June Han

Experience

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  Seton Identification Products

  Jan 1997 - Jun 1997

  Marketing Manager Trainee

  Responsible for prospecting new clients and growing existing accounts. And managing and maintaining those accounts as part of creating powerful marketing programs and materials.

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  NYCONN Data Systems

  Jun 1998 - Sept 2001

  Marketing Specialist

  Planed, developed, and implemented a comprehensive and innovative marketing, public relations, and promotion program aimed at increasing the awareness and usage of Enterprise Resource Planning (ERP) services by varied user groups including manufacturers, aerospace and defense industry and community members.

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  Zackin Publications

  Sept 2001 - Jun 2008

  Online Marketing Manager

  Oversee Marketing and Circulation Dept.

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  Gerber Scientific Products

  Jun 2008 - Dec 2008

  Marketing Communications Manager

  Develop and implement interactive integrated marketing campaigns (IMCs) in a strategic, consistent, and timely manner. Implement a marketing and communication program that supports GSPs key product lines and product strategies, as well as its overall global corporate business needs.• Realized record breaking lead generation results through creative IMCs• Integrated one of the most powerful domestic and global branding strategies in the industry• Implemented a management touted e-marketing measurement & tracking tool • Developed targeted and effective domestic and international marketing plans• Developed various cost-saving/high-results interactive marketing programs Show less

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  Environmental Data Resources

  Oct 2009 - Oct 2010

  Marketing Manager

  Develop, establish and maintain marketing strategies to meet EDR’s corporate objectives. • Develop and implement EDR’s online and offline marketing plans and projects for new and existing products and services• Monitor, review and report on all marketing activity and results to maximize EDR’s marketing ROI• Manage the productivity and efficiency of the marketing plans and projects• Generate significant numbers of leads through targeted and creative integrated marketing campaigns (revenues increased 38% through the IMC campaigns)• Identify and provide solutions for effective management of marketing, advertising and promotional activities.• Grow e-newsletter opt-in lists and online response by various cost-saving interactive marketing efforts (increased e-newsletter opt-in list 250% through list analysis, content management, and analyzing the results of the monthly e-newsletters) Show less

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  Alexander Street Press

  Feb 2011 - Jan 2012

  Online Marketing Manager

  Develop, establish and maintain online marketing strategies to meet ASP’s corporate objectives. • Develop and implement ASP’s online marketing plans and projects for new and existing products and services• Implement ASP’s new user-friendly Web restructuring strategic plan and tactical execution plan• Manage SalesForce customer contact database and integrate with other third-party vendors (e.g. email service vendor and others) to improve overall workflow management.• Increase monthly web traffic by 40% within 7 months Show less

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  Acronis

  Jan 2012 - Mar 2014

  Global Marketing Campaigns Manager

  Develop marketing campaign strategies and plans for critical Mobility solutions’ corporate marketing initiatives. • Earned a reputation for delivering results-driven marketing programs, dedication, flexibility and positive work ethic; promoted as an Acronis’ Global Marketing Campaigns Manager during organizational restructure.• Build and execute programs and campaigns on the Marketo Marketing Automation platform.• Serve as marketing lead in managing, measuring, tracking, and reporting on metrics and to evaluate campaign effectiveness. • Create and manage results-driven lead gen marketing programs• Manage lead nurturing campaigns• Development of sales enablement tools; Webinars, Channel Programs, Trade Show Management, Web site Management, and etc. Show less

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  RAID Incorporated

  Apr 2014 - Feb 2015

  Director of Marketing

  Responsible for establishing and maintaining the positive brand image of RAID Inc. through various result-oriented marketing initiatives, PR and social media programs and other outward facing events.• Develop and implement strategic marketing plans and campaigns to achieve corporate objectives for products and services.• Create positive corporate brand recognition and consistency across chosen published channels.• Redesign the brand strategy and applying all of it to corporate branding.• Website traffic growth through building the new, responsive www.raidinc.com website uses WordPress as a CMS.• Develop results-driven lead gen and lead nurturing campaign management with Pardot Marketing Automation platform and workflows.• Implement lead qualification rule through lead scoring and grading through profiling net new lead’s behavioral and demographic data.• Build and execute programs and campaigns on the Salesforce/Pardot Marketing Automation platform.• Plan and oversee advertising and promotion activities including print, online, e-marketing, social media, and event managements Show less

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  Jensen

  Apr 2016 - May 2020

  Digital Marketing Manager

  Conceptualize, develop and present innovative digital marketing strategies to increase sales and productivity.• Drove 4.63% increase YoY in eCommerce Revenue and 4.86% increase in Overall Average Order Value in 2018• Developing and implementing digital marketing strategy.• Tracking conversion rates and making improvements to the website.• Developing and managing digital marketing campaigns• Managing the redesign of the company website.• Improving the usability, design, content and conversion of the company website• Review new technologies and keep the company at the forefront of developments in digital marketing.• Ensuring that every campaign is communicated and understood by staff and across the business.• Implement value based email campaigns, PR, digital marketing strategies across integrated marketing programs designed to improve business.• Optimizing JENSEN E-Commerce websites and page content to drive more traffic and increase revenue. Show less

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  Cirrus Systems, Inc.

  Sept 2020 - Jun 2021

  Marketing Director

  • Establish quarterly marketing goals, develop a scalable marketing strategy and create integrated marketing programs that support the long-term business goals.• Develop and implement a marketing strategy and tactical plan• Establish a Demand Funnel and Lead Management Workflow through Marketing Automation Platform (Marketo Instance)• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI, ROAS and KPIs)• Own search and social advertising programs• Own organic digital marketing through website CRO, SEO, and UX improvement• Design and build a full Content Marketing Strategy• Implement Agile Marketing to deliver higher quality work timely manner and deliver better customer experience Show less

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  Rocket Software

  Aug 2021 - Apr 2022

  Senior Manager Marketing Operations

  • Serve as a liaison between sales operations and marketing teams to Identify areas for process efficiency and improvement.• Collaborates with internal marketing departments to ensure that marketing programs meet business objectives• Oversees the operating efficiency of the marketing automation systems.• Conducts analysis on marketing program and campaigns performance.• Ensure that there is smooth execution of all marketing programs.

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  Spiro

  Mar 2023 - now

  Marketing Automation Manager

  • Establish efficient workflows and standardized processes to streamline marketing operations. • Specialized in crafting audience engagement strategies, particularly adept in developing targeted and personalized nurture programs and campaigns. • Highly skilled in pipeline generation, utilizing data-driven insights to enhance marketing initiatives and propel business expansion. • Serve as a liaison between sales operations and marketing teams as well as other business unites to identify areas for process efficiency and improvement.• Focused on reducing organizational silos, eliminating process inefficiencies, and improving productivity through developing and sharing documentations.• Direct support for BDAs, Sales, Sales Enablement to help them prioritize the overall lead management, qualification process, and pipeline management. Show less