
Mohammed Msingi
Lubricants Sales Engineer/Marketing Implementer (TZ)

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About me
Global Petroleum Logistics Specialist | Refinery Access & Crude Oil Sourcing Expert | Strategic Leader in Fuel Products & Energy Solutions | Lubricants Specialist
Education
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University of Dar es Salaam (UDSM)
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University of Dar es Salaam
1989 - 1994Engineer's Degree Chemical & Process + Sales and Marketing Operations/Marketing and Distribution of Oil Products.webp)
University of Dar es Salaam (UDSM)
2004 - 2006Master of Business Administration - MBA BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
Experience

Shell Oil Company
Jan 2001 - Jan 2009Lubricants Sales Engineer/Marketing Implementer (TZ)Sales Engineer.2001-2004Accountable to develop and manage reseller business for both fuel and lubricants with over 10 major accounts in the whole of Tanzania.Additionally: Working with small businesses (garages, workshops, oil and spare shops), lubricants distributors and commercial road transport companies. Fully responsible for customer service, technical and products knowledge & application, credit management and collections.Key Account Manager/Marketing Implementer. 2005-2009Fully responsible for marketing activities, design, planning and implementation which include successful Daladala promotion and Rimula promotion among others. Successfully designed, organized and managed the customer loyalty schemes in a very competitive market.I was appointed the double roles of Field Based Account Manager and Marketing Implementer for Shell Tanzania’s Mining and Non-Mining business. Responsible for maintaining construction, reseller, power and commercial road transport accounts in areas like Customer Relationship Management, give technical supports and sales calls visits. Conducted marketing surveys to study lubricants consumer behaviors and used the data to propose to the supply team on the lubricants to be introduced into the Tanzanian market successfully.Accomplishments in Shell Generated a significant growth in business through development of new accounts while maintaining a healthy, manageable profit-level. The overall Shell market share was 12% (2009) from 0% in 1999 generating C3 gross margins of approximately USD1.5m. Successful prospecting and winning of Wartsila power generating company (Ubungo Plant) which consumes 60,000 liters of Shell Mysella lubricant per month. Established the proper distribution network for premium Shell lubricants in Dar es Salaam, Arusha, Mwanza and Iringa. Show less

Source 'n Rise Company Limited
Jul 2007 - Dec 2012Co-founderSource 'n Rise Co. Limited is offering solutions to electronic document management and automatic forms processing for banks, insurance companies, government (vote), etc.We also do business consulting services to local entreneurs so that they can maximise on the available oportunities and explore the ever expanding global markets for local products and services.

Continental Reliable Clearing Co. (T) Limited
Jan 2013 - Dec 2022Chief Operating OfficerDirected implementation of transit fuel clearing and forwarding services for CRC clients. The work involves management of daily operations and the push of customs documents in a process flow that needs to be integrated together for efficient and fast issuing of tax liabilities documents, border crossing confirmation, tracking of liquid cargo transporters movement and design of reporting system for the cleared cargo information. At the end of the project, the company achieved a successful introduction of the reporting platform for improved performance reporting accuracy, reliability and turn-around time of the trucks and provided greater reporting flexibility and drill-down capabilities, giving the firm a competitive advantage in its technology platform to help bring in new businesses in the future.I also ran the sales & operations department for CRC in which I had to ensure the transport KPIs are met. The key performance indicators had to be measured and achieved on turnaround times for both local and transit trucks, incident minimization, fuel utilization, and minimization of trucks' downtime which together contributed to the success of financial KPIs. Throughout my tenure at CRC, the company the company financial turnover increased from TZS10bn in 2013 toTZS48bn in 2022. Show less

Vital Oil & Chemicals Limited
Jan 2017 - nowSales Director/Chief Operating Officer
GreenNRG Limited
Nov 2024 - nowFounder & CEOCurrently negotiating multi-million-dollar crude oil contracts, ensuring cost efficiency and timely delivery.Designing and implementing supply chain strategies for international buyers, with the aim of reducing procurement lead times by 30%.Built strong relationships with refineries in the Middle East, Africa, and Asia, in order to ensure that I provide clients with access to high-quality petroleum products.Spearheaded logistics operations for the transport of fuel products to over 5 countries, ensuring adherence to global safety and compliance standards. Show less
Licenses & Certifications

Certified Engineer
Engineers Registartion BoardFeb 1997
Languages
- enEnglish
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