Ulco Keegstra

Experience

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  Onetomarket

  Oct 2011 - Jan 2012

  Search Engine Advertising (SEA) Consultant

  As a SEA Consultant for Onetomarket, I’ve been responsible for creating, managing, optimising and expanding online advertisement campaigns for clients. Key tasks and responsibilities: defining and executing client advertising strategies and managing and optimising the online advertisement campaigns.

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  Invest Online

  Jan 2012 - Jan 2015

  Search Engine Advertising (SEA) Specialist

  As a SEA Specialist for Invest Online, I’ve been responsible for creating, managing, optimising and expanding online advertisement campaigns for key clients and internal projects. As the SEA Specialist lead, I’ve been responsible for maintaining a good knowledge level throughout the organisation by coaching and training (new) colleagues and interns, being involved in sales pitches and experimenting with new tools and techniques. Key tasks and responsibilities: defining and executing client advertising strategies, managing and optimising the online advertisement campaigns, training and coaching. Mostrar menos

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  Wehkamp

  Jan 2015 - Jan 2015

  Senior Search Engine Advertising (SEA) Specialist

  As a Senior SEA Specialist for wehkamp I’ve been responsible for all paid search accounts in The Netherlands and Belgium. With wehkamp being one of the biggest paid search advertisers in The Netherlands, I’ve worked with big paid search budgets. Key tasks and responsibilities: defining and executing the advertising strategy and managing and optimising the online advertisement campaigns, working with the supporting Advertising Agency.

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  FedEx

  Jan 2015 - now

  As a Digital Portfolio Lead (or Program Manager) I’m responsible for leading and driving the longer-term strategy and programs to transform the global FedEx customer onboarding into a differentiating and delightful onboarding & registration experience, with a focus on automation and self-serve. Key tasks and responsibilities in this role: co-responsible for the product & experience vision and strategy, leading (as the global business owner) transformational programs to drive change cross-business, identifying experience or business improvement areas supported by business case analyses, alignment with all regional stakeholders, alignment with all global business functions, feeding the Product Owners and Development teams with the gathered business requirements for capability development, informing and supporting (upper) management to drive progress. Mostrar menos As Program Manager Digital Customer Migration for the TNT brand (acquired by FedEx in 2016), I’ve been responsible for driving and executing the TNT customer migration strategy to move all customers from the old legacy online shipping application to the new online shipping application: myTNT2. Key tasks and responsibilities in this role: defining the path and roadmap to reach the final state, alignment with regional business stakeholders on the next steps in the program, alignment with development IT teams on missing capabilities and developments, informing and updating management on the progress and protecting the business from customer churn. Mostrar menos

  • Digital Portfolio Lead Customer Onboarding

    May 2020 - now

  • Program Manager Digital Customer Migration

    Feb 2019 - Jun 2021

  • Senior Online Advertising Specialist

    Jan 2017 - Mar 2019

  • Online Advertising Specialist

    Jan 2015 - Jan 2016