Janus Dong

Experience

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  People’s Daily- Market News

  Jul 2004 - Feb 2006

  Journalist

  Responsibilities:➢ According to the newspaper’s target, write domestic economical news➢ Analyze information, Make outline, Contact interviewee, pictures Shooting➢ Write features including Behind News, Backgrounder and Investigative stories about economic and marketing Achievements:➢ A total of 100 features (more than 200,000 characters) including behind News, Backgrounder and Investigative stories➢ Many of which are lead stories, republished by www.people.com.cn, www.xinhuanet.com, www.sina.com, CCTV, etc. ➢ Two of those received The Third Prize of 2004 China Economical News; the Third Prize of 2005 “Dubang cup” Environmental-friendly News respectively Show less

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  People’s Daily – Market News

  Feb 2006 - Apr 2008

  Editor

  Responsibilities:Copy tester, Copy editing, Sub editing, Photo editing, Layout editingAchievements:➢ Independently topic planning, writing, editing and designing layout➢ A total of more than 340 Pages whose theme covers People, Current News, Area economic, Culture& Entertainment, and Investigation respectively➢ Some excellent pages are republished by www.people.com.cn, www.xinhuanet.com, www.sina.com, CCTV, etc.

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  Shunya Total Communication Group

  May 2008 - May 2010

  Senior Account Executive

  Clients Include: LG DTV, LG WM, LG AC, and LG REFResponsibilities: ➢ Independently in charge of LG W/M and DTV product line, compose monthly PR plan, including budget, media choosing, news release planning and writing, accomplish monthly PR report, participate in PR proposal writing➢ In charge of daily media communication and cooperation including national media Beijing media and northeast media➢ In charge of 3rd party cooperation, including manage clipping company, setting up vender, magazine and other 3rd party involved in the project, do the negotiation and management job, cooperate with the 3rd party to push on the project ➢ In charge of proposal composing, including yearly communication proposal of AC/WM, project communication proposal and project implementation, etc. Show less

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  BlueFocus

  Dec 2010 - Apr 2017

  Senior Account Manager

  Lead team to provide corporate clients with brand communication consulting, product communication consulting, digital communication and Campaign management, including brand& marketing communication strategy consulting, planning and message developing, program planning and implementation, CSR management, media relationship development and maintenance, Crisis management, Digital and Social platform positioning and Engaging，resources coordination and budget control. With 9 years experience on PR、Digital、Campaign management and implementation, I have solid brand understanding, excellent communication skills and rich experience serving local and international clients in Internet, Automobile& Automobile after-sales market, Healthcare, Finance and consumer Electronics industry.Clients come from Internet, Automobile& Automobile after-sales market, Healthcare, Finance and consumer Electronics industry, including Sina, Tesla, Audi, Skoda, 111.com.cn, Chrysler, Shell, Johnson& Johnson Medical, TianFeng Securities, SONY, Sony Ericson. Show less

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  Suning Commerce Group Co., Ltd.

  Jul 2017 - Jun 2019

  Branding & PR Director

  1. Assist General Manager to build branding strategy team and digital team, budget planning and control2. Develop branding& communication strategy for Suning Group and Suning subsidiary industries, including consumer research, brand positioning, setting annual communication objective and formulate communication strategy, media strategy, digital strategy, content strategy, EVP strategy, etc. project and IMC planning, etc. 3. Manage Suning Group brand asset4. Integrate Suning Group resources, plan and manage the super important project or cross-industry integrated marketing campaign 5. Organize and positioning Suning Group owned media matrix, manage digital media operation team, planning digital communication projects6. Establish and manage brand& communication vendor poolparticipate in crisis management, etc. Show less

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  Sunac Culture & Tourism Group

  Jun 2019 - now

  Brand Communication Director

  1. Assist general manager of branding and marketing to make annual work plan, PR、Media buy and digital team management, budget planning and control2. Develop and implement the annual brand communication strategy and communication plan: formulation and implementation of media buy planning, annual PR strategy formulation and communication plan implementation, content planning, media relationship maintenance, annual digital strategy formulation and communication plan implementation, digital platform operation，group digital metrix management3. Develop and implement Marketing Campaigns’ communication plan, formulate local communication advice guidance, promote the group's communication plan in headquarter, supervise the marketing campaigns effective implementation in local4. Develop and implement branding campaigns’ communication plan5. Establish brand management system and management tools, complete the business management of local subsidiaries6. Daily public opinion monitoring and management Show less