
Andy Fyffe
Business Analyst

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About me
Founder, marketer, growth strategist.
Education

Griffith University
1995 - 1997Bachelor of International Business International Marketing.webp)
QUT (Queensland University of Technology)
2001 - 2002Graduate Certificate in Business Administration Entrepreneurship
Experience

James Hardie Building Products
Jan 1997 - Jan 1998Business AnalystSupply Chain Mngt for Pipelines Division at Strathpine Facility.

Volvo Trucks
Jan 1998 - Jan 2000Business AnalystIn Supply Chain Mngt team at the Wacol Facility.

Queensland Government
Jan 2000 - Jan 2005Ministerial Liaison Officer, Dept of State Development, Innovation & TradeUnder Tom Barton and Tony McGrady.

Khemistry
Jan 2005 - Jun 2018Co-Founder & Managing PartnerThere’s a lot of talk about a new marketing agency model. We went ahead and built it.At Khemistry we combine the essential elements in exciting new ways to generate big ideas and solve business problems. Our brand, advertising, user experience, film, and digital specialists collaborate to deliver campaigns that integrate powerfully across channels and touchpoints. We are lean, agile, responsive and transparent; quick to learn, and fast to market.We believe in good work because good works. And we exploit the latest mobile, social, VR, and other martech and creative trends and innovations, but always to help our clients tell meaningful stories and make emotional connections. We produce major campaigns, VR experiences, CX audits, brand strategies, children's television series, mobile apps, marketing automation content - you name it.Our clients include brands as diverse as Mantra Hotels, Ergon Energy, Virtus Health, TAFE Queensland, Anglicare, Queensland Symphony Orchestra, and Brisbane City Council. Show less

GrowthOps
Jul 2018 - Nov 2020I'm privileged to lead the world class, multidisciplinary group bringing GrowthOps' unique capability and offering to clients in Queensland and beyond. As GrowthOps CMO, I connect our incredibly smart, skilled, and committed people with today's biggest business opportunities and the brands that want to realise them.
Managing Director, Khemistry
Jun 2019 - Nov 2020Chief Marketing Officer
Jul 2018 - Jun 2019

Khemistry
Nov 2020 - Dec 2023Co-FounderWe founded Khemistry with a vision to blend psychology, technology and creativity to positively affect behaviour and bring out the best self in every Australian brand, consumer and community. Over 10 years later, I’m immensely proud of Khemistry’s track record of creating impactful, award winning, and culture shaping campaigns, activations, tv shows, apps, games, podcasts, brand platforms, research projects, events, experiences, and other behaviour changing artefacts.

Cloudbuster Bid Strategy
Jan 2024 - nowPrincipalCloudbuster is a trusted partner for businesses facing high-stakes growth challenges—from transformative business development and major bids to strategic capital initiatives.
Licenses & Certifications
- View certificate

AMI Professional Member
Australian Marketing InstituteNov 2021
Languages
- enEnglish
- maMandarin chinese
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