Shayan Saffary

Experience

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  Platin Advertising Agency

  Aug 2016 - Mar 2019

  Digital Marketing Specialist

  Platin is a full-service communication agency that provides different services to variety of businesses. ⚫️ Organizing 10 digital and influencer marketing campaigns⚫️ Creating and coordinating the core idea of communication campaigns for several companies and businesses such as Paksaman, Bartar Industrial Group, and Amarant Group. ⚫️ Providing social media content strategy to 70 Instagram pages, approximately 50 internal and external businesses from restaurants to currency exchanges and insurance service providers. ⚫️ Managing and scheduling 14,000 Instagram content Show less

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  Rasa

  Sept 2016 - Dec 2016

  Social Media Marketing Responsible

  Rasa full service advertisement agency

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  Unigene Branding Agency

  Jan 2019 - Sept 2019

  Brand Strategist

  Unigene is a professional branding and business consultant agency that is located in Saadat abad, Tehran. ⚫️ Pakshoo Industrial Group Brand Strategy Development⚫️ Narian Brand Strategy Development⚫️ DNA Center Business Model: a specialized genetics laboratory for startups to take the lead in creating the right context in order to transform the ideas of our country's youth into businesses.⚫️ Kitty App Business Model: Kitty application is delivering the ability to create a standard lifestyle in the child's learning process by an effective tool called "Storytelling“. ⚫️ Game Publication Market Research in MENA region. Show less

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  Narian

  Sept 2019 - Apr 2020

  Marketing Specialist

  Narian is a fashion retailer which has launched 9 branches since May 2021 in Iran and targeted modern and smart ladies by smart casual style.⚫️ Designing an integrated marketing communication program in various channels for the next year. ▪️Tools: Advertising, Direct Marketing, Digital/Internet Marketing, Sales Promotion, Direct Selling, PR, and Publicity.⚫️ Auditing brand strategy⚫️ Designing and implementing seasonal sales promotion for fall/winter 2019 and spring/summer 2020 in Narian stores and online platforms.▪️Channels: ||Google ads by 3,200 clicks, 44,300 IMP, and 50% ROI in a 20 day-period||Digital Banner Ads by receiving 19,300 new users and 22,000 sessions on Narian online shop in 3 weeks.||Online News Reportages by receiving 953 new users on Narian online shop.||SMS by covering 10,000 users and receiving 148% ROI⚫️ Designing and implementing 3 influencer marketing campaigns by receiving 940,000 IMP and 12,400 active followers on Narian Instagram page.⚫️ Organizing content strategy on 7 platforms of social media. Instagram, Linkedin, Twitter, Aparat, youtube, Pinterest, and Facebook. Show less

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  X Branding Laboratory

  May 2020 - Apr 2021

  Brand Strategist

  An academic branding lab that specifically works on brand creation and development process by owned mentality and methodology.⚫️Tiara Home: a chain store business in the home improvement field that provides wall and floor covering products. It was launched in June 2021.▪️Market Research & Analysis, Competitive Study, Target Audience Research, SWOT Matrix, Business Model Generation, Brand Strategy and Brand Naming

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  Unigene Branding Agency

  Aug 2021 - now

  Co-founder & Chief Strategy Officer

  Unigene is a professional brand agency based in Iran with a team of experts in Brand Genetics and Brand DNA explorers.⚫️Mashad Leather: Mashhad Leather Company is the largest producer of leather with an annual capacity of more than one million pieces of leather goods, clothes, gloves, bags, belts, and other leather products by 65 retail stores all around Iran.▪️Brand's Employees Activation workshops⚫️Panersia: A group of professional hand pan makers based in Tehran.▪️Target Audience Segmentation, Business Model Generation and Brand Strategy Show less