Asya Chachko

Experience

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  The Snob Magazine

  Jan 2011 - Jan 2013

  Editor

  — Wrote texts about the cultural events.

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  The Big City magazine

  Jan 2013 - Jan 2014

  Editor

  — Created and lead the section about daily events in the city. — Initiated and developed a lifestyle section.— Supervised freelance writers and producers

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  Afisha Industries

  Jun 2014 - Dec 2017

  Editor

  — Created new magazine issues as a writer and editor. — Moderated round table discussions between government representatives, urbanists and city life leaders.— Interviewed many recognized film directors, artists, architects, musicians and actors.— Supervised freelance writers and producers.

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  Time Out Group plc

  Jan 2017 - Jan 2017

  Translator

  — Translated the Tel Aviv city guide from English to Russian.

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  Yomyom.co

  Sept 2017 - Mar 2018

  Editor In Chief

  — Created a magazine within the first year of immigration.— Gathered a team of professional designers, photographers and editors on a voluntary basis. — Created socially relevant content that attracted a vast global audience (for example, the interview with Etgar Keret was read by 75.5 thousand people and shared 11 thousand — Arranged advertisements with the biggest Russian internet company Yandex.ru.— Interviewed numerous prominent Israelis, such as a writer Etgar Keret and chef Eyal Shani.— Managed social media and publicity. Show less

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  3/4 Studio

  Jan 2019 - Apr 2020

  Copywriter, SMM manager, marketing specialist

  — Created marketing strategy for an Art Studio to get students for new courses.— Produced presentations for sponsors— SMM. Gathered wast audience for the social media — Wrote texts for site and commercials— Produced educational materials together with the educators

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  Gymnasium 1. International School for Russian Bilingual Children

  May 2020 - Sept 2020

  Content Manager

  — Increased the social audience by 35% by developing social media strategy and content.— Created content marketing strategy for new semesters' launch at schools in Paris, London, Tel Aviv, and Amsterdam.— Launched a social media and advertising company for opening a new school in Amsterdam.— Created texts for all the local websites of the school.— Created popular posts that helped grow and engage the audience.— Conducted interviews with teachers to create useful educational and social media content.— Grew and managed the school communities in different cities across various social platforms. Show less

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  BBE School of Design

  Jan 2021 - May 2022

  Content Writer & Social Media Manager

  — Increased our social audience by 30% by developing and implementing social media campaigns, testing innovative formats and strategies.— Attracted large audience and potential leads by creating widespread texts for the school blog, social profiles, and ads.— Helped sales win new clients by providing them with effective marketing collateral.— Worked closely with design and video production departments to create engaging content.— Interviewed industry experts, teachers, and students to create compelling educational content.— Built a loyal community around our brand by developing relationships with teachers and experts as well as existing and potential students.— Helped to create, organize and moderate community events, such as online webinars, interviews, portfolio reviews and meetings with the school experts. Show less

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  Snark.art

  May 2022 - Jun 2023

  Head of Content & Marketing Lead

  — Developed content strategies for three divisions of the company: Snark.art (artistic curation and artists management), OG.Art (art platform for marketing and selling art), and OG Protocol (B2B department). As a result, within a year, we achieved significant growth in our social media and newsletter subscriptions. Our Twitter subscriber count increased by almost 100% from 11K to 20.5K, our newsletter base grew by 100% from 9K to 18K, and our Instagram subscriptions grew by 250% from 584 to 2,090.— Due to our focus on high-quality content and efficient organization of all content delivery chains, we achieved remarkable success in selling two art collections for a total sum of 400Eth ($689,996), despite not having any additional budget for advertising.— Together with the marketing team, I launched the new OG.Art Platform, which encompassed a website, social media channels, and a blog. — Partnered for marketing and content strategies with world-leading art organizations such as Pace Gallery and Christie's, as well as renowned artists like Random International, Mat Collishaw, and Michael Joo.— Recruited and managed a highly skilled team of editors who consistently provided high-quality content for the company's social media platforms, blogs, and websites. — After promotion as the leader of the marketing team during May and June 2023, updated the sales strategy and mechanics of the OG.Art platform. Additionally, launched the innovative OG Studio project, a low-code set of tools that empowered creatives to experiment with blockchain technology independently. The announcement generated 60 subscriptions within the first two days.— Grew, managed and supported a vibrant community of over 50,000 artists and collectors through newsletters, community events, and various social media channels, including Twitter, Instagram, Discord, Telegram, and LinkedIn.— Produced short films showcasing the LIOM and Heterosis projects. Show less

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  DataArt

  Sept 2023 - now

  Editor in Chief