Christine Goodwin

Experience

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  Club Corporation of America

  Jan 1996 - Oct 1997

  Graphic Artist

  • Promoted private and country club events via posters and member newsletters.• Project manager for more than 18 club accounts.• Designed and edited weekly posters, monthly newsletters, brochures and other communication materials as needed. Directed printers and secured price estimates.• Trained new employees and interns, interviewed potential employees, determined company policy and created new customer products.Awards: Merit Award Winner, Tampa Bay Ad Federation 1998 Addy Award; Pick of the Pros Winner – Print, Tampa Bay Ad Federation 1998 Addy Award. Show less

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  McShane Communications

  Sept 1998 - Sept 2004

  Art Director

  • Managed corporate, government and non-profit client accounts from inception to completion in print and website design.• Designed for newsletters, brochures, posters, annual reports, billboards and newspaper advertising for a variety of local and national clients,• Website development, including content, HTML programming, PayPal e-commerce set-up and site maintenance.• Coordinated projects with printers and secured price estimates.• Directed photo shoots for client marketing materials.• Promoted from Assistant Art Director to Art Director for outstanding work in December 2010.Awards: Tampa Bay Chapter of the International Association of Business Communicators awards for Cool Crosses website; Associated Press Pocket Folder and Inserts. Show less

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  Walter Energy (formerly Walter Industries)

  Sept 2004 - Nov 2005

  Web Specialist

  • Managed and designed corporate websites, including Walter Industries site, company Intranet site, Jim Walter Homebuilding Group and Financial Services Group sites. Oversaw branding of all web communications.• Increased web traffic by more than 70% per year through marketing efforts.• Implemented JWHG permission-based e-mail campaigns resulted in an average clickthrough to site rate of 15%; search engine optimization resulting in higher natural listings on search engine websites and advertisement listings on external industry-specific search sites.• Production manager for Walter Industries Annual Report, including layout, graphics and photography.• Designed newsletters, brochures, posters, billboards and newspaper advertising.• Oversaw photo shoots for all company marketing materials.Awards: Commitment to Excellence - Accountability, received 1,000 shares of stock for outstanding commitment to company goals; League of American Communications Professionals, 2004 Bronze Vision Award, annual report competition; Tampa Bay Chapter of the International Association of Business Communicators Merit Awards, Jim Walter Homes and Walter Industries websites. Show less

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  University of Tampa

  Nov 2005 - May 2012

  Web Designer

  • Managed university’s www.ut.edu website including design, architecture, branding and administration of web content management system (WCM).• Led site redesigns and implementations into WCM software which streamline the branding of UT’s online presence, enabled staff to manage department site edits and allow for quick publishing of new content.• Initiated and managed web strategy for UT mobile website, web alerts, additions of website content and determined appropriate university website for communicating to internal and external audiences.• Implemented site’s SEO strategy via the CMS meta tools and monitor results using Google Analytics. UT’s website averages over 400,000 visitors per month, 25 percent of which are new visits.• Designed web advertisements for local and national websites and e-mail marketing campaigns for Admissions and Development departments.• Managed UT’s presence on Facebook, Twitter and YouTube social media sites to ensure positive messaging.• Shot video features of university campus life and facilities for website and YouTube channel. Photographed campus events for website features and the university’s alumni magazine the UT Journal.Awards: Ektron All Star Award, Best Education website for UT mobile site. Outstanding Commitment to Customer Service Award from UT’s Office of Student Leadership and Engagement. UT Employee of the Month, August 2011 Show less

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  Davidson College

  May 2012 - now

  • Collaborate with director of digital communication on web strategy improvements, web governance, additions of website content and determining appropriate college website for communicating to internal and external audiences.• Manage the college’s institutional social media sites including Facebook, Twitter, LinkedIn, Pinterest, Instagram and Tumblr to ensure they are representative of the college’s brand, image and stature. Increased followers by 46 percent in 2013. Wrote college’s social media strategy document. Implemented social media engagement measurements through use of bitly shortlinks.• Led site redesign and implementation of SharePoint 2010, the software platform used for the college’s Intranet.• Review and report on the analytics of the Davidson website to the AVP of college communications, the director of editorial content and the director of digital communications.• Manage the website homepage content, including photography, social media hub and collaborate with director of editorial content on the editorial calendar for website news content.• Manage student photographer.• Conduct staff training on the management system for college events, and on creating permission-based department websites in SharePoint. Lead interdepartmental meetings on college event calendars.• Work with college departments to write, maintain and improve their online communications.• Ensure the implementation of web standards and guidelines that support college graphic standards and style manuals, maintain the Davidson brand throughout all digital communications.• Hiring committee member for two job searches. Show less

  • Director of Advancement Training and User Success

    Jul 2023 - now

  • Associate Director of Advancement Training and User Success

    Dec 2014 - Jul 2023

  • Associate Director of Digital Communications

    May 2012 - Dec 2014