes that every child in the UK should have the opportunity to thrive and be the best they can be.We are currently supporting around 1,500 projects in communities across the UK that are helping children and young people who are experiencing a range of challenges in their lives. I am accountable for the development and execution of an Insight and Knowledge strategy that will deliver understanding of the needs of children and young people in the UK and the impact that our projects are having, along with the foundations for audience insight and evidence based decision-making across our Income & Engagement, Content and Impact teams. Show less